Core Insights - Chang Le watermelon ranks first in the fruit brand value list with a brand value of 4.927 billion yuan, maintaining its position as the top watermelon brand in China for fifteen consecutive years [1] - The event also released a compilation of classic cases celebrating ten years of national fruit brand development, with Chang Le watermelon being the only watermelon brand included [1] - The China Fruit Circulation Association announced the "Fruit Industry Brand Cultivation Plan (2025-2028)," and Chang Le watermelon was successfully selected [1] Group 1 - Chang Le watermelon is renowned for its excellent quality characterized by being early-maturing, thin-skinned, crisp, and sweet, earning the reputation of "Heavenly Dew Beauty, Chang Le Watermelon Sweet" [3] - The county has leveraged its unique volcanic resources and historical agricultural culture to enhance the Chang Le watermelon brand, driving comprehensive upgrades in the watermelon industry [3][5] - The cultivation area for Chang Le watermelon is 160,000 acres, with an annual production exceeding 600,000 tons and a production value surpassing 2 billion yuan [3] Group 2 - Chang Le County has pioneered various cultivation techniques, including seedless watermelon cultivation and grafting, which have been adopted nationwide [5] - The county has hosted events like the Chang Le Watermelon Festival and watermelon competitions to promote the brand and integrate cultural elements, enhancing the brand's market presence [7] - These initiatives have significantly increased market share and brand influence, translating the brand's premium effect into sustained income growth for farmers [7]

Core Viewpoint - The event "Shandong Agricultural Products Fragrance" aims to enhance cooperation between Shandong and Hong Kong in the agricultural sector, promoting the "Good Products Shandong" brand internationally [3][5]. Group 1: Agricultural Development in Shandong - Shandong is a major agricultural province in China, benefiting from both the Yellow River and the ocean, producing a wealth of agricultural products [2]. - The province has implemented a rural revitalization strategy, creating a brand matrix for "Good Products Shandong" and focusing on the high-quality development of characteristic agriculture [7][18]. - A total of 171 agricultural brands have been established under the "Good Products Shandong" initiative, with 24 new brands added this year [9][10]. Group 2: Brand Building and Market Expansion - Shandong has cultivated 108 provincial-level public brands, with 21 brands included in the national agricultural brand cultivation plan, ranking first in the country [8]. - The province is promoting a three-tiered brand system that includes regional public brands and enterprise product brands, enhancing local specialties and county-level brand development [10][11]. - The integration of agriculture and tourism in cities like Qingdao has led to increased income for farmers, with 100,000 farmers benefiting from this model [31]. Group 3: Specific Agricultural Products and Innovations - Notable products include the "tall onion" from Zhangqiao, which has an annual output value exceeding 1 billion yuan, and the Laiwu black pig, valued over 5 billion yuan [22][23]. - The province's apple production in Qixia exceeds 10 billion yuan, while the high-quality black beef from Gaoqing is valued over 10 billion yuan [39][40]. - The establishment of agricultural product alliances in cities like Zibo has led to the integration of various regional brands, enhancing market competitiveness [41]. Group 4: E-commerce and Digital Agriculture - Shandong is leveraging e-commerce platforms to expand the reach of its agricultural products, with cross-border e-commerce transactions reaching 6.7 billion yuan in 2023, a 45% increase year-on-year [68]. - The province is also developing digital agriculture initiatives, such as the "Shouguang Agricultural Products" cross-border e-commerce platform, facilitating rapid delivery of vegetables to international markets [67][69]. Group 5: Future Prospects - The "2025 Hong Kong and Macau Shandong Week" event is set to further promote Shandong's agricultural products and enhance cooperation with Hong Kong [19]. - The ongoing efforts in brand building, market expansion, and digital agriculture are expected to position Shandong as a key player in the international agricultural market [5][68].