Core Insights - The essence of the 2025 Douyin traffic competition is the efficiency of precise user screening, where the ability to attract high-value customers quickly leads to lower conversion costs [2] Group 1: Douyin Matrix Operational Logic - The focus is on user reach rather than the number of accounts, with a structured role division among accounts to optimize traffic [2] - Flow entry accounts (5-10) should have strong vertical tags, while conversion accounts (1-2) build trust through informative content [2] - Defensive accounts (3-5) should target long-tail keywords to intercept search traffic [2] Group 2: Algorithm Recognition Mechanism Upgrade - The 2025 Douyin recommendation system introduces a "User Value Prediction Model" assessing account commercial value through three dimensions: fan interaction trajectory, content verticality, and conversion behavior density [3] - Each sub-account's first 20 videos must establish clear content tags, and tools like "Yimei" can monitor fan overlap to avoid internal traffic conflicts [3] Group 3: Golden Rules for Precise User Growth - Designing a traffic filter with reverse screening phrases in the first three seconds of videos can enhance completion and conversion rates [4][6] - The DOU+ platform introduces targeted options based on location and consumer ability, with a phased investment strategy to optimize user engagement [7] - A non-conventional design for private domain conversion chains is recommended, avoiding low-efficiency actions and implementing a three-tier response mechanism [7] Group 4: Operational Pitfalls in Matrix Management - Conflicting IP personas can confuse the system; using tools to ensure complementary fan demographics across accounts is essential [9] - A focus on quantity over quality in content production can lead to pitfalls; a balanced content production model is suggested [9] - Monitoring key data indicators is crucial to identify potential issues, such as sudden drops in fan growth or mismatched content and product [9] Group 5: Systematic Layout for Traffic Control - The 2025 Douyin matrix operation aims to achieve precise traffic control through systematic layout, emphasizing the need for tools to manage multiple accounts effectively [10] - Continuous production of content that resonates with target users is vital for establishing a positive conversion cycle [10]

Group 1 - The core issue faced by companies in new media matrix operations is the tactical diligence overshadowing strategic blind spots, leading to increased costs and reduced effectiveness [2] - The essence of a new media matrix is precise coverage rather than merely stacking accounts, focusing on differentiated account combinations to achieve refined audience targeting [3][4] - Companies must address the contradictions between user fragmentation and large-scale operations, platform algorithm preferences and content sustainability, as well as product customer segmentation [5][6] Group 2 - A strategic approach involves deep user segmentation as a starting point, utilizing methods like the "three-circle positioning" to identify core, opportunity, and peripheral user groups [7] - The platform layer emphasizes that platform attributes should dictate account roles rather than brand intentions, with specific strategies for different platforms like Xiaohongshu, WeChat Video, and Douyin [10] - Companies should build a cross-platform data dashboard to avoid "data silos," enabling real-time tracking of user interactions and content performance across platforms [11] Group 3 - The operational mechanism must evolve from uncontrolled to controlled management, requiring foundational support in content creation, efficiency, and data-driven decision-making [12][14][15] - Companies should implement a content engine that tailors content to platform characteristics, an efficiency engine to streamline cross-platform publishing, and a data engine for real-time decision-making [12][14][15] - Successful matrix operations necessitate organizational evolution, including decentralized authority, agile response culture, and tolerance for exploratory losses [16] Group 4 - The ultimate goal of matrix operations is to create a precise link between user needs and company value, focusing on how users make decisions [17] - The true power of a matrix lies in transforming fragmented information into a cohesive value proposition that resonates with users [18]