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易邮快递超市:智能技术提升用户留存,构筑长久服务关系
Sou Hu Cai Jing· 2025-10-28 06:32
Core Insights - User retention is a key metric for service success in a competitive market, and the company leverages smart technology and partnerships with major e-commerce and courier companies to enhance user attraction and retention [1][4] Group 1: Smart Services and User Experience - The smart self-service terminals at the company allow users to complete the entire parcel sending process in just 3 minutes, saving nearly half the time compared to traditional methods, leading to an 82% retention rate for users who experienced smart sending [1][2] - Personalized shopping recommendations based on user data increase engagement, with a reported 35% rise in repurchase rates as users feel valued and catered to [2] - The real-time tracking feature of the delivery service enhances user dependency, achieving a 98% on-time delivery rate, allowing users to manage their time effectively [2] Group 2: Membership and Feedback Systems - The intelligent membership system incentivizes user retention by converting user activities into points that can be redeemed for discounts, with a 40% higher quarterly retention rate for members compared to non-members [3] - The intelligent feedback system allows users to submit service evaluations, leading to a 15% annual increase in retention rates through continuous service optimization based on user feedback [3] Group 3: Future Outlook - The company aims to evolve its services into a proactive model through the integration of AI and IoT technologies, transitioning from passive user selection to active user reliance, representing the pinnacle of smart service [4]