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需求驱动战略 信美相互人寿会员服务体系再升级
Zheng Quan Ri Bao Wang· 2025-05-26 12:51
Core Insights - Ximei Mutual Life Insurance Society is celebrating its eighth anniversary and is adjusting its member service system to meet diverse member needs by expanding membership levels from 6 to 8 [1] - The company is focusing on refining the "Star Member" category into three tiers: "One Star," "Two Star," and "Three Star," to provide differentiated benefits and enhance member experience through precision operations [1] - A 2024 member satisfaction survey indicated a demand for higher-value services, leading to the introduction of new offerings such as video consultations, critical illness green channels, and psychological counseling services [1] Group 1: Member Services - The new video doctor service allows members to have face-to-face online consultations with doctors, improving communication efficiency [1] - The critical illness green channel provides coordination for hospitalization and surgery when members face serious health issues, alleviating urgent treatment needs [1] - Psychological counseling services are offered in collaboration with professional institutions, providing members with accessible mental health support [1] Group 2: Elderly Care Services - Ximei Mutual Life is developing a comprehensive elderly care service system that includes travel, home, and hospital care, focusing on high-quality and diverse living options for members [2] - The company plans to expand its travel care service bases in the second half of the year, leveraging resources from its headquarters and branches in Beijing, Shanghai, and Shenzhen [2] - The elderly care network will cover 400 cities nationwide by the end of 2024, with partnerships established in 18 cities for integrated medical and care services [2]