星空计划首款高端新能源SUV
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独家丨造车新兵「星空计划」工厂明年竣工,首款车2027年投产
雷峰网· 2025-07-03 11:07
Core Viewpoint - The article discusses the emergence of a new electric vehicle company, "Starry Sky Plan," which aims to export its first model before selling it domestically, highlighting the competitive landscape of the electric vehicle market in China and abroad [1][5]. Group 1: Company Overview - Starry Sky Plan was established in January 2025 and is focused on producing a high-end electric SUV, with its factory expected to be completed by Q1 2026 and production starting in 2027 [3]. - The company is indirectly owned by a well-known hardware company founder, holding an 80% stake [3]. - The project occupies a land area of 414,400 square meters in Shanghai's Lingang area, close to Tesla and CATL factories [3]. Group 2: Market Strategy - Starry Sky Plan intends to prioritize overseas markets for its first model, which is a strategic move given the current growth potential in international electric vehicle markets [5][6]. - The overseas market for electric vehicles is still in a growth phase, with penetration rates in Europe around 20%-30%, compared to nearly 50% in China [6]. - The company is actively recruiting for positions focused on overseas sales and channel development, indicating a strong commitment to international expansion [6]. Group 3: Competitive Landscape - In 2024, China is projected to export 6.41 million vehicles, marking a 23% increase year-on-year, maintaining its position as the world's largest automotive exporter [7]. - The SUV segment represents 53% of global new energy passenger vehicles, providing a favorable market for Starry Sky Plan's product [7]. - Established brands like Zeekr and NIO have already entered international markets, but Starry Sky Plan may find opportunities due to its competitive pricing and product positioning [7]. Group 4: Challenges and Timeline - The timeline for bringing a vehicle from concept to production is approximately 18 months, meaning Starry Sky Plan must complete design, trial production, and establish overseas channels within two years [8]. - Other automotive companies are also ramping up their international efforts, which could lead to intense competition by the time Starry Sky Plan launches its first model [8].