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京东服务商合作交流会长沙落地 政策+AI+权益三重赋能 共拓增长新空间
Zhong Jin Zai Xian· 2025-12-18 01:42
Core Insights - The conference held by JD.com focused on "open win-win and efficient cooperation," gathering nearly 200 service providers and merchant representatives to discuss core policies and tools for enhancing collaboration in the e-commerce sector [1] Group 1: Policy and Tool Support - JD.com introduced several policy supports aimed at enhancing cooperation between service providers and merchants, including a dual mechanism for traffic support and content capability certification to address pain points in short video and live streaming operations [2] - The advertising policy emphasizes precise targeting, utilizing data tools to help service providers improve advertising ROI for merchants [2] - JD.com Technology's WeChat marketing solution offers a full-link marketing approach from customer acquisition to conversion, enhancing private domain operations [2] Group 2: Service Market Developments - The newly launched third phase of the JD.com service market's merchant demand matching platform allows for intelligent analysis of merchants' operational conditions, providing precise recommendations for ISV software tools and operational services [4] - The JD.com service market underwent a comprehensive upgrade in September 2025, optimizing homepage recommendations and search accuracy to create a smarter and fairer display ecosystem for service providers [4] Group 3: "Jing Excellence" Evaluation Upgrade - The 2026 "Jing Excellence" evaluation will focus on service quality and innovation, introducing a tiered assessment system with quarterly dynamic evaluations for service providers [5][6] - New evaluation tracks will be established for AI tools and express delivery services, encouraging the growth of technology-driven service providers [6] - The evaluation criteria will shift from focusing on scale to emphasizing quality, incorporating service effectiveness metrics to promote the idea of "selling well and serving well" [6] Group 4: AI Tools and Cost Reduction - AI tools showcased at the conference demonstrated significant operational efficiencies, such as reducing product listing times from 15 days to 7 days and increasing daily SKU listings by tenfold [7] - Merchants can access free trial rights for AI tools through the JD.com service market, allowing them to utilize AI capabilities at no cost [10] - JD.com introduced multiple benefit packages for small and medium-sized merchants, including essential tools and services that can save individual merchants nearly 10,000 yuan [10] Group 5: Interactive Collaboration - The conference fostered a lively atmosphere for interaction between service providers and merchants, with practical demonstrations and case studies presented to offer actionable solutions [11] - Merchants expressed satisfaction with AI tools that significantly reduced costs and improved operational efficiency, indicating a strong demand for innovative solutions [12] - JD.com aims to continue enhancing policy support, tool innovation, and benefit guarantees, promoting a transition from "scale growth" to "quality improvement" in the regional e-commerce ecosystem [12]