AI极速进化的2025年，模型和应用站上对垒的两端。通用模型的快速迭代和功能内化，让率先实现商业化 落地的垂类AI应用遭遇"模型吞噬"的叙事压制，下半年在资本市场表现不佳，板块整体遇冷，个股估值下 滑。 一个最典型的例子是美图。这家经移动互联网时代而来的影像公司，近两年抓住AI风口成功转型AI应用公 司，商业化表现不俗，成为港股AI应用的明星标的，上半年股价一度暴涨超300%。然而，AI影像爆发的当 下，在国内字节推出豆包、海外谷歌发布Nano Banana等标志性节点，每一次巨头厂商的技术溢出，都让作 为垂类应用代表的美图遭遇价值"拷打"。 在垂直赛道具备先发优势的中小型应用公司，究竟有没有护城河？它们怎么应对巨头模型厂商的攻城掠 地？全球竞争下要如何存活并活得更好？以美图为切口，我们试图捕捉垂类应用在AI时代的更多机会与可 能。 01 香蕉豆包，蚕食美图？ 谷歌"香蕉"（Nano Banana大模型）的横空出世，是2025年大模型技术溢出的一个标志性事件。它几乎集合 了AI竞技场所有的噱头：由全球领先的科技巨头开发，杀入大众感知度最强的影像赛道，靠创意玩法掀起 全球浪潮，乃至一举超越霸榜App Store ...

美图的发展史，是一部互联网小垂类的"折腾史"。从美颜修图起家，做过手机、炒过币、冲过短视频，在经历了长达三年的业务失焦与股价低迷后，这家 公司终于在2022年借着AI东风找回了自己的灵魂——工具。 但这已不再是当年的"傻瓜式修图"。如今的美图，to C端有美图秀秀2亿流量底座，to B端，通过 "美图设计室+开拍"做起来轻生产力工具；而另外一脚则 踏上了出海之路。 但同时，SaaS应用层正面临前所未有的"被集成"焦虑：通用大模型+Agentic是否会吞噬垂直软件的生存空间？正值市场游移之际，海豚君决定带大家来看 看美图公司是否还具备投资价值？报告将围绕以下六个问题： 一、做生态不易，回归软件工具 美图的发展史几经波折，"美颜修图"的工具软件起家，流量积累后还顺势涉猎手机硬件，同时也是最早一批推出短视频的平台，由此发展出一个围绕用户 拍摄修图需求的垂类小生态。 而垂类生态能够苟活，需要抵挡住大厂的连番竞争冲击。当"美颜修图"逐渐成为手机软件的刚需功能，美图的竞争密度一下子增强了。 2018年之后，美图开始了持续3年的生态破裂、业务失焦的混沌期。直到2022年美图找回了自己的"工具"主线，叠加AI赋能，多年积累的 ...

"服务商是京东链接商家的关键纽带，长沙及周边产业带资源丰富，我们希望通过政策落地、案例共 享、工具赋能，让每一位伙伴都能抓住增长机遇。"京东相关业务负责人在会上表示。数据显示，刚刚 过去的2025年京东11.11，京麦服务市场已成为商家经营"生意助手"——订购商家数量同比增长超60%， 代运营服务订单量激增9倍，内容营销服务、广告工具订单量分别增长6倍、1.4倍，强劲增长背后，是 商家与服务商对高效协作的迫切需求。 政策+工具双管齐下，助力合作伙伴日销提升 会上，京东重点解读了几个领域的政策支持，为服务商与商家明确合作方向：内容生态层面，针对短视 频、直播运营痛点，推出流量扶持与内容能力认证双机制；广告政策则聚焦精准投放，通过数据工具助 力服务商为商家提升广告 ROI；私域运营方面，京东科技微电云提供从加粉、运营到转化的全链路京东 微信域营销解决方案。 服务商业务复盘及政策分享 京麦服务市场最新上线的商家需求撮合平台三期成为现场焦点。该平台通过智能分析商家经营实际情 况，精准推荐匹配的ISV软件工具与运营服务，进一步降低了商家选择服务商的专业门槛。"以前找服 务商要对比十多家，现在平台直接精准的推荐符合我们商 ...

美图 20251212 摘要 美图公司专注于将通用或垂直行业大模型应用于影像处理工作流，认为 通用大模型无法完全满足细分领域的精细化需求，应被深耕具体场景的 应用公司吸收和落地。 美图采取自研（Miracle Vision 影像大模型）与外采（阿里通义千问等 多模态大模型）相结合的策略，动态调整模型来源，以确保高质量服务 并有效控制成本。 美图在影像赛道的竞争关键在于持续打造垂直应用，并通过优质用户体 验占领用户心智，利用 17 年多的美学数据和设计流程，提供卓越的影 像体验。 美图通过大模型基础上的精细化功能组合，精准洞察并满足用户在不同 场景下的深层和浅层需求，提供优质体验，而非仅依赖 AI 驱动。 美图设计室通过结合行业认知和编辑器交互功能，允许用户在每个环节 进行精细化操作，以实现最终产出的精确性，满足电商等行业用户的需 求。 Q&A 美图公司在 AI 产业链中的定位是什么？与当前的 AI 大模型厂商如 Nano Banana 和豆包千问之间的关系如何？ 用户并不关心某个功能是否由大模型或 AI 驱动，他们关注的是需求能否得到满 足以及效果是否理想。目前，美图 90%的功能都由 AI 驱动，但这并不是 ...

新浪科技讯 12月9日下午消息，美图公司旗下AI设计工具美图设计室、AI助手RoboNeo等产品先后上线 与升级AI海报、尺寸延展、拆分图层等针对专业海报设计的功能。 针对电商场景对产品宣传图与实际到货需完全相符的高要求，AI海报功能可支持图生海报，上传产品 图后即可生成完整海报；尺寸延展功能可一键转换为各类分辨率的海报，覆盖主流场景的长宽比，满足 商家在不同平台的营销需求；拆分图层可一键将背景、主体、标题、装饰元素等海报素材智能分层，解 决既往AI生图不可编辑的痛点。 美图公司相关负责人表示，随着生成式AI的持续升级，渗透用户日常与工作场景，美图公司将基于美 图影像研究院（MT Lab）长期储备的AI技术，结合美学洞察为生产力场景打造高效的AI工具，持续降 低电商、设计等不同领域的视觉内容制作门槛。 责任编辑：刘万里 SF014 针对电商场景对产品宣传图与实际到货需完全相符的高要求，AI海报功能可支持图生海报，上传产品 图后即可生成完整海报；尺寸延展功能可一键转换为各类分辨率的海报，覆盖主流场景的长宽比，满足 商家在不同平台的营销需求；拆分图层可一键将背景、主体、标题、装饰元素等海报素材智能分层，解 决既往 ...

Summary of Meitu's Conference Call Company Overview - **Company**: Meitu - **Industry**: AI-driven image editing and design software Key Points User Metrics - Total monthly active users reached **145 million**, with significant contributions from Meitu Xiuxiu due to comprehensive AI technology applications [2][3] - Monthly active users for Meiyan Camera approximately **80 million**, showing a slight decline but maintaining market competitiveness through innovative AI features [2][3] - WINK, a dynamic video editing software, has **15 million** monthly active users, catering to the short video era's demand for video editing and beautification [2][3] - Meitu Design Studio (formerly Weike) has around **10 million** monthly active users, attracting numerous enterprise clients, especially in e-commerce material design [2][4] AI Technology Impact - AI technology has significantly enhanced Meitu's product lines, with Meitu Xiuxiu's monthly active users increasing from around **100 million** to **145 million** due to AI-driven features [7] - Meiyan Camera improved photo quality through AI lighting and flash features, while WINK utilizes AI for frame-by-frame video refinement [7] Competitive Landscape - Meitu faces competition from emerging photo editing software like Xinktu, but leverages over a decade of industry experience and a vast user data pool for a technological edge [8] - Unique advantages include a focus on Eastern aesthetics and a strong ability to capture trends, contributing to a high competitive moat [8] To B Business Model - Meitu's To B business, primarily through Meitu Design Studio, provides material design services for e-commerce, with over **100,000** users and rapid revenue growth [5][14] - Major clients include large enterprises like Uniqlo and Anta, with service packages ranging from **10,000 to 1.5 million** yuan [14] Revenue and R&D Strategy - Meitu adopts a long-term strategy, investing **30%** of its revenue annually into R&D to solidify its technological and patent position [5][11] Membership and Pricing - Meitu's membership fees are approximately **15 yuan** per month for basic VIP and around **100 yuan** annually, with advanced features requiring additional fees [13] Market Positioning - In the domestic market, Meitu differentiates itself from competitors like Deepseek and Doubao by offering one-click generation of multiple scene images [15] - Internationally, it competes with traditional design software like Photoshop and emerging applications like Google AI and Banana [16] Unique Features - Meitu's AI technology includes unique features like automatic headgear adaptation, enhancing user experience and reducing complaints during ad collaborations [12] Conclusion - Meitu's strategic focus on AI technology, user engagement, and a robust To B business model positions it well within the competitive landscape of image editing and design software, while its commitment to R&D ensures ongoing innovation and market relevance [5][11][12]

Core Viewpoint - Guojin Securities has initiated a "Buy" rating for Meitu with a target price of HKD 11.73, believing that the company has significant long-term growth potential despite concerns over AI general models overshadowing its narrative [2]. Group 1: Market Concerns and Company Response - The release of Google's Gemini 3 and Nano Banana Pro has raised market fears that AI general models may disrupt the positioning and business models of application vendors like Meitu [2]. - Meitu's management has expressed confidence in their ability to leverage vertical scenarios and user experience, asserting that they possess advantages over general model companies [2]. - Meitu's founder, Wu Xinhong, stated that their products will continue to evolve alongside large models, emphasizing that general models may not meet end-to-end needs in vertical scenarios like e-commerce design [2]. Group 2: Misconceptions About Meitu Products - The report identifies four major misconceptions about Meitu products: 1. Tolerance Rate Misconception: Meitu's expertise in portrait scenarios creates a barrier due to low tolerance for human facial features and expressions [3]. 2. Aesthetic Efficiency Misconception: Automatic and one-click editing cannot replace the creative value of third-party apps in self-pleasure aesthetic activities [3]. 3. Natural Language Interaction Misconception: Fine adjustments in beauty apps are more efficiently completed through functional buttons rather than natural language [3]. 4. Point Function Misconception: Meitu's products function as a comprehensive toolbox, integrating various features to meet diverse user needs [3]. Group 3: Growth Potential - Meitu's products, including Meitu Xiuxiu, Meiyan Camera, and RoboNeo, are expanding their reach across lifestyle and productivity tools [3]. - The combination of international expansion and productivity tools is expected to initiate a second growth curve for Meitu, enhancing ARPU through AI value-added features and changes in MAU structure [3]. - The company aims to increase the payment rate for tool-based apps to over 10% by leveraging their functional depth and social attributes [3].

Core Viewpoint - Oriental Securities believes that Meitu's (01357) AI features and creative gameplay are frequently iterating, enhancing its global aesthetic appeal, and that the company will continue to benefit from improvements in foundational technology and AI gameplay development efficiency. The firm maintains a "Buy" rating with a target price of HKD 13.33, highlighting the unique value and growth prospects of Meitu's vertical applications [1]. Group 1: Lifestyle Scene - AI features are frequently updated, with global performance proving strong, and the sustainability of aesthetic and creative output is validated. As of October 2025, Meitu Xiuxiu has launched 51 new features, nearing the 55 new features launched in 2024, with AI features (excluding collage and cropping) accounting for nearly 96% (up from 78% in 2024) [2]. - The company's sensitivity to common trends and refined local operations strategies have increased the probability of new features gaining global traction. For instance, in October, the "AI Group Photo" feature topped the iOS download charts in 14 European countries and 30 country category charts, while in November, the "AI Snow Scene" feature topped the overall app store charts in 29 countries and regions, including Germany, Turkey, and South Korea [2]. Group 2: Productivity Scene - Attention is focused on the progress of Meitu Design Studio's collaboration with Alibaba. The Meitu Design Studio has integrated with Alibaba's business management platform, providing "AI Product Image" services for Taobao and Tmall merchants. This collaboration is expected to enhance Meitu's product capabilities by leveraging its traditional image strengths and gaining insights from the e-commerce sector [3]. Group 3: Investment Recommendations - The firm projects adjusted net profits for Meitu to be CNY 9.43 billion, CNY 12.34 billion, and CNY 15.93 billion for the years 2025 to 2027. Using a PE valuation approach, the average valuation level of comparable companies suggests a 45x PE for Meitu in 2026, corresponding to a market value of CNY 55.5 billion. At an exchange rate of 0.911 HKD/CNY, this translates to HKD 60.9 billion, leading to a target price of HKD 13.33 per share, with a "Buy" rating maintained [4].

Core Viewpoint - Oriental Securities expresses optimism about Meitu's (01357) growth prospects, highlighting the company's continuous iteration of AI features and creative applications, which enhance its global aesthetic influence and productivity expansion. The target price is set at HKD 13.33, maintaining a "Buy" rating [1][3]. Group 1: Lifestyle Scene - Meitu's AI features have seen significant updates, with 51 new functionalities introduced by October 2025, nearing the 55 new features launched in 2024. AI functionalities account for approximately 96% of these updates, up from 78% in 2024 [1]. - The company has effectively captured global trends and localized operations, leading to increased visibility. Notably, the "AI Group Photo" feature topped the iOS download charts in 14 European countries, while the "AI Snow Scene" feature led the app store rankings in 29 countries, including Germany and Turkey [1]. Group 2: Productivity Scene - Meitu's design studio has partnered with Alibaba, integrating with the Alibaba Business Manager's QianNiu backend. The "AI Product Image" feature provides AI visual generation services for Taobao and Tmall merchants, leveraging Meitu's traditional image capabilities to gain insights into the e-commerce sector [2]. Group 3: Investment Recommendations - The company is projected to achieve adjusted net profits of CNY 9.43 billion, CNY 12.34 billion, and CNY 15.93 billion for the years 2025 to 2027. A PE valuation approach is applied, with a target valuation of CNY 555 billion for 2026, translating to HKD 609 billion at an exchange rate of 0.911 HKD/CNY, leading to a target price of HKD 13.33 per share and a "Buy" rating [3].

Investment Rating - The report maintains a "Buy" rating for the company, with a target price of HKD 13.33 per share, based on a 45x PE valuation for 2026, corresponding to a market capitalization of RMB 555 billion [3][5]. Core Insights - The company is expected to benefit from the rapid iteration of AI features and creative functionalities, enhancing its global influence and brand effect, particularly in lifestyle applications [8]. - The company has introduced 51 new features in its flagship app, with 96% of these being AI-related, indicating a strong focus on innovation and user engagement [8]. - The collaboration with Alibaba is anticipated to enhance the company's product capabilities in the e-commerce sector, leveraging its image processing strengths [8]. Financial Projections - Adjusted net profit forecasts for the company from 2025 to 2027 are RMB 610 million, RMB 936 million, and RMB 1.314 billion, respectively, with significant growth rates [3]. - Revenue projections for the same period are RMB 3.902 billion, RMB 4.859 billion, and RMB 5.995 billion, reflecting a compound annual growth rate [3][11]. - The gross margin is expected to improve from 61.4% in 2023 to 75.8% in 2027, indicating enhanced operational efficiency [11]. Market Performance - The company's stock price as of November 14, 2025, was HKD 8.38, with a 52-week high of HKD 12.5 and a low of HKD 2.6, suggesting volatility in market performance [5]. - The report highlights the company's relative performance against the Hang Seng Index, showing a significant increase of 181.26% over the past year [6].