责任编辑：何俊熹 新浪科技讯 12月17日晚间消息，今日，京东服务商合作交流会在长沙举办。数据显示，2025年京东 11.11期间，京麦服务市场订购商家数量同比增长超60%，代运营服务订单量激增9倍，内容营销服务、 广告工具订单量分别增长6倍、1.4倍。 会上，京东公布了2026年京麦服务市场 "京卓越" 评选三大升级方向。首先，分层考核精细化，在年度 评优基础上，新增金、银、铜牌季度动态考核，让不同阶段的服务商都能获得认可。其次，赛道覆盖更 精准，单独增设AI工具、秒送业务专属评优赛道，适配新业态发展，鼓励技术创新型服务商成长。最 后，评选导向重实效，从"看规模"转向"重质量"，新增服务效果类考核指标。 新浪科技讯 12月17日晚间消息，今日，京东服务商合作交流会在长沙举办。数据显示，2025年京东 11.11期间，京麦服务市场订购商家数量同比增长超60%，代运营服务订单量激增9倍，内容营销服务、 广告工具订单量分别增长6倍、1.4倍。 会上，京东公布了2026年京麦服务市场 "京卓越" 评选三大升级方向。首先，分层考核精细化，在年度 评优基础上，新增金、银、铜牌季度动态考核，让不同阶段的服务商都能获得认可 ...

Core Insights - The article highlights the upcoming peak season for the e-commerce industry, particularly focusing on JD's initiatives to empower service providers and merchants ahead of the 11.11 shopping festival [1][2][3] Group 1: Empowerment Initiatives - JD launched a "1234" empowerment system aimed at providing comprehensive support for service providers and merchants in preparation for the 2025 11.11 global shopping festival [2][4] - The number of active users and shopping frequency on JD's platform saw a year-on-year growth of over 40% in Q2, with the number of third-party merchants nearly doubling and daily orders for emerging businesses reaching 25 million [2][4] Group 2: Merchant Support - Merchants are identified as the cornerstone of the platform's ecosystem, driving consumer activity, yet many face challenges in professional capabilities across various operational aspects [4][5] - JD's "京麦服务市场" has provided operational support to over one million stores, with a nearly 50% year-on-year increase in merchant usage and a 200% surge in demand for operational services [4][5] Group 3: Standardization and Trust - JD introduced an industry standard through the "京东电商客服服务商行业标准白皮书," which aims to bridge the gap in supply-demand matching and establish a clear evaluation system for service providers [8][9] - The STAR certification model was introduced to assess service providers based on customer service, timeliness, quality assurance, and reliability, enhancing decision-making efficiency for merchants [8][9] Group 4: Marketing Innovations - JD aims to enhance brand value and market presence for service providers by establishing benchmarks and promoting successful case studies [10][11] - The "服务商联合传播计划" was initiated to amplify the influence of partners through strategic marketing efforts [10][11] Group 5: Technological Advancements - JD showcased three major technological breakthroughs aimed at creating an efficient and collaborative digital ecosystem for service providers [10][12] - The upgrade of the 京麦服务市场 focuses on optimizing key operational scenarios to enhance decision-making efficiency for merchants [10][12] Group 6: Incentive Policies - JD announced unprecedented incentive policies to support service providers and merchants, including a 2 billion yuan advertising incentive and a "登月计划" for high-potential merchants [15][16] - The "招养一体" model incentivizes service providers to attract and nurture new merchants, fostering a collaborative ecosystem [16][17] Group 7: Success Stories - Several service providers shared successful collaboration experiences with JD, highlighting the effectiveness of the initiatives and standards in enhancing service capabilities [19][22] - The article emphasizes JD's commitment to creating a mature service provider ecosystem that fosters mutual growth and success for all participants [23]

Core Insights - The 2025 JD Service Provider Open Season Exchange Conference was held with over 400 service providers and merchant representatives, focusing on JD's latest business policies and the core topics of the 11.11 shopping festival [1] - JD introduced a series of significant initiatives summarized as "1234" to support service providers and merchants, aiming to enhance the e-commerce ecosystem [1] Group 1: Industry Standards - JD released the "JD E-commerce Customer Service Provider Industry Standard White Paper," which utilizes the STAR certification model for evaluating service providers and aims to lead the industry towards a healthier and more professional direction [1][2] Group 2: Marketing Innovations - JD aims to enhance brand value and market presence for partners by establishing industry benchmarks and amplifying their voice through a "Service Provider Joint Communication Plan" and promoting successful case studies [2] Group 3: Technological Empowerment - JD is focused on providing intelligent and efficient solutions through technology, including the upgrade of the JD Mai Service Market, an AI-driven merchant-service provider matching platform, and various innovative tools to reduce costs and improve user experience [3][4] Group 4: Incentive Programs - JD is offering unprecedented incentive policies for merchants and service providers, including a 2 billion yuan advertising incentive and a "Moon Landing Plan" for high-potential merchants, aimed at driving explosive growth [5][6] - Additional incentives include cash rewards for service providers who successfully recruit small and medium-sized merchants, with individual rewards up to 2 million yuan [6] - JD is also providing new merchants with tool packages worth nearly 10,000 yuan and free trial periods, while existing merchants can benefit from promotional activities to reduce costs and enhance efficiency [6]

本报讯 （记者袁传玺）9月28日，在年度电商盛宴京东11.11启幕前夕，以"开放共赢高效合作"为主题的 2025京东服务商开放季交流会在京东总部成功举行。会上，京东发布了被高度概括为"1234"的一系列重 磅举措，旨在为11.11大促蓄力，为服务商和商家提供强劲支持，为电商生态的繁荣发展描绘清晰路 径。 "1"为推出行业标准。在本次交流会上，京东携手京东客服与众多优秀服务商代表共创的《京东电商客 服服务商行业标准白皮书》正式发布。该白皮书以STAR认证模型（CustomerService，Timelines， Assurance，Reliability）作为核心评估体系，后续将创新性地引入AI大模型，通过深度学习对服务商进 行公正、客观的有效评价与分层，对服务商的能力、技术、态度和结果提出了具体要求，旨在引领行业 向更健康、专业、规范的方向发展。 京东零售平台生态部负责人表示："这份白皮书的发布，精准响应了商家与平台的核心诉求。它为商家 提供了'官方认证'的评估指南，极大提升了甄选优质服务商的决策效率，并推动整个行业服务水平的提 升，最终实现多方共赢。" "2"为大营销创新。为助力合作伙伴品牌价值与市场声量的 ...

在商机升级方面，通过商家需求撮合平台，借助AI智能精准匹配服务商，商家与服务商最快30分钟即 可建联达成合作，能够有效解决服务模糊，渠道、能力匹配难等问题。自上线以来，已有2800家商家通 过该平台一键领取0成本试用优质代运营服务免费权益包，不仅解决了商家选用服务商的决策难题，也 节省了服务商拓展商家的营销成本，实现多方共赢。 本报讯 （记者袁传玺）7月31日，以"开放共赢，高效合作"为主题的京东服务商合作交流会在上海举 办。大会汇聚了全国300余家服务商及商家，发布"灯塔计划+"，全面升级对服务商的激励、商机、权 益，为京东生态服务升级注入新动能，助力商家实现又好又快增长。 会议伊始，京东发布了服务商"灯塔计划+"及2025下半年京麦服务市场平台业务规划，从政策加码到京 麦服务市场全新改版升级，一系列举措为服务商协作指明了方向。京东平台生态相关业务负责人介 绍："服务商是京东生态不可或缺的重要伙伴。我们将以更加开放的姿态、更加精准的支持，携手构建 高效协作体系，推动平台与商家体验进一步升级。" "灯塔计划+"将面向服务商进行激励、商机、权益三大升级。激励升级方面，京东将持续加码服务商招 养商激励政策。今年下 ...

Core Insights - The 2025 JD Service Provider Ecosystem Partner Conference was held in Beijing, attracting over 500 service providers to recognize outstanding partners in transaction scale, service quality, fulfillment efficiency, and merchant satisfaction [1] - JD officially launched the "Service Provider Empowerment Plan," focusing on three core dimensions: business opportunity empowerment, rights empowerment, and experience empowerment, to provide comprehensive support for service providers [1][5] - The JD retail platform's ecosystem department emphasized the importance of service providers in the deep construction of the JD merchant ecosystem, with plans to increase support for partners in 2025 [1] Group 1 - The "JD Excellence" award recognized 120 outstanding service providers and 10 trainers across various categories such as operation, content marketing, customer service outsourcing, and software tools [1] - The JD Mai Service Market integrates third-party cooperation forces, including service providers, ISVs, and trainers, to offer solutions for merchants' digital transformation and refined operations [3] - In 2024, the number of merchants using JD Mai Service Market software tools and operational services grew nearly 40% year-on-year, with a 220% increase in merchants using operation services and a nearly 300% increase in those using advertising services [3] Group 2 - The case of E-DAWN flagship store illustrates the effectiveness of the strategies implemented by award-winning service providers, achieving sales of 98,000 yuan in the first month and 1 million yuan in the first 60 days [4] - The "Service Provider Empowerment Plan" aims to create a comprehensive and multi-dimensional empowerment system for service providers, helping them reduce costs and increase efficiency [5] - The ongoing implementation of the "Service Provider Empowerment Plan" is expected to bring vitality to the JD merchant ecosystem, fostering open and efficient cooperation between service providers and merchants [5]