十月将至，电商行业也将迎来一年中最繁忙的节点之一。 9月28日，2025京东服务商开放季交流会盛大启幕。这场以"开放共赢高效合作"为主题的行业盛会，让全国400余家顶尖服务商与优质商家代表齐聚一堂， 共绘增长新蓝图，共谋发展新机遇，在11.11大促前夕为整个电商生态注入澎湃动能。 京东始终将"商家的成功"作为核心价值标尺。面对即将到来的11.11大促，平台不仅通过资源倾斜为生态伙伴备足"弹药"，更通过系统性能力建设打造出完 整的协同作战体系，最终构建共赢共生的商业生态。这套立体化赋能方案，正推动平台、服务商与商家形成深度协同的增长共同体，共同开启电商生态高 质量发展的新篇章。 全面启动服务商赋能体系，共绘增长新蓝图 作为连接商家与服务商的平台，京麦服务市场已为超百万家店铺提供经营支持，助力商家实现数字化转型与降本增效。孔祥莹分享的数据也证明了这一 点："今年以来，京麦服务市场的商家使用数同比增长近50%，运营类服务需求更是暴涨200%。" 增长不仅是挑战，更是巨大的机遇——平台与服务商正携手构建更强大的支持网络，以精准、高效、成熟的解决方案，回应商家最迫切的成长需求，助力 每一个经营者在11.11的舞台上精准 ...

Core Insights - The 2025 JD Service Provider Open Season Exchange Conference was held with over 400 service providers and merchant representatives, focusing on JD's latest business policies and the core topics of the 11.11 shopping festival [1] - JD introduced a series of significant initiatives summarized as "1234" to support service providers and merchants, aiming to enhance the e-commerce ecosystem [1] Group 1: Industry Standards - JD released the "JD E-commerce Customer Service Provider Industry Standard White Paper," which utilizes the STAR certification model for evaluating service providers and aims to lead the industry towards a healthier and more professional direction [1][2] Group 2: Marketing Innovations - JD aims to enhance brand value and market presence for partners by establishing industry benchmarks and amplifying their voice through a "Service Provider Joint Communication Plan" and promoting successful case studies [2] Group 3: Technological Empowerment - JD is focused on providing intelligent and efficient solutions through technology, including the upgrade of the JD Mai Service Market, an AI-driven merchant-service provider matching platform, and various innovative tools to reduce costs and improve user experience [3][4] Group 4: Incentive Programs - JD is offering unprecedented incentive policies for merchants and service providers, including a 2 billion yuan advertising incentive and a "Moon Landing Plan" for high-potential merchants, aimed at driving explosive growth [5][6] - Additional incentives include cash rewards for service providers who successfully recruit small and medium-sized merchants, with individual rewards up to 2 million yuan [6] - JD is also providing new merchants with tool packages worth nearly 10,000 yuan and free trial periods, while existing merchants can benefit from promotional activities to reduce costs and enhance efficiency [6]

本报讯 （记者袁传玺）9月28日，在年度电商盛宴京东11.11启幕前夕，以"开放共赢高效合作"为主题的 2025京东服务商开放季交流会在京东总部成功举行。会上，京东发布了被高度概括为"1234"的一系列重 磅举措，旨在为11.11大促蓄力，为服务商和商家提供强劲支持，为电商生态的繁荣发展描绘清晰路 径。 "1"为推出行业标准。在本次交流会上，京东携手京东客服与众多优秀服务商代表共创的《京东电商客 服服务商行业标准白皮书》正式发布。该白皮书以STAR认证模型（CustomerService，Timelines， Assurance，Reliability）作为核心评估体系，后续将创新性地引入AI大模型，通过深度学习对服务商进 行公正、客观的有效评价与分层，对服务商的能力、技术、态度和结果提出了具体要求，旨在引领行业 向更健康、专业、规范的方向发展。 京东零售平台生态部负责人表示："这份白皮书的发布，精准响应了商家与平台的核心诉求。它为商家 提供了'官方认证'的评估指南，极大提升了甄选优质服务商的决策效率，并推动整个行业服务水平的提 升，最终实现多方共赢。" "2"为大营销创新。为助力合作伙伴品牌价值与市场声量的 ...

在商机升级方面，通过商家需求撮合平台，借助AI智能精准匹配服务商，商家与服务商最快30分钟即 可建联达成合作，能够有效解决服务模糊，渠道、能力匹配难等问题。自上线以来，已有2800家商家通 过该平台一键领取0成本试用优质代运营服务免费权益包，不仅解决了商家选用服务商的决策难题，也 节省了服务商拓展商家的营销成本，实现多方共赢。 本报讯 （记者袁传玺）7月31日，以"开放共赢，高效合作"为主题的京东服务商合作交流会在上海举 办。大会汇聚了全国300余家服务商及商家，发布"灯塔计划+"，全面升级对服务商的激励、商机、权 益，为京东生态服务升级注入新动能，助力商家实现又好又快增长。 会议伊始，京东发布了服务商"灯塔计划+"及2025下半年京麦服务市场平台业务规划，从政策加码到京 麦服务市场全新改版升级，一系列举措为服务商协作指明了方向。京东平台生态相关业务负责人介 绍："服务商是京东生态不可或缺的重要伙伴。我们将以更加开放的姿态、更加精准的支持，携手构建 高效协作体系，推动平台与商家体验进一步升级。" "灯塔计划+"将面向服务商进行激励、商机、权益三大升级。激励升级方面，京东将持续加码服务商招 养商激励政策。今年下 ...

Core Insights - The 2025 JD Service Provider Ecosystem Partner Conference was held in Beijing, attracting over 500 service providers to recognize outstanding partners in transaction scale, service quality, fulfillment efficiency, and merchant satisfaction [1] - JD officially launched the "Service Provider Empowerment Plan," focusing on three core dimensions: business opportunity empowerment, rights empowerment, and experience empowerment, to provide comprehensive support for service providers [1][5] - The JD retail platform's ecosystem department emphasized the importance of service providers in the deep construction of the JD merchant ecosystem, with plans to increase support for partners in 2025 [1] Group 1 - The "JD Excellence" award recognized 120 outstanding service providers and 10 trainers across various categories such as operation, content marketing, customer service outsourcing, and software tools [1] - The JD Mai Service Market integrates third-party cooperation forces, including service providers, ISVs, and trainers, to offer solutions for merchants' digital transformation and refined operations [3] - In 2024, the number of merchants using JD Mai Service Market software tools and operational services grew nearly 40% year-on-year, with a 220% increase in merchants using operation services and a nearly 300% increase in those using advertising services [3] Group 2 - The case of E-DAWN flagship store illustrates the effectiveness of the strategies implemented by award-winning service providers, achieving sales of 98,000 yuan in the first month and 1 million yuan in the first 60 days [4] - The "Service Provider Empowerment Plan" aims to create a comprehensive and multi-dimensional empowerment system for service providers, helping them reduce costs and increase efficiency [5] - The ongoing implementation of the "Service Provider Empowerment Plan" is expected to bring vitality to the JD merchant ecosystem, fostering open and efficient cooperation between service providers and merchants [5]