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京东七鲜超市春菜抢“鲜”上市!手剥春笋肉“限时秒杀”9.99元
Zhong Jin Zai Xian· 2026-01-19 03:28
Core Insights - The article highlights the rising popularity of "ground spinach" in Henan, which has become a trending vegetable due to its unique shape and sweet taste, being referred to as the "Hermès of spinach" [1] - JD Seven Fresh Supermarket has launched its spring vegetable section earlier than the industry standard, starting in mid-January instead of late February, to cater to consumer demand for fresh spring flavors [4] Group 1: Early Launch and Variety - JD Seven Fresh has introduced a wider variety of spring vegetables, with the number of new products doubling compared to last year, featuring over 30 varieties in North China and nearly 20 in East and South China [4] - The supermarket's early launch is part of a strategic initiative that began in November of the previous year, allowing for better planning and sourcing of fresh produce [4][11] Group 2: Direct Sourcing and Quality Assurance - All spring vegetables are sourced directly from core production areas, ensuring high quality and freshness, with specific examples like spring bamboo shoots from Fujian [7] - JD Seven Fresh employs a self-developed traceability system that provides transparency regarding food safety, allowing consumers to track the entire supply chain from farm to store [9] Group 3: Benefits to Stakeholders - The initiative benefits consumers by providing early access to fresh produce and a sense of security through the traceability system [11] - Farmers benefit from stable sales and income through "package garden" collaborations and pre-purchase plans, ensuring a reliable market for their products [11] - The practices implemented by JD Seven Fresh serve as a reference for differentiated development in the fresh food retail industry, enhancing quality control and supply chain efficiency [11]