中新网台州6月15日电 题："百花玉琴"的AB面：敬业的共富村播感性的山区女孩 作者 傅飞扬 孙杨洋 "大家好，我是浙江省台州市仙居县溪港乡百花村的基层干部陈玉琴，这是通过直播带货帮乡亲们卖农 产品赚的钱，今天我们一起去'发钱'……"近段时间，"90后"姑娘陈玉琴火了，真实的乡村生活、绿水青 山的优美风光、老人们获得收入后淳朴的笑脸，她用镜头记录的这些瞬间，让小山村的风土人情被更多 人看见。 2025年6 2025年6月，陈玉琴(右)和村民们互动。孙杨洋 摄 月，手机里的直播间画面。孙杨洋 摄 陈玉琴是留守儿童，从小跟着外公外婆在山区长大。"2023年9月，外婆突然去世，没有留给我一句话， 心里特别遗憾。"陈玉琴接受中新网采访时说，2024年回到百花村后，自己开始用手机拍摄村里的日常 生活，她无意中发现——老人们种植的许多农产品吃不完就只能烂在地里，非常可惜。 彼时，恰逢仙居县建立"共富生活联络员"人才库，这与想为村里老人做点事的陈玉琴不谋而合。因为拥 有10多年在温岭制鞋、从事电商行业的经验，"专业对口"的陈玉琴成功报名上任，直播帮村民销售山 货。 起初，村民们都不是很相信——百花村距离县城有90分钟车程， ...

Core Insights - The Chinese rice fast food market is experiencing significant growth, with the market size expected to exceed 300 billion yuan this year, following a 10.2% year-on-year increase to 277 billion yuan last year [2][3] - Consumer demand is shifting towards healthier and higher-quality options, prompting brands to accelerate product iterations to meet market changes [1][3] Market Overview - The Chinese rice fast food sector holds a crucial position in the restaurant market, with 880,000 stores nationwide as of April this year, and the East China region accounting for 37.8% of the total [2] - The demographic composition shows that male consumers represent 54.1%, while female consumers account for 45.9%, with the primary consumer group being aged 19-35 [2] Consumer Trends - There is a growing emphasis on the freshness of ingredients, value for money, and diverse menu options among consumers, reflecting a shift from merely filling hunger to seeking health and quality [3] - The fast-paced lifestyle of consumers drives the demand for quick and convenient dining options, which the Chinese rice fast food sector effectively meets [3] Industry Challenges - The industry faces challenges such as fluctuating raw material costs, rising labor costs, and increasing rent for prime locations, which compress profit margins [4] - Balancing product standardization with personalization remains a challenge, as the need for consistent quality conflicts with the desire for unique flavors [4] Industry Innovations - Brands are responding to health and quality demands by accelerating product innovation, incorporating smart technology, and optimizing supply chains [5] - The integration of seasonal ingredients and regional specialties into menus is becoming a trend, enhancing the traditional Chinese dining experience [6] Future Outlook - The Chinese rice fast food industry is expected to maintain a positive growth trajectory, with potential breakthroughs in product innovation, service enhancement, and operational optimization [6]

Core Points - The article reports on a food safety inspection conducted by the Lin'an District Market Supervision Administration, which tested 50 batches of various food products, resulting in 49 passing and 1 failing due to excessive food additives [4][6]. Group 1: Inspection Results - A total of 50 food samples were tested, with 49 passing and 1 failing the national food safety standards [4]. - The failed product was sold by Hangzhou Lin'an Guoxin Fruit Store, specifically the "Cinnamon Round," which had a sulfur dioxide residue level of 0.134 g/kg, exceeding the standard limit of 0.05 g/kg [4][6]. Group 2: Actions Taken - The Lin'an District Market Supervision Administration has initiated legal actions against the non-compliant product and is currently processing the case [4].

Core Insights - The "Taste of Zhejiang" food festival successfully showcased Hangzhou cuisine, integrating Song Dynasty culture and attracting significant consumer participation [1][9] Group 1: Event Overview - The event took place from April 24 to 28, 2025, at Wulin Square, marking the third consecutive year of the festival [1] - This year's theme revolved around the Grand Canal, featuring diverse activities such as exhibitions, performances, competitions, and sales [1][3] Group 2: Culinary Highlights - The festival highlighted various local delicacies, with popular items including the Southern Mizu's big buns, which sold over 1,000 daily, and the new internet-famous Wang Rishun's freshly made pancakes [4] - Unique dishes like the vodka crayfish and the matcha ice cream from Yuhang became trendy, with daily sales exceeding 10,000 yuan [4] Group 3: Technological Integration - The event incorporated technology into traditional cuisine, featuring innovations like smart sugar painting robots and 3D-printed chocolates to attract younger audiences [6] - The launch of the "2024 Top Ten Hangzhou Dishes" showcased a blend of traditional and modern culinary techniques [6] Group 4: Economic Impact - The festival attracted over 350,000 visitors, generating nearly 1.5 million yuan in on-site transactions across 12 districts [9] - Direct consumer spending surpassed 27 million yuan, contributing to a 45% year-on-year increase in surrounding commercial activity [9] Group 5: Strategic Development - The event served as a platform for promoting the "New Six Famous" initiative, focusing on cultivating leading restaurants and chefs in Hangzhou [11] - The integration of cultural, commercial, and tourism elements aims to enhance the internationalization and standardization of Hangzhou cuisine [11]