Group 1 - The 2025 Beijing-Tianjin-Hebei Brand Consumption Festival is taking place from August 29 to September 1 at the Shijiazhuang International Convention and Exhibition Center, focusing on brand strength and product quality [1] - Jinshan Jinmei Holding Group won the "2025 Beijing-Tianjin-Hebei Preferred Brand" award and its flagship product "Jinshan Jinmei 1915" received the "Hot Product" honor, highlighting its prominence in the liquor sector during the festival [3][5] - The evaluation for the awards considered multiple dimensions including brand influence, product quality, market reputation, and cultural connotation, affirming Jinshan Jinmei's commitment to the "craftsmanship in brewing good liquor" philosophy [5] Group 2 - Jinshan Jinmei's "1521 Strategy" underpins its solid industrial foundation, featuring five brewing bases that adhere to traditional brewing principles and two storage bases that ensure quality through optimal aging conditions [6] - "Jinshan Jinmei 1915" stands out for its innovative expression of classic flavors, maintaining a refreshing and smooth profile that appeals to modern consumers, consistently ranking high in regional sales since its launch [8] - The exhibition space at the festival is designed to create an immersive experience, showcasing the rich cultural heritage of Shanxi and the century-old brewing history of Jinxian Wine Castle [10] Group 3 - The exhibition features a core product matrix including "Jinshan Jinmei 1915," "Hundred Years Family," and "Hundred Years Glory," along with a free tasting area led by professional sommeliers to enhance visitor engagement [12] - The participation in the festival aims to establish communication bridges with distributors, industry partners, and consumers in the Beijing-Tianjin-Hebei region, facilitating collaboration opportunities [13] - The exhibition invites attendees to experience the craftsmanship behind the "Beijing-Tianjin-Hebei Preferred Brand" and explore new cooperation avenues in the fragrant liquor market [15]