Core Viewpoint - The event "Jinshan Jinmei Global Tour" in Changchun highlights the collaboration between the traditional liquor industry and local economic development, showcasing the potential of Changchun as a vibrant city for industrial and cultural exchange [3][5][10]. Group 1: Industry Overview - Changchun is recognized as a key industrial base in Northeast China, known for its automotive, film, and forestry industries, making it a core engine for regional economic development [5]. - The white liquor market in Changchun is experiencing a trend towards quality, branding, and cultural significance, with a notable increase in consumer demand for high-quality liquor that combines historical heritage and health attributes [5][11]. Group 2: Company Profile - Jinshan Jinmei Holding Group aims to establish itself as a leader in the clear fragrance liquor industry, focusing on the inheritance of traditional brewing methods and innovative industrial practices [7]. - The company operates a comprehensive ecosystem driven by its "1521" strategy, which includes a central headquarters for brand management and five major brewing bases adhering to traditional brewing principles [8]. Group 3: Event Highlights - The "Jinshan Jinmei Global Tour" event in Changchun featured a showcase of the company's core product matrix, catering to various consumer preferences from business to family settings [10]. - Discussions during the event focused on Northeast liquor consumption trends, channel innovation, and the role of culture in brand growth, with the company providing marketing support and training to local partners [11]. Group 4: Future Plans - Following the success of the event, Jinshan Jinmei plans to optimize its market presence in Changchun and establish a "Jixian Wine Castle Experience Store" to enhance local consumer engagement [13]. - The company aims to leverage its "1521" strategy and the global tour as a platform to expand its brand influence and market penetration, contributing to the high-quality development of the clear fragrance liquor industry [13].

Group 1 - The 2025 Beijing-Tianjin-Hebei Brand Consumption Festival is taking place from August 29 to September 1 at the Shijiazhuang International Convention and Exhibition Center, focusing on brand strength and product quality [1] - Jinshan Jinmei Holding Group won the "2025 Beijing-Tianjin-Hebei Preferred Brand" award and its flagship product "Jinshan Jinmei 1915" received the "Hot Product" honor, highlighting its prominence in the liquor sector during the festival [3][5] - The evaluation for the awards considered multiple dimensions including brand influence, product quality, market reputation, and cultural connotation, affirming Jinshan Jinmei's commitment to the "craftsmanship in brewing good liquor" philosophy [5] Group 2 - Jinshan Jinmei's "1521 Strategy" underpins its solid industrial foundation, featuring five brewing bases that adhere to traditional brewing principles and two storage bases that ensure quality through optimal aging conditions [6] - "Jinshan Jinmei 1915" stands out for its innovative expression of classic flavors, maintaining a refreshing and smooth profile that appeals to modern consumers, consistently ranking high in regional sales since its launch [8] - The exhibition space at the festival is designed to create an immersive experience, showcasing the rich cultural heritage of Shanxi and the century-old brewing history of Jinxian Wine Castle [10] Group 3 - The exhibition features a core product matrix including "Jinshan Jinmei 1915," "Hundred Years Family," and "Hundred Years Glory," along with a free tasting area led by professional sommeliers to enhance visitor engagement [12] - The participation in the festival aims to establish communication bridges with distributors, industry partners, and consumers in the Beijing-Tianjin-Hebei region, facilitating collaboration opportunities [13] - The exhibition invites attendees to experience the craftsmanship behind the "Beijing-Tianjin-Hebei Preferred Brand" and explore new cooperation avenues in the fragrant liquor market [15]