Core Viewpoint - The article emphasizes the need for a fundamental transformation in investment advisory services from a "short-term return orientation" to a "lifecycle goal orientation" to better meet clients' personalized needs and enhance their long-term investment experience [2][3]. Group 1: Service Model Transformation - The key to breaking the current dilemma faced by investment advisors lies in shifting the service model to focus on long-term goals rather than short-term gains [2]. - Effective "goal planning" is identified as the foundation for this transformation, serving as a prerequisite for subsequent asset allocation and post-investment services [2]. Group 2: Practical Implementation - The upcoming online seminar aims to systematically break down practical methods for goal planning, assisting investment advisors in creating personalized solutions for clients and building long-term trust [3]. - Topics to be covered include how to establish quantifiable and prioritized financial goals for clients, core principles for fund allocation under multiple goals, and balancing clients' risk tolerance with goal achievement [6]. Group 3: Company Background - Morningstar, Inc. is recognized as one of the leading investment research institutions globally, providing financial information, analysis, and ratings for various investment products [8]. - As of December 31, 2024, Morningstar manages and advises on assets totaling approximately $338 billion across 33 global markets [8].