Core Insights - The Guangdong Provincial Department of Culture and Tourism officially launched the "2026 Please Come to Guangdong for the New Year" series of cultural and tourism activities, aiming to boost consumption and promote tourism during the Spring Festival [1] Group 1: Event Overview - The "Please Come to Guangdong for the New Year" event will focus on family visits and gatherings during the Spring Festival, emphasizing local customs, culture, and a New Year goods festival, scheduled from January to March 2026 [1] - The event is part of the broader "Yue Enjoy Warm Winter, Happy Travel Guangdong" consumption season, which aims to stimulate another wave of consumer activity [1] Group 2: Activity Matrix - A matrix of seven key activities has been established to present the Lingnan New Year, including a "Global Reunion Dinner" menu and non-heritage experiences like lion dances [2] - The main event will kick off in January 2026 in Shunde District, Foshan, featuring a grand opening ceremony with a non-heritage show and various cultural activities [2] Group 3: Cultural Offerings - Over 1,100 themed exhibitions and activities will be launched across the province's museum system to enrich cultural leisure offerings during the Spring Festival [3] - A series of grassroots cultural events, including square dance competitions and village performances, will promote quality cultural resources [3] Group 4: Consumer Benefits - The event will introduce three major consumer benefits, including a total of 20 million yuan in cultural tourism vouchers covering key areas like travel routes and hotel accommodations [4] - High-quality, cost-effective packages will be promoted, combining attractions with hotel stays and meals [4] Group 5: Main Venue and Local Initiatives - The main venue for the event will be in Shunde, Foshan, featuring a variety of local cultural activities and the release of a "Lingnan Flavor Appreciation Map" [5] - Initiatives to enhance nighttime economy and convenience for tourists will be implemented, including a "Foshan Cultural Tourism Card" [6] Group 6: Collaborative Efforts - Major platforms like China UnionPay, Ctrip, Tongcheng, and Fliggy will provide support through various promotional activities and subsidies, enhancing the overall consumer experience [7] - Ctrip will invest over 20 million yuan in marketing resources to match government subsidies, creating a comprehensive consumption scene [7]