人民财讯8月20日电，顺丰集团消息，2025年8月19日，甘肃省文化产业赋能乡村振兴暨文旅消费促进活 动在瓜州顺利举办。活动现场，甘肃省文化和旅游厅与兰州顺丰速运有限公司(简称"兰州顺丰")正式签 署合作备忘录，共同启动"文旅快递保障"计划。此次合作将通过整合高效、专业的综合物流服务资源， 为甘肃文旅产业高质量发展注入新活力，助力乡村振兴战略落地见效。 ...

Core Points - Sichuan province is launching a summer cultural and tourism consumption season with a total of 65.65 million yuan in vouchers to stimulate the industry [1] - The consumption season will run from July to September, featuring over 150 promotional activities in six designated cities [1] - Various discounts will be offered, including half-price tickets for students during the exam season [1] Summary by Category Financial Incentives - A total of 65.65 million yuan in summer cultural and tourism consumption vouchers will be distributed [1] - Chengdu will issue 2 million yuan in vouchers, while other cities like Mianyang, Leshan, Luzhou, Nanchong, and Yibin will distribute 6.5 million, 6.1 million, 2 million, 4.8 million, and 3 million yuan respectively [1] Promotional Activities - More than 150 key promotional activities will be organized across six national cultural and tourism consumption demonstration cities [1] - The activities aim to enhance consumer engagement and boost local tourism [1] Discounts and Offers - Over 50 discount policies will be introduced, including half-price tickets for students during the middle and high school entrance exams [1]

Core Viewpoint - The event "Follow the Dragon Boat to Travel" aims to promote cultural and tourism consumption in Guangdong, leveraging dragon boat culture and various themes such as sports, folk customs, and cuisine to enhance the integration of culture and tourism in the region [1][3]. Group 1: Event Overview - The event was launched in Nanhai District, Foshan, featuring a night light dragon boat parade and fireworks, coinciding with the opening of the "2025 Lingnan Food Culture Week" [1]. - The event utilizes the influence of the 15th National Games mascot "Xiyangyang" and "Lerongrong" to promote the "Follow the Dragon Boat to Travel" brand, injecting new vitality into Guangdong's cultural tourism consumption [3]. Group 2: Cultural Significance - The event showcases Guangdong's rich and diverse dragon boat culture, highlighting unique local practices such as "Dragon Boat Drifting" in Foshan and "Reverse Water Racing" in Yangjiang, blending tradition and innovation [5]. - Guangdong plans to innovate using non-heritage IPs like dragon boats and lion dances, adopting a "sports + tourism + consumption" model to enhance cultural tourism products [5]. Group 3: Economic Impact - During the "May Day" holiday, over 30 promotional activities are planned in Foshan, expecting to attract more than 1.7 million visitors and generate over 200 million yuan in consumption [5].