中国发展网讯梁粤湘记者皮泽红报道为深入贯彻扩大内需、促进消费决策部署，全面落实《"粤享暖冬 乐游广东"消费季活动总体方案》要求，2025年12月15日上午，广东省文化和旅游厅在广州举办"2026请 到广东过大年"系列文旅主题活动新闻发布会，正式拉开此项年度品牌活动的序幕。作为"粤享暖冬乐游 广东"消费季四大主题活动之一，"请到广东过大年"聚焦春节探亲游、欢聚游市场，主打民俗、文化和 年货节主题，计划于2026年1月至3月举办，旨在掀起消费季的又一波热潮。发布会向海内外游客发出诚 挚邀请，欢迎提前规划行程，前来沉浸式体验一场年味浓郁、活力十足、实惠丰厚的岭南新春文旅盛 宴。 系统构建七大活动矩阵，立体呈现岭南新春 活动围绕"有韵味、有潮流、有温度、有惊喜"目标，系统构建七大特色活动矩阵： "年味共享计划"：以美食为纽带推出"全球团圆饭"菜单，结合舞狮、英歌舞等非遗体验，并通过全球互 动挑战推动岭南年文化国际传播。 文旅消费促进活动：主会场启动仪式将于2026年1月在佛山市顺德区举行，以非遗大秀《龙马精神贺岭 南》开幕，配套新春巡游、水陆花市及长桌宴等活动。 全媒体联动宣传：联合央视等主流媒体推出主题内容，深度布 ...

七大特色活动与三重惠民举措解锁"岭南风华" 【深圳商报讯】(驻穗记者姚嘉莉通讯员粤文旅宣)12月15日，记者从广东省文化和旅游厅在广州举办 的"2026请到广东过大年"系列文旅主题活动新闻发布会上获悉，作为"粤享暖冬乐游广东"消费季四大主 题活动之一，"请到广东过大年"计划于2026年1月至3月举办，邀请海内外游客前来沉浸式体验一场年味 浓郁、活力十足、实惠丰厚的岭南新春文旅盛宴。 七大特色活动精彩连连 省文化和旅游厅介绍，自消费季启动以来，全省文旅系统聚焦"跟着全运游广东""迎峰会游广东""寒假 游学到广东""请到广东过大年"四大活动与"游在广东""乐赏广东"等品牌全面发力，各项工作已取得阶 段性成效。消费市场的数据表现最为直观：据银联商务大数据模型测算，10月27日至12月7日期间，全 省文旅消费金额同比增长18.4%；携程平台监测数据也显示，同期在线旅游消费金额与旅游人数分别增 长10.0%和9.9%。 "请到广东过大年"主题活动将围绕"有韵味、有潮流、有温度、有惊喜"目标，系统构建七大特色活动， 包括"年味共享计划"、文旅消费促进活动、全媒体联动宣传、"非遗里的广东年"、"博物馆里过大 年"、"我们的 ...

活动涵盖七大特色活动矩阵，包括"年味共享计划"、文旅消费促进活动、全媒体联动宣传、"非遗里的广东年""博物馆里过大 年""我们的节日"群众文化盛宴和"艺贺新春"高雅艺术盛宴活动。 消费惠民举措方面，省文旅厅重点推出三大文旅消费优惠举措，让广大市民和游客更开心、更舒心。 南方财经见习记者郭莎 广州报道 12月15日上午，广东省文化和旅游厅（以下简称"省文旅厅"）在广州举办"2026请到广东过大年"系列文旅主题活动新闻发布 会，正式拉开此项年度品牌活动的序幕。 作为"粤享暖冬 乐游广东"消费季四大主题活动之一，"请到广东过大年"聚焦春节探亲游、欢聚游市场，主打民俗、文化和年货 节主题，计划于2026年1月至3月举办。 记者获悉，佛山也将加快推出"佛山文旅一卡通"，确保在2026年春节前正式上线发放，涵盖景点预约、消费支付、信息查询等 多元功能，让市民游客享受指尖上的一站式服务。 值得一提的是，本次活动中政企多方联动，多重福利叠加释放。中国银联、携程、同程、飞猪等平台都推出优惠券、补贴、满 额直减福利、出行礼包等，提供"吃住行游购娱"全方面的产品供给，助力"2026请到广东过大年"文旅活动。 自"悦享暖冬 乐游广东 ...

Core Insights - The event held on November 27 in Shijiazhuang aimed to promote collaborative development and consumption in the cultural and tourism sectors of Beijing, Tianjin, and Hebei [1] Group 1: Event Overview - The event was co-hosted by cultural and tourism authorities from Beijing, Tianjin, and Hebei, featuring activities such as industry research exchanges, release of consumer benefits, joint promotion of product lines, expert speeches, and thematic discussions [1] - Financial institutions, key cultural and tourism enterprises, OTA platforms, and relevant departments announced consumer benefit measures during the event [1] Group 2: Consumer Benefit Measures - Bank of China Hebei Branch launched the "Enjoy Hebei" consumer benefit measures, offering special subsidies for tourism and cultural consumption in the province [1] - Hebei Airport Group focused on six themes: senior travel, family travel, educational travel, low-altitude travel, inbound travel, and ice and snow tourism, introducing innovative travel products like "flight + scenic spot" and "flight + hotel" [1] - Beijing Cultural and Creative Board Development Co. announced upgrades to the "Beijing-Tianjin-Hebei Tourist Scenic Area Joint Ticket" and explored new products such as cultural consumption cards and fitness cards [1] - The tourism department of Mentougou District in Beijing launched the "Blessed Year in Western Beijing" themed activity, leveraging traditional festivals [1] - Tianjin Dongjiang Comprehensive Bonded Zone's tourism department focused on the "Cruise +" industry chain and new consumption, continuously expanding "Cruise +" tourism products [1] Group 3: Tourism Routes - The three regions launched five premium ice and snow tourism routes and eight inbound tourism routes, connecting high-quality tourist attractions, resorts, and ski centers [2]

Group 1 - China Jinmao plans to sell 100% equity of its subsidiary holding the Ritz-Carlton Hotel in Sanya for a base price of 2.265 billion RMB as part of asset securitization efforts [1] - Huafa Group's subsidiary acquired 51% equity of Shenzhen Ronghua Land from Sunac Cultural Tourism, with a conditional buyback option for Sunac by November 2025 [1] Group 2 - Tongcheng Travel reported Q3 2025 revenue of 5.509 billion RMB, a year-on-year increase of 10.4%, with transportation revenue growing by 9% and accommodation revenue by 14.7% [2] Group 3 - Joy City Property announced the withdrawal of its listing status on the Hong Kong Stock Exchange effective November 27, 2025, following a buyback of shares from minority shareholders [3] Group 4 - Atour Group achieved Q3 2025 revenue of 2.628 billion RMB, reflecting a 38.4% year-on-year growth, with adjusted net profit increasing by 27% and adjusted EBITDA by 28.7% [4] Group 5 - The Ministry of Culture and Tourism supports seasonal tourism products and services, promoting activities that enhance cultural and tourism consumption, including rural tourism initiatives and night-time consumption events [5]

Core Points - The tourism industry in Sichuan is experiencing a surge during the National Day and Mid-Autumn Festival holiday, with many scenic spots reporting full capacity and ticket sales being sold out [8][9] - Sichuan has launched 1,300 cultural and tourism consumption promotion activities, collaborating with 500 scenic spots to provide various benefits for visitors [8] - Special discounts and promotions are being offered to tourists, including ticket discounts for multiple scenic spots and free experiences at local attractions when presenting flight tickets [8][9] Group 1 - The ancient city of Jianchang in Xichang showcased its charm with a large red flag event, attracting both tourists and locals [2] - Traditional weddings and qipao parades were held in Anren Ancient Town, providing a cultural experience for visitors [4] - Visitors engaged in activities such as reciting ancient poetry at the non-heritage market in Nanchong, highlighting the cultural engagement during the holiday [8] Group 2 - Major scenic spots like Jiuzhaigou, Sanxingdui, and Leshan Giant Buddha reported sold-out tickets, indicating high tourist demand [8] - The city of Chengdu introduced a "flight + scenic spot" promotion, allowing tourists to enjoy free entry to various attractions with their flight tickets [8] - Mianyang's Jiuhuang Mountain offered free entry for visitors holding tickets from Jiuzhaigou and Huanglong, enhancing interconnectivity among tourist sites [9]

Core Viewpoint - The event "Mid-Autumn National Day Consumption and 2025 Provincial Autumn Cultural Tourism Consumption Season" was launched in Hangzhou, aiming to stimulate the cultural tourism market in Zhejiang through substantial financial incentives and discounts [1] Group 1: Event Overview - The event is co-hosted by multiple provincial departments including the Provincial Department of Culture, Radio, Television and Tourism, the Provincial Department of Commerce, the Provincial Department of Agriculture and Rural Affairs, and the Provincial Sports Bureau [1] - The theme of the event is "Celebrating Together, Enjoying Zhejiang" and it will run from late September until the end of November [1] Group 2: Financial Incentives - A total of 47.75 million yuan in tourism consumption vouchers will be distributed across the province [1] - Several districts and counties will issue consumption vouchers amounting to 5 million yuan each to further stimulate spending [1] Group 3: Discounts and Promotions - Over 100 scenic spots and hotels will offer discount promotions as part of the initiative [1] - The "Hundred Counties Thousand Bowls" campaign, supported by UnionPay and Bank of Communications, will provide special benefits at 286 certified stores across the province [1]

Core Viewpoint - Qingdao is launching a series of cultural and tourism consumption promotion activities during the October holidays, themed "Celebrating Together, Full Moon over Qingdao," featuring 10 major themes and 167 events to enhance the festive atmosphere and attract visitors [1] Group 1: Cultural and Tourism Activities - The activities include exhibitions, marine tourism, cultural performances, night tours, international food festivals, harvest festivals, educational experiences, film events, wedding tourism, and traditional cultural displays [2] - Key highlights include the "Sea View Qingdao" brand with ferry services, immersive art events, and themed activities at various cultural venues [3] Group 2: Discounts and Promotions - Various discounts will be offered, such as joint tickets for boat tours and science museum visits, promotional pricing for theater shows, and special offers at museums and family attractions [4] Group 3: Commercial Consumption Scenes - The "Romantic Qingdao" theme will feature a wedding fair, fashion shows, and a romantic consumption scene at Qingdao Bay [5] - The "International Marine Food Capital" event will showcase local seafood and dining experiences [5] Group 4: Sports Events - A total of 36 sports events will take place, including international judo competitions and local sports festivals, inviting sports enthusiasts to participate [7] - Special ticketing options will be available for educational experiences during major sports events [7] Group 5: Enhanced Visitor Experience - Ticket holders for sports events can enjoy discounts at local attractions and hotels, enhancing the overall visitor experience [8] - Various community sports events will be organized to promote active participation and consumption [8]

Core Points - The event held on August 19, 2025, in Gansu Province focused on empowering rural revitalization through cultural industries and promoting cultural tourism consumption [1] - A cooperation memorandum was signed between the Gansu Provincial Department of Culture and Tourism and Lanzhou SF Express Co., Ltd. to initiate the "Cultural Tourism Express Guarantee" plan [1] - The collaboration aims to integrate efficient and professional logistics service resources to inject new vitality into the high-quality development of Gansu's cultural tourism industry, supporting the implementation of the rural revitalization strategy [1]

Core Points - Sichuan province is launching a summer cultural and tourism consumption season with a total of 65.65 million yuan in vouchers to stimulate the industry [1] - The consumption season will run from July to September, featuring over 150 promotional activities in six designated cities [1] - Various discounts will be offered, including half-price tickets for students during the exam season [1] Summary by Category Financial Incentives - A total of 65.65 million yuan in summer cultural and tourism consumption vouchers will be distributed [1] - Chengdu will issue 2 million yuan in vouchers, while other cities like Mianyang, Leshan, Luzhou, Nanchong, and Yibin will distribute 6.5 million, 6.1 million, 2 million, 4.8 million, and 3 million yuan respectively [1] Promotional Activities - More than 150 key promotional activities will be organized across six national cultural and tourism consumption demonstration cities [1] - The activities aim to enhance consumer engagement and boost local tourism [1] Discounts and Offers - Over 50 discount policies will be introduced, including half-price tickets for students during the middle and high school entrance exams [1]