转自：中国旅游报 （来源：中国旅游报） 活动现场，广东发布了2026"请到广东过大年"旅游宣传片和广东省21个地市联动推介片，向海内外游客 发出诚挚邀请。现场还通过投影技术，动态呈现了顺德、潮汕等地的特色菜系，生动传递"美食广东"的 魅力。 据介绍，"请到广东过大年"文化和旅游消费促进活动坚持政府搭台、企业唱戏、全民参与。广东省文化 和旅游厅分两个阶段发放"请到广东过大年"文旅消费惠民补贴，第一阶段已于1月22日结束，带动文旅 消费近6000万元；第二阶段于1月23日启动，将持续至3月31日，通过多档满减补贴覆盖旅游全场景。此 外，在广东省文化和旅游厅的组织下，银联、平安保险等金融机构将提供支付优惠、出行保险及特色礼 券；多个旅游平台已设立"广货行天下"活动专区，推出专属优惠与直播推介；有关出行平台还将发放惠 民打车券，多平台联动形成"吃住行游购娱"全链条促消费合力。 本报讯（陈熠瑶）1月23日，2026"请到广东过大年"文化和旅游消费促进主会场活动在佛山市举办。活 动由广东省文化和旅游厅、佛山市政府共同主办，以"驰骋广东年 马上行大运"为主题，拉开了广东新 春文旅消费促进活动的序幕。 ...

活动现场，江苏春节文旅活动主题宣传片，以及情景剧表演《我在江苏过大年》生动展示了江苏"好 吃、好看、好玩、好购、好体验、好度假"系列产品和场景。淮安、扬州"来世界美食之都过舌尖团圆 年"，无锡"来世界音乐之都过浪漫艺术年"，盐城"来国际湿地城市过非遗烟火年"，南京"来世界文学之 都过活力健康年"，以及各大OTA平台"来水韵江苏过古韵国风年""来水韵江苏过快乐幸福年"等多个专 题推介有针对性地介绍了春节江苏的多元玩法。江苏13个设区市文旅部门共同启动"vivo拍拍·水韵江苏 ——马上出片"城市影像行动。现场还开设"水韵江苏·邀您过大年"市集，"水韵江苏·驿路生花"房车市集 也精心推出贺岁版。 当天，启动仪式同步在上海市、安徽省合肥市、浙江省杭州市举办分会场活动，并通过实时连线互动， 邀请长三角游客体验江苏特色年味。 图为1月17日，2026"水韵江苏·邀您过大年"文旅消费促进活动现场。 本报记者 余萍 摄 本报讯 （记者 付奇） 1月17日，由省文旅厅、南京市政府主办，南京市文旅局、江宁区政府承办的 2026"水韵江苏·邀您过大年"文旅消费促进活动启动仪式在南京汤山矿坑公园举行。在未来一个多月时 间里，全省13 ...

转自：扬子晚报 扬子晚报网1月17日讯（记者 金雨希 摄影 余萍）1月17日，由江苏省文化和旅游厅、南京市人民政府主 办，南京市文化和旅游局、江宁区人民政府承办的2026"水韵江苏·邀您过大年"文旅消费促进活动启动 仪式在南京汤山矿坑公园举行。启动仪式上，全省春节文旅活动与惠民措施集中发布，未来一个多月 内，全省将推出1300多项特色文旅活动及300多项文旅消费优惠，助力全省一季度文旅消费"开门红"。 春节是传统消费旺季，也是激活文旅市场的重要节点。今年江苏围绕"过大年"主题，推出"好吃、好 看、好玩、好购、好体验、好度假"系列产品。现场通过宣传片、情景剧与专题推介，生动呈现全省十 三市各具特色的新春玩法：淮安、扬州主打"舌尖团圆年"，无锡推出"浪漫艺术年"，盐城呈现"非遗烟 火年"，南京着力"活力健康年"，各大OTA平台则整合推出"古韵国风年""快乐幸福年"等主题线路，共 同勾勒出一幅多彩的江苏新春文旅图景。 本次启动仪式同步在上海市、安徽省合肥市、浙江省杭州市举办分会场活动，并通过实时连线互动，邀 请长三角游客体验江苏特色年味。 据统计，在未来一个多月的时间里，全省1300多项特色文旅活动将轮番上演。与此 ...

Core Insights - The "Gubei New Year's Eve" event took place at the foot of the Simatai Great Wall, featuring a spectacular countdown to 2026 with light displays and live broadcasts, enhancing the festive atmosphere for both visitors and online audiences [1][4][6] Group 1: Event Highlights - The event was themed "Sound of the Great Wall, Light of the Great Wall, Star Wishes of the Great Wall," providing an immersive experience from day to night, including traditional performances and a New Year's concert [1] - The Simatai Great Wall was illuminated, creating a visual spectacle that resembled a golden dragon winding through the mountains, contributing to the celebratory ambiance [1] - The event saw a significant increase in visitor numbers compared to the previous year, leading to full bookings at local hotels and increased revenue for surrounding businesses [1] Group 2: Ongoing Initiatives - The Gubei Water Town has extended its free entry reservation policy until January 31, 2026, and plans to introduce more unique experience activities [1] - The "Happy Ice and Snow Season" in Miyun has been launched, featuring a variety of activities to celebrate the New Year and Spring Festival, including the "Gubei New Year" and "Great Wall Ice and Snow Festival" [1] - The local tourism bureau has introduced over 80 consumer promotion policies across four sectors: attractions, accommodation, dining, and retail, aiming to stimulate winter travel enthusiasm among citizens and tourists [2]

Core Viewpoint - The Sichuan provincial government is preparing a series of cultural and tourism activities for the upcoming New Year holiday, aiming to attract tourists and enhance the local economy through various events and promotions [8][9]. Group 1: Event Planning and Activities - A total of 342 commercial performances are expected to be held across the province during the New Year holiday, including large-scale concerts and music festivals in cities like Chengdu, Leshan, and Mianyang [9][10]. - Various exhibitions will be organized in major cultural venues, such as the Sichuan Museum and Luzhou Museum, showcasing diverse themes to enhance the cultural experience for visitors [9][10]. - The "Winter Tour Sichuan" initiative will offer nearly 100,000 free tickets to 121 tourist attractions rated 4A and above, with tickets available on OTA platforms starting January 5, 2026 [9][12]. Group 2: Cultural and Community Engagement - Community cultural activities will include performances and competitions, such as the "Tianfu Citizens' Grand Stage" and local village song contests, inviting public participation [10]. - Non-material cultural heritage displays will be featured, including various traditional events and markets, enriching the New Year celebrations with local customs [10][11]. Group 3: Tourism Infrastructure and Support - The tourism system will focus on ensuring a seamless experience for visitors by enhancing services related to transportation, emergency assistance, and visitor inquiries [12][13]. - Collaborative initiatives with financial institutions and online travel agencies will provide discounts and promotional offers to stimulate consumer spending during the holiday season [12][13].

Core Insights - The Guangdong Provincial Department of Culture and Tourism officially launched the "2026 Please Come to Guangdong for the New Year" series of cultural and tourism activities, aiming to boost consumption and promote tourism during the Spring Festival [1] Group 1: Event Overview - The "Please Come to Guangdong for the New Year" event will focus on family visits and gatherings during the Spring Festival, emphasizing local customs, culture, and a New Year goods festival, scheduled from January to March 2026 [1] - The event is part of the broader "Yue Enjoy Warm Winter, Happy Travel Guangdong" consumption season, which aims to stimulate another wave of consumer activity [1] Group 2: Activity Matrix - A matrix of seven key activities has been established to present the Lingnan New Year, including a "Global Reunion Dinner" menu and non-heritage experiences like lion dances [2] - The main event will kick off in January 2026 in Shunde District, Foshan, featuring a grand opening ceremony with a non-heritage show and various cultural activities [2] Group 3: Cultural Offerings - Over 1,100 themed exhibitions and activities will be launched across the province's museum system to enrich cultural leisure offerings during the Spring Festival [3] - A series of grassroots cultural events, including square dance competitions and village performances, will promote quality cultural resources [3] Group 4: Consumer Benefits - The event will introduce three major consumer benefits, including a total of 20 million yuan in cultural tourism vouchers covering key areas like travel routes and hotel accommodations [4] - High-quality, cost-effective packages will be promoted, combining attractions with hotel stays and meals [4] Group 5: Main Venue and Local Initiatives - The main venue for the event will be in Shunde, Foshan, featuring a variety of local cultural activities and the release of a "Lingnan Flavor Appreciation Map" [5] - Initiatives to enhance nighttime economy and convenience for tourists will be implemented, including a "Foshan Cultural Tourism Card" [6] Group 6: Collaborative Efforts - Major platforms like China UnionPay, Ctrip, Tongcheng, and Fliggy will provide support through various promotional activities and subsidies, enhancing the overall consumer experience [7] - Ctrip will invest over 20 million yuan in marketing resources to match government subsidies, creating a comprehensive consumption scene [7]

Core Insights - The "Please Come to Guangdong for the New Year" event will take place from January to March 2026, aiming to attract domestic and international tourists for an immersive cultural experience [1][2] Group 1: Event Overview - The event is part of the "Enjoy a Warm Winter in Guangdong" consumption season, which includes four major themes: "Travel Guangdong with the National Games," "Travel Guangdong for the Summit," "Winter Vacation Study in Guangdong," and "Please Come to Guangdong for the New Year" [2] - The event will feature seven key activities, including the "Shared New Year Flavor Plan," cultural tourism consumption promotion, multimedia publicity, "Intangible Cultural Heritage New Year," "Celebrating the New Year in Museums," "Our Festival" cultural feast, and "Artistic New Year Celebration" [2][3] Group 2: Economic Impact - From October 27 to December 7, the tourism consumption in Guangdong increased by 18.4% year-on-year, with online travel consumption and tourist numbers rising by 10.0% and 9.9%, respectively [2] Group 3: Special Activities - The event will include the release of a "Global Reunion Dinner" menu, traditional activities like the Cantonese Temple Fair and Lion Dance, and a "Non-Heritage Shopping Month" both online and offline [3] - The main venue for the event will be in Shunde District, Foshan, featuring activities centered around "New Year Parade," "Intangible Cultural Heritage Life," and "Lingnan New Year Flavor" [3] Group 4: Promotional Measures - Three major promotional measures will be implemented: a total of 20 million yuan in cultural tourism consumption vouchers, high-quality "scenic area + hotel" and "food + ticket" packages, and a combined discount matrix of government vouchers, platform subsidies, and merchant promotions [4] - Major platforms like China UnionPay, Ctrip, Tongcheng, and Fliggy will support the event with various promotional activities and financial resources [4]

Group 1 - The core event "2026 Please Come to Guangdong for the New Year" was officially launched by the Guangdong Provincial Department of Culture and Tourism, focusing on the Spring Festival tourism market with themes of folk customs, culture, and New Year goods [2] - The event will take place from January to March 2026 and includes seven major activities such as the "Flavor of the Year Sharing Plan," cultural consumption promotion activities, and various artistic performances [2] Group 2 - The provincial government will issue a total of 20 million yuan in cultural and tourism consumption vouchers to cover key spending areas such as travel routes, scenic spots, and hotel accommodations [3] - High-quality and cost-effective packages will be promoted, encouraging local tourism enterprises to offer attractive deals around the Spring Festival [3] - A collaborative discount matrix involving government vouchers, platform subsidies, and merchant promotions will be established to reduce travel costs for consumers [3] Group 3 - The main venue for the 2026 event will be in Foshan, featuring a launch ceremony on January 23, 2026, with activities centered around "New Year Parade," "Intangible Cultural Heritage Life," and "Lingnan New Year Flavor" [4] - Foshan will introduce a "Foshan Cultural and Tourism Card" before the 2026 Spring Festival, providing a one-stop service for attractions, payments, and information [4] - Multiple platforms including China UnionPay and various travel agencies will offer coupons and subsidies to enhance the overall travel experience [4] Group 4 - Since the launch of the "Enjoy Warm Winter, Travel in Guangdong" consumption season, there has been a notable increase in the consumption market, with online travel spending and traveler numbers rising by 10.0% and 9.9% respectively [5] - The inbound tourism market has shown significant growth, with total visitor numbers increasing by 28.61% and tourism spending rising by 41% [5] - Cities like Guangzhou, Shenzhen, and Huizhou have performed well in various rankings, showcasing Guangdong's appeal as a world-class tourist destination [5] Group 5 - The Guangdong Provincial Department of Culture and Tourism aims to convert the large flow of people into tangible consumption growth through enhanced activities, optimized experiences, and strengthened promotion [6]

Core Insights - The event held on November 27 in Shijiazhuang aimed to promote collaborative development and consumption in the cultural and tourism sectors of Beijing, Tianjin, and Hebei [1] Group 1: Event Overview - The event was co-hosted by cultural and tourism authorities from Beijing, Tianjin, and Hebei, featuring activities such as industry research exchanges, release of consumer benefits, joint promotion of product lines, expert speeches, and thematic discussions [1] - Financial institutions, key cultural and tourism enterprises, OTA platforms, and relevant departments announced consumer benefit measures during the event [1] Group 2: Consumer Benefit Measures - Bank of China Hebei Branch launched the "Enjoy Hebei" consumer benefit measures, offering special subsidies for tourism and cultural consumption in the province [1] - Hebei Airport Group focused on six themes: senior travel, family travel, educational travel, low-altitude travel, inbound travel, and ice and snow tourism, introducing innovative travel products like "flight + scenic spot" and "flight + hotel" [1] - Beijing Cultural and Creative Board Development Co. announced upgrades to the "Beijing-Tianjin-Hebei Tourist Scenic Area Joint Ticket" and explored new products such as cultural consumption cards and fitness cards [1] - The tourism department of Mentougou District in Beijing launched the "Blessed Year in Western Beijing" themed activity, leveraging traditional festivals [1] - Tianjin Dongjiang Comprehensive Bonded Zone's tourism department focused on the "Cruise +" industry chain and new consumption, continuously expanding "Cruise +" tourism products [1] Group 3: Tourism Routes - The three regions launched five premium ice and snow tourism routes and eight inbound tourism routes, connecting high-quality tourist attractions, resorts, and ski centers [2]

Group 1 - China Jinmao plans to sell 100% equity of its subsidiary holding the Ritz-Carlton Hotel in Sanya for a base price of 2.265 billion RMB as part of asset securitization efforts [1] - Huafa Group's subsidiary acquired 51% equity of Shenzhen Ronghua Land from Sunac Cultural Tourism, with a conditional buyback option for Sunac by November 2025 [1] Group 2 - Tongcheng Travel reported Q3 2025 revenue of 5.509 billion RMB, a year-on-year increase of 10.4%, with transportation revenue growing by 9% and accommodation revenue by 14.7% [2] Group 3 - Joy City Property announced the withdrawal of its listing status on the Hong Kong Stock Exchange effective November 27, 2025, following a buyback of shares from minority shareholders [3] Group 4 - Atour Group achieved Q3 2025 revenue of 2.628 billion RMB, reflecting a 38.4% year-on-year growth, with adjusted net profit increasing by 27% and adjusted EBITDA by 28.7% [4] Group 5 - The Ministry of Culture and Tourism supports seasonal tourism products and services, promoting activities that enhance cultural and tourism consumption, including rural tourism initiatives and night-time consumption events [5]