公告显示，为巩固和扩大文旅消费，回馈广大游客对庐山的厚爱，2026年3月份庐山风景区对全体海内外游客免收门票。 免票范围包括庐山风景区（5A级）、三叠泉、白鹿洞书院、观音桥、秀峰、碧龙潭、桃花源、石门涧景区入园门票（不含观光车、索道等景区二次消费 项目）。 每经编辑｜程鹏 编辑|程鹏 杜恒峰 2月25日，"中国庐山发布"微信公众号发布《关于庐山风景区2026年三月份对全体海内外游客免收门票的通告》。 校对|陈柯名 每日经济新闻综合自"中国庐山发布" ...

Core Insights - Sichuan province is set to launch nearly 3000 cultural and tourism activities and distribute over 30 million yuan in consumption vouchers to stimulate holiday tourism during the Spring Festival [1][2] Group 1: Cultural and Tourism Activities - The provincial cultural and tourism system will organize around 3000 events, including art performances, music shows, intangible cultural heritage markets, and New Year goods festivals, ensuring comprehensive coverage and all-time engagement [1] - The activities will be promoted through new media, OTA platforms, and industry influencers, utilizing online live broadcasts, offline interactions, and topic challenges to enhance the impact and excitement of Spring Festival tourism consumption [1] Group 2: Consumption Vouchers and Incentives - Over 30 million yuan in tourism consumption vouchers will be distributed, covering various spending scenarios such as scenic area visits, hotel stays, dining, and cultural performances, aimed at boosting public enthusiasm for tourism consumption [2] - Collaborations with major platforms and financial institutions will provide additional benefits, including a 3 million yuan investment from Sichuan Bank to support tourism consumption and special promotions from travel platforms like Tongcheng and Meituan [2] Group 3: Seasonal Product Innovations - The province will introduce seasonal products tailored to diverse consumer needs, focusing on winter tourism trends, such as ski resorts in the western plateau, folk experiences in the southern region, and wellness retreats in central and northern Sichuan [2]

Core Viewpoint - The "Please Come to Guangdong for the New Year" cultural and tourism consumption promotion event aims to boost tourism and cultural consumption in Guangdong, with a focus on attracting both domestic and international visitors [1] Group 1: Event Overview - The main event took place in Foshan on January 23, 2026, under the theme "Galloping in Guangdong, Riding into Good Fortune" [1] - The event was co-hosted by the Guangdong Provincial Department of Culture and Tourism and the Foshan Municipal Government [1] - A promotional video for the event and regional promotional clips from 21 cities in Guangdong were released to invite tourists [1] Group 2: Consumption Promotion Measures - The event features a two-phase subsidy program to stimulate cultural and tourism consumption, with the first phase ending on January 22, generating nearly 60 million yuan in consumption [1] - The second phase commenced on January 23 and will run until March 31, offering various discounts across the entire tourism sector [1] - Financial institutions like UnionPay and Ping An Insurance are providing payment discounts, travel insurance, and special vouchers as part of the promotion [1] Group 3: Collaborative Efforts - Multiple tourism platforms have established a "Guangdong Goods Going Global" section to offer exclusive discounts and live promotions [1] - Ride-hailing platforms will distribute consumer vouchers to enhance travel experiences, creating a comprehensive consumption ecosystem covering dining, accommodation, travel, shopping, and entertainment [1]

Core Viewpoint - The "Water Rhythm Jiangsu: Inviting You to Celebrate the New Year" cultural tourism promotion event aims to enhance tourism and cultural consumption in Jiangsu province through over 1,300 unique activities and various benefits for the public [1][2] Group 1: Event Overview - The event was launched on January 17, 2026, in Nanjing, organized by the provincial cultural tourism department and local government [1] - A series of themed promotional activities were introduced, showcasing Jiangsu's diverse cultural and tourism offerings, including food, entertainment, and experiences [1] Group 2: Activities and Promotions - The event features a variety of themed experiences such as "Celebrating the New Year in the World Food Capital" in Huai'an and "Experiencing the World Music Capital" in Wuxi [1] - The initiative includes a city image campaign titled "Vivo Paipai: Water Rhythm Jiangsu - Instant Photos" to promote local tourism [1] Group 3: Regional Participation - The launch included simultaneous events in Shanghai, Hefei, and Hangzhou, connecting with tourists from the Yangtze River Delta region [2]

Group 1 - The core event "Water Rhythm Jiangsu: Inviting You to Celebrate the New Year" was launched on January 17, 2026, in Nanjing, promoting over 1,300 cultural and tourism activities and more than 300 consumer discounts across the province to boost the first quarter's tourism consumption [1][6] - The theme for this year's Spring Festival in Jiangsu is "Celebrating the New Year," featuring a series of products categorized as "delicious, beautiful, fun, purchasable, experiential, and vacation" [3][6] - The event included simultaneous activities in Shanghai, Hefei, and Hangzhou, utilizing real-time connections to invite tourists from the Yangtze River Delta to experience Jiangsu's unique New Year flavor [5] Group 2 - Over the next month, more than 1,300 cultural and tourism activities will take place, alongside the release of various consumer benefits, including tourism vouchers, scenic area ticket discounts, and hotel coupons [6] - The "Water Rhythm Jiangsu" tourism section on OTA platforms has been revamped, offering Jiangsu Spring Festival themed travel products and nationwide subsidies for hotels, flights, scenic spots, and travel routes [6] - The event featured the launch of the "vivo Paipai: Water Rhythm Jiangsu - Instant Photos" initiative, where professional photographers will assist in capturing images at various scenic spots, encouraging visitors to discover and share the beauty of Jiangsu [7] Group 3 - A market named "Water Rhythm Jiangsu: Inviting You to Celebrate the New Year" was set up, showcasing local specialties from 13 cities in Jiangsu and four paired assistance regions, with interactive experiences and prize draws [9] - The "Water Rhythm Jiangsu: Flowering on the Road" RV market was introduced, combining RV camping with New Year festivities, featuring themes like "Jiangsu Products for the New Year" and "Non-Heritage Handmade Night Market" [9]

Core Insights - The "Gubei New Year's Eve" event took place at the foot of the Simatai Great Wall, featuring a spectacular countdown to 2026 with light displays and live broadcasts, enhancing the festive atmosphere for both visitors and online audiences [1][4][6] Group 1: Event Highlights - The event was themed "Sound of the Great Wall, Light of the Great Wall, Star Wishes of the Great Wall," providing an immersive experience from day to night, including traditional performances and a New Year's concert [1] - The Simatai Great Wall was illuminated, creating a visual spectacle that resembled a golden dragon winding through the mountains, contributing to the celebratory ambiance [1] - The event saw a significant increase in visitor numbers compared to the previous year, leading to full bookings at local hotels and increased revenue for surrounding businesses [1] Group 2: Ongoing Initiatives - The Gubei Water Town has extended its free entry reservation policy until January 31, 2026, and plans to introduce more unique experience activities [1] - The "Happy Ice and Snow Season" in Miyun has been launched, featuring a variety of activities to celebrate the New Year and Spring Festival, including the "Gubei New Year" and "Great Wall Ice and Snow Festival" [1] - The local tourism bureau has introduced over 80 consumer promotion policies across four sectors: attractions, accommodation, dining, and retail, aiming to stimulate winter travel enthusiasm among citizens and tourists [2]

Core Viewpoint - The Sichuan provincial government is preparing a series of cultural and tourism activities for the upcoming New Year holiday, aiming to attract tourists and enhance the local economy through various events and promotions [8][9]. Group 1: Event Planning and Activities - A total of 342 commercial performances are expected to be held across the province during the New Year holiday, including large-scale concerts and music festivals in cities like Chengdu, Leshan, and Mianyang [9][10]. - Various exhibitions will be organized in major cultural venues, such as the Sichuan Museum and Luzhou Museum, showcasing diverse themes to enhance the cultural experience for visitors [9][10]. - The "Winter Tour Sichuan" initiative will offer nearly 100,000 free tickets to 121 tourist attractions rated 4A and above, with tickets available on OTA platforms starting January 5, 2026 [9][12]. Group 2: Cultural and Community Engagement - Community cultural activities will include performances and competitions, such as the "Tianfu Citizens' Grand Stage" and local village song contests, inviting public participation [10]. - Non-material cultural heritage displays will be featured, including various traditional events and markets, enriching the New Year celebrations with local customs [10][11]. Group 3: Tourism Infrastructure and Support - The tourism system will focus on ensuring a seamless experience for visitors by enhancing services related to transportation, emergency assistance, and visitor inquiries [12][13]. - Collaborative initiatives with financial institutions and online travel agencies will provide discounts and promotional offers to stimulate consumer spending during the holiday season [12][13].

Core Insights - The Guangdong Provincial Department of Culture and Tourism officially launched the "2026 Please Come to Guangdong for the New Year" series of cultural and tourism activities, aiming to boost consumption and promote tourism during the Spring Festival [1] Group 1: Event Overview - The "Please Come to Guangdong for the New Year" event will focus on family visits and gatherings during the Spring Festival, emphasizing local customs, culture, and a New Year goods festival, scheduled from January to March 2026 [1] - The event is part of the broader "Yue Enjoy Warm Winter, Happy Travel Guangdong" consumption season, which aims to stimulate another wave of consumer activity [1] Group 2: Activity Matrix - A matrix of seven key activities has been established to present the Lingnan New Year, including a "Global Reunion Dinner" menu and non-heritage experiences like lion dances [2] - The main event will kick off in January 2026 in Shunde District, Foshan, featuring a grand opening ceremony with a non-heritage show and various cultural activities [2] Group 3: Cultural Offerings - Over 1,100 themed exhibitions and activities will be launched across the province's museum system to enrich cultural leisure offerings during the Spring Festival [3] - A series of grassroots cultural events, including square dance competitions and village performances, will promote quality cultural resources [3] Group 4: Consumer Benefits - The event will introduce three major consumer benefits, including a total of 20 million yuan in cultural tourism vouchers covering key areas like travel routes and hotel accommodations [4] - High-quality, cost-effective packages will be promoted, combining attractions with hotel stays and meals [4] Group 5: Main Venue and Local Initiatives - The main venue for the event will be in Shunde, Foshan, featuring a variety of local cultural activities and the release of a "Lingnan Flavor Appreciation Map" [5] - Initiatives to enhance nighttime economy and convenience for tourists will be implemented, including a "Foshan Cultural Tourism Card" [6] Group 6: Collaborative Efforts - Major platforms like China UnionPay, Ctrip, Tongcheng, and Fliggy will provide support through various promotional activities and subsidies, enhancing the overall consumer experience [7] - Ctrip will invest over 20 million yuan in marketing resources to match government subsidies, creating a comprehensive consumption scene [7]

Core Insights - The "Please Come to Guangdong for the New Year" event will take place from January to March 2026, aiming to attract domestic and international tourists for an immersive cultural experience [1][2] Group 1: Event Overview - The event is part of the "Enjoy a Warm Winter in Guangdong" consumption season, which includes four major themes: "Travel Guangdong with the National Games," "Travel Guangdong for the Summit," "Winter Vacation Study in Guangdong," and "Please Come to Guangdong for the New Year" [2] - The event will feature seven key activities, including the "Shared New Year Flavor Plan," cultural tourism consumption promotion, multimedia publicity, "Intangible Cultural Heritage New Year," "Celebrating the New Year in Museums," "Our Festival" cultural feast, and "Artistic New Year Celebration" [2][3] Group 2: Economic Impact - From October 27 to December 7, the tourism consumption in Guangdong increased by 18.4% year-on-year, with online travel consumption and tourist numbers rising by 10.0% and 9.9%, respectively [2] Group 3: Special Activities - The event will include the release of a "Global Reunion Dinner" menu, traditional activities like the Cantonese Temple Fair and Lion Dance, and a "Non-Heritage Shopping Month" both online and offline [3] - The main venue for the event will be in Shunde District, Foshan, featuring activities centered around "New Year Parade," "Intangible Cultural Heritage Life," and "Lingnan New Year Flavor" [3] Group 4: Promotional Measures - Three major promotional measures will be implemented: a total of 20 million yuan in cultural tourism consumption vouchers, high-quality "scenic area + hotel" and "food + ticket" packages, and a combined discount matrix of government vouchers, platform subsidies, and merchant promotions [4] - Major platforms like China UnionPay, Ctrip, Tongcheng, and Fliggy will support the event with various promotional activities and financial resources [4]

Group 1 - The core event "2026 Please Come to Guangdong for the New Year" was officially launched by the Guangdong Provincial Department of Culture and Tourism, focusing on the Spring Festival tourism market with themes of folk customs, culture, and New Year goods [2] - The event will take place from January to March 2026 and includes seven major activities such as the "Flavor of the Year Sharing Plan," cultural consumption promotion activities, and various artistic performances [2] Group 2 - The provincial government will issue a total of 20 million yuan in cultural and tourism consumption vouchers to cover key spending areas such as travel routes, scenic spots, and hotel accommodations [3] - High-quality and cost-effective packages will be promoted, encouraging local tourism enterprises to offer attractive deals around the Spring Festival [3] - A collaborative discount matrix involving government vouchers, platform subsidies, and merchant promotions will be established to reduce travel costs for consumers [3] Group 3 - The main venue for the 2026 event will be in Foshan, featuring a launch ceremony on January 23, 2026, with activities centered around "New Year Parade," "Intangible Cultural Heritage Life," and "Lingnan New Year Flavor" [4] - Foshan will introduce a "Foshan Cultural and Tourism Card" before the 2026 Spring Festival, providing a one-stop service for attractions, payments, and information [4] - Multiple platforms including China UnionPay and various travel agencies will offer coupons and subsidies to enhance the overall travel experience [4] Group 4 - Since the launch of the "Enjoy Warm Winter, Travel in Guangdong" consumption season, there has been a notable increase in the consumption market, with online travel spending and traveler numbers rising by 10.0% and 9.9% respectively [5] - The inbound tourism market has shown significant growth, with total visitor numbers increasing by 28.61% and tourism spending rising by 41% [5] - Cities like Guangzhou, Shenzhen, and Huizhou have performed well in various rankings, showcasing Guangdong's appeal as a world-class tourist destination [5] Group 5 - The Guangdong Provincial Department of Culture and Tourism aims to convert the large flow of people into tangible consumption growth through enhanced activities, optimized experiences, and strengthened promotion [6]