Core Viewpoint - The Wuhan Spring Lantern Festival has transformed the Hanyang Riverside area into a vibrant tourist destination, attracting over 200,000 visitors and demonstrating the powerful activation potential of quality cultural tourism activities [2]. Group 1: Event Impact - The Wuhan Spring Lantern Festival has combined dazzling light displays with ancient legends, quickly becoming a trending topic on social media and drawing visitors from both the city and beyond [2]. - The festival has created a natural flow of tourism, leading visitors from the lantern displays to the Guishan Mountain, enhancing the overall experience of the "Jianghan Scenic Route" [2]. Group 2: Key Attractions - The Guishan TV Tower, a landmark building, reopened to the public after 18 years, attracting an average of 15,000 visitors per day during the first week of the Lunar New Year, making it one of the most popular destinations [3]. - The Guishan Zhiyin Hall, which had been closed for over 25 years, reopened before the festival and received approximately 100,000 visitors, with its immersive dining experience becoming highly sought after [3]. Group 3: Strategic Insights - The success of the "Jianghan Scenic Route" during the holiday period can be attributed to a clear logic chain: the Lantern Festival as a "trigger point" for gathering attention, the timely renovation of iconic buildings, and the activation of long-idle facilities like Zhiyin Hall to drive consumer engagement [5]. - The integration of technology, such as modern light and shadow techniques and interactive elements like robot guides, has added new dynamics to the traditional cultural tourism route, enhancing its appeal and shareability on social media [5].