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从“品质优先”到“信任致胜 富森美如何打响卖场突破主动仗?
Quan Jing Wang· 2025-09-15 11:07
Core Insights - The concept of "trust economy" is emphasized as a tangible and experiential aspect of modern life, crucial for business success [1][4][5] - Fusenmei's Tianfu project represents a shift from traditional retail models to an "independent principal" approach, aiming to create a comprehensive commercial platform that integrates smart living, aesthetic experiences, and creative design [2][3] Company Strategy - The Tianfu project has a total investment exceeding 1.7 billion yuan, focusing on enhancing consumer experiences and leading industry upgrades [2] - Key brands participating in the Tianfu project include "Sanyiniao" smart home experience center, flagship stores of various home and lifestyle brands, and a range of representative industry brands [2] Business Model Innovation - The project aims to transform from merely selling products to sharing lifestyle experiences, creating a "living aesthetics community" [2][4] - The "main operator ecosystem" activates diverse consumer experiences, enhancing engagement through immersive activities and social interactions [4] Market Positioning - The project has successfully hosted over 20 exhibitions this year, positioning curation as a core operational engine to attract high-net-worth customers and enhance cultural value [4] - Trust is identified as a universal currency in business, with emotional resonance driving value creation, especially in the high-end consumer market [4][5]