来源：瞭望财经 站在成立10年的起点上，转转围绕消费者体验做出了新的战略布局。 9月22日，转转宣布，全面转向"官方验"业务模式，即日起，逐步关停"自由市场"业务。转转集团CEO黄炜表示，"关停'自由市场'是个艰难但必须坚定的选 择。" "官方验"是转转集团首创，包括商品检验、鉴定真伪、售后保障等，旨在解决二手交易中的信任问题，提升用户体验。发展循环经济是我国经济社会发展的 一项重大战略，转转此举意在更好地抓住潜在的二手行业机会。 从C2C（用户对接用户）"自由市场"转向标准化的C2B2C（用户对接平台）"官方验"模式，是二手电商平台走向成熟、承担更多社会责任的必然阶段，其核 心是通过提升用户体验来做大行业蛋糕。随着转转全面转向"官方验"，二手行业的探索正式进入以信任为核心的新赛段。 深耕用户体验 以手机为例，国内外在二手手机回收方面尚未形成一套完整、可参考的标准或经验，这使得二手手机的回收、处理、再利用等环节缺乏明确的规范和指导， 导致回收效率不高，资源浪费。同时，废旧手机种类繁多，型号各异，导致回收处理难度较大。 消费者对二手交易市场的信任度也不高，一方面，二手手机的价值评估标准尚未形成明确体系，回收价格 ...

2025年，家居建材行业正经历一场信任危机。从浙江嘉兴某建材门店老板卷款跑路、导致消费者损失上 千万元，到多家知名整装企业因资金链断裂停工破产，行业"爆雷"事件频发，消费者信心持续滑坡。 在此背景下，Lamett乐迈石晶以行业革新者之姿，推出"7天无理由退货、总部兜底 三方监管、10年质 保 终身免费服务"三大服务体系，强势突围。该体系不仅为消费者筑起信任护城河，更致力于重构家居 建材行业的信任机制。 Lamett乐迈石晶门店 "服务铁三角"直击行业痛点 家居建材行业因服务链条长、信息不对称、经销商管理混乱等问题，长期饱受诟病。在实际消费过程 中，退货无门、销售与安装严重脱节、预付款"打水漂"、售后保障缺失等痛点频现。 《2024年中国家居市场消费洞察报告》显示，67.6%的消费者将"售后有保障"列为选购家居产品的首要 考量，然而行业中仅不足30%的品牌能真正兑现服务承诺。信任崩塌之际，"终身服务""零风险交付"正 成为消费者最迫切的需求。 针对行业痼疾，Lamett乐迈石晶于2025年7月推出创新服务体系，实现从消费到服务的全链路升级，精 准回应消费者信任焦虑。 传统建材市场中，"退货难、费用高"是消费者最 ...

当绿茶餐厅悄然撤下门店外"本店无预制菜，现点现做"的广告语，外卖餐具上"无预制菜"字样被涂黑 时，这场看似寻常的商业操作，实则撕开了中国餐饮行业最尖锐的矛盾——消费者对"新鲜现做"的执 念，与资本对效率至上的狂热追求。从西贝到绿茶，从罗永浩的怒斥到证监会的问询，预制菜争议早已 超越了食品工艺的范畴，成为一场关乎商业伦理、消费权益与行业未来的全民战争。 一、双面绣：品牌宣传的"现做神话"与供应链的"预制真相" 预制菜的争议，表面是"复热菜"与"现炒菜"的工艺之争，实则是消费者主权与资本效率的博弈。 这场战争没有赢家。西贝创始人贾国龙宣称"一道预制菜都没有"，却因后厨出现保质期24个月的西兰花 而被迫道歉；绿茶餐厅净利润增长40%，却因预制菜争议市值蒸发数亿。消费者与资本的零和博弈，最 终导致的是整个行业的信任赤字。 三、行业标准缺失下的"黑暗森林"：谁在定义"预制菜"？ 中国预制菜市场的混乱，在于标准的长期缺位。 更荒诞的是，部分企业将"现做"作为营销工具，却通过供应链外包实现规模化。这种"既要又要"的投机 心态，折射出中国餐饮业的集体浮躁。 四、破局之道：从"效率至上"到"信任经济"的范式革命 若想打破僵局， ...

Core Viewpoint - The controversy surrounding Xibei's high pricing contrasts sharply with the rising popularity of pre-made dishes, leading to consumer confusion about the value of a bowl of noodles priced at several tens of yuan [1][2] Pricing Logic - Xibei's pricing strategy is based on a combination of cost reduction and brand premium, with prices consistently higher than similar Northwest cuisine restaurants, such as 30-40 yuan for a bowl of noodles and over 20 yuan for a dish of yellow steamed bread [1][2] - The company claims its pricing reflects the use of high-quality ingredients, complex cooking processes, and the overall dining experience, emphasizing a family-friendly dining service rather than a high-end positioning [1][2] Consumer Expectations - Consumers expect a fresh, made-to-order experience when paying higher prices, rather than standardized pre-made dishes, which has led to a broader discussion about the value of pre-made meals in the context of high prices [2][3] - The financial perspective reveals that Xibei's profit margin is around 5%, raising questions about whether brand premium and supply chain efficiency justify the pricing after accounting for raw materials, labor, and rent [2][3] Trust and Quality - The controversy highlights a critical issue in the restaurant industry: high prices do not necessarily equate to high quality, and consumers expect transparency and reasonable value exchange when paying a premium for a brand [2][3] - Maintaining quality while controlling costs is essential; sacrificing quality for cost savings can erode consumer trust, which is fundamental to brand value [3][4] Future Directions - As consumers increasingly prioritize dining quality and health, non-pre-made dish models may become a key differentiator in the competitive landscape, provided that companies establish clear cost control and pricing logic [4][5]

Core Insights - The concept of "trust economy" is emphasized as a tangible and experiential aspect of modern life, crucial for business success [1][4][5] - Fusenmei's Tianfu project represents a shift from traditional retail models to an "independent principal" approach, aiming to create a comprehensive commercial platform that integrates smart living, aesthetic experiences, and creative design [2][3] Company Strategy - The Tianfu project has a total investment exceeding 1.7 billion yuan, focusing on enhancing consumer experiences and leading industry upgrades [2] - Key brands participating in the Tianfu project include "Sanyiniao" smart home experience center, flagship stores of various home and lifestyle brands, and a range of representative industry brands [2] Business Model Innovation - The project aims to transform from merely selling products to sharing lifestyle experiences, creating a "living aesthetics community" [2][4] - The "main operator ecosystem" activates diverse consumer experiences, enhancing engagement through immersive activities and social interactions [4] Market Positioning - The project has successfully hosted over 20 exhibitions this year, positioning curation as a core operational engine to attract high-net-worth customers and enhance cultural value [4] - Trust is identified as a universal currency in business, with emotional resonance driving value creation, especially in the high-end consumer market [4][5]

Group 1 - The core viewpoint of the article emphasizes that live commerce is not a mysterious new phenomenon but an evolution of traditional retail enhanced by new technologies, focusing on consumer needs such as quality products, fair prices, and reliable after-sales service [1][3] - The company has invested significant efforts in promoting agricultural products, recognizing the importance of agriculture to people's livelihoods, which is often overlooked [3][4] - The team has engaged in various live streaming activities across different agricultural regions, creating value by addressing specific needs such as exposure, consumer education, and dispelling misconceptions [3][4] Group 2 - A notable live streaming event in December led to the sale of over 600,000 oranges from Chongqing, significantly increasing local online visibility and encouraging farmers to engage in live streaming [3][4] - In March, the team conducted a tea culture live stream in Hangzhou, and in May, they showcased the environment and processes of crayfish farming in Hubei, resulting in sales exceeding 100 million yuan for crayfish products [4] - The company is also working on promoting China-ASEAN e-commerce cooperation, facilitating the entry of more ASEAN products into the Chinese market through technology and e-commerce channels [4][5] Group 3 - The company aims to foster a genuine connection between consumers and producers through storytelling and lifestyle representation, emphasizing that trust is the ultimate selling point in commerce [5] - The focus is on ensuring that consumers feel secure in their purchases, which is achieved by discussing product standards and improving shipping and after-sales processes with merchants [4][5]

Core Insights - The Chinese restaurant industry is experiencing a structural transformation characterized by a dichotomy between macroeconomic growth and micro-level challenges, with over 60% of street-side dining merchants reporting a 20% decline in monthly revenue [1][26] - High-end hotels are adopting street food strategies to monetize idle capacity, with examples like the Sofitel Chengdu offering low-cost meals to boost revenue [2][4][7] - The downward pressure on high-end dining is exacerbated by regulatory changes and shifting consumer behavior, leading to significant revenue drops in certain regions [8][10] Group 1: High-End Hotel Strategies - Five-star hotels are facing a 42% drop in wedding orders and a 38% decline in conference revenue, prompting them to sell affordable meals to utilize idle resources [3][4] - The Sofitel Chengdu achieved an average daily revenue of 12,000 yuan from selling low-cost meals, equivalent to the revenue from 30 hotel rooms [4][6] - Other hotels are following suit, with examples of successful low-cost offerings leading to significant daily sales and high profit margins [6][7] Group 2: Mid-Range Dining Adaptations - Mid-range restaurants are adopting similar strategies, with over 60% of them initiating low-cost meal sales to adapt to changing market conditions [7][8] - A restaurant in Nanjing increased its takeout share from 15% to 35% by offering affordable meals during specific hours [7] - However, some mid-range establishments face risks, such as losing their core customer base due to price reductions [7][8] Group 3: Downward Market Dynamics - The introduction of strict regulations has led to a 70% revenue drop in high-end dining in certain regions, while community and specialty brands are experiencing growth [8][10] - The decline in government and business dining has significantly impacted high-end restaurants, with reports of reduced orders and lower spending [8][10] - Community dining is thriving, with new store openings and increased order volumes, indicating a shift in consumer preferences towards affordable and fresh options [10][11][14] Group 4: Delivery Wars and Market Pressures - Major platforms are engaging in aggressive subsidy wars, which have led to increased restaurant revenue but also significant profit compression for many businesses [15][16] - The low-price offerings are causing a decline in dine-in traffic, as consumers wait for discounts before ordering [16][18] - Essential food categories are showing resilience, with some brands reporting growth despite the competitive landscape [18][20] Group 5: Industry Recommendations - Restaurants are advised to focus on cash flow management and community engagement to navigate the current challenges [21][22] - Short-term strategies include monetizing idle resources and establishing cash flow reserves [22][24] - Long-term strategies should focus on differentiation and value innovation, with an emphasis on health-conscious and locally inspired offerings [25][26]

Core Viewpoint - The medical beauty industry in China faces a significant trust crisis, with a high number of illegal practitioners and a growing demand for personalized aesthetic treatments. Companies like Meituan are stepping in to bridge the trust gap between consumers and medical institutions through initiatives like the "North Star Medical Beauty List" [3][4][5]. Group 1: Industry Challenges - The number of illegal practitioners in China's medical beauty industry is nine times that of compliant practitioners, and the number of black clinics is six times that of regular clinics [3]. - There is a growing consumer demand for medical beauty services, particularly among younger demographics aged 20-34, who are increasingly seeking personalized aesthetic solutions [3][4]. Group 2: Meituan's Initiatives - Meituan aims to be a "third party" to resolve trust issues between users and institutions by launching the "North Star Medical Beauty List," which evaluates medical institutions and doctors based on strict criteria [4][7]. - The evaluation process for the North Star List includes input from ten leading industry professors, over 927 assessment points, and more than 364 million real user reviews [7][15]. Group 3: Consumer Behavior - Consumers are increasingly willing to invest rationally in beauty treatments, with a significant portion of demand focused on maintenance and anti-aging projects, showing a year-on-year growth rate exceeding 30% for non-invasive treatments [9][10]. - Safety concerns regarding the quality of drugs, compliance of institutions, and qualifications of doctors remain the primary worries for consumers in the medical beauty sector [10][12]. Group 4: Data-Driven Solutions - Meituan has developed a dual-track evaluation system that combines medical professionalism and user reputation to enhance consumer decision-making efficiency and service experience [13][15]. - The platform has introduced a "Rest Assured Beauty" service that collaborates with regulatory bodies to ensure the traceability of medical products, aiming to standardize non-standardized services in the medical beauty industry [23][38]. Group 5: Market Expansion - The North Star List reflects the ongoing expansion and prosperity of the offline medical beauty ecosystem, with more institutions in lower-tier cities gaining visibility and brand recognition [40][41]. - The list has also included institutions from Hong Kong, indicating a merging of the medical beauty markets between Hong Kong and mainland China [41]. Group 6: Future Directions - Meituan plans to introduce AI-driven tools to support marketing, consulting, and operations for medical institutions, aiming to embed itself deeper into the industry's value chain [44][45]. - The company is committed to building credibility and enhancing its product capabilities while innovating supply chain models to support the transformation of medical beauty institutions [45].

Core Insights - The income of top livestreaming hosts has become a hot topic, with some earning billions, highlighting the disparity between their earnings and the average salary of ordinary workers [1][3] - The revenue structure of these hosts shows that commissions account for only 30% of their income, while the remaining 70% comes from methods like equity manipulation and high markups on self-owned brands [6] - The trust economy that livestreaming commerce is supposed to represent is being undermined by fraudulent practices, damaging consumer interests and the industry's credibility [9] Group 1 - Top hosts like Xinba have generated significant revenue through self-owned brands, with "Cotton Password" achieving cumulative sales of 3.33 billion yuan over eight years [6] - Recent controversies, such as the "Cotton Password" sanitary napkin incident involving carcinogenic substances, have led to consumer complaints and highlight the lack of quality oversight by hosts [6][7] - The livestreaming industry is facing rampant issues, including the sale of counterfeit goods and misleading pricing strategies, which are eroding consumer trust [10][13] Group 2 - The industry has seen a surge of individuals hoping to get rich quickly, leading to a proliferation of low-quality products being marketed deceptively [10] - Instances of fraud, such as selling fake jade and misrepresenting product materials, have been reported, further complicating the market landscape [10] - Experts emphasize that the prosperity of the livestreaming industry should not come at the expense of consumer rights, urging hosts to take social responsibility and for consumers to remain vigilant [13]

胖东来并非完美，水果、熟食、文具等商品，胖东来价格比普通超市要高。针对贵的质疑，胖东来创始 人于东来有过正面回应，贵是因为质量好，在经营商品时会严格把关，做好性价比。不会"卷"价格，不 打价格战，商品的毛利率不能太低，太低了，不尊重商品。在这个陈述中，我们可以感受到企业的真 诚。第一，承认价格贵，认可网友的意见。第二，表态会以高品质的产品服务消费者，让消费者感受物 有所值。第三，不会"卷"价格，靠压低供应商报价来增加利润。 当直播带货头部主播们因假货风波接连翻车、实体店店主叹息揽客难时，胖东来的门店却因顾客过多不 得不限流。国内零售行业纷纷前来取经。胖东来爆改的多家超市，业绩呈现井喷态势。从过去学习沃尔 玛、家乐福，到现在学习胖东来，一家并非全国连锁、规模也绝非头部的商超企业，何以有如此魅力？ 胖东来现象成为观察消费领域很好的样本。 胖东来的价值，在于其商业哲学，在流量易逝的时代，唯有真诚与品质，才能赢得消费者和市场持久的 信任。 一段时间以来，一家扎根河南的商超企业胖东来，成为消费领域热议的话题。2025年8月18日，同在热 搜榜单的两则新闻有着微妙的联系：一则是胖东来新店招聘，电话被打爆；一则是快手头部主 ...