惊雷乍响！2025年12月，远方安选凭单场直播1亿、单月GMV10亿的炸裂战绩，强势改写中国电商格局！这组里程碑式数据，不仅让远方好物直接跻 身淘宝、抖音等巨头阵营，成为第五个解锁"单场直播单日过亿"的平台，更在公域流量垄断的铁壁中撕开缺口，直白印证了：以私域信任为核心的社 区电商，已然具备撼动行业格局的实力。 信任破局：跳出流量内卷的核心优势 如果您正探索信任经济的落地之道，不妨了解我们（微信ID：chiyanmary）的成熟小程序方案。7年自研系统可直接落地使用！全端口协同+多业务模 式适配，拖拽式装修+15大营销模块快速搭建商城，三大分享获客+14种新人转化+五大裂变体系激活增长，26大团长功能深度赋能，搭配直播、前置 仓配送等增值系统，溯源、售后、履约全链路保障。功能完善无需额外开发，即刻解锁高效运营体验。 线下奇迹：双向赋能的可持续性证明 如果说线上业绩是商业模式的"试金石"，线下门店的爆发式增长则是其普适性与可持续性的"定心丸"。短短134天，8000家线下门店落地生根，超过 95%的门店实现盈利，这组数据在实体零售领域堪称奇迹。 要知道，传统连锁品牌的新开门店盈利占比通常不足60%，多数品牌需要 ...

2025年12月18日，国家市场监督管理总局发展研究中心举行第二届个人经济体高质量发展研讨会，会议发布了首份《个人经济体高质量发展报告》。 个人经济体为整个社会经济提供了更充分的动力源泉 研讨会上，与会专家和代表一致认同，个人经济体是数字经济浪潮下最具活力的新兴经营主体之一，其发展是新质生产力在微观层面的生动体现，也是落 实"把创新作为第一动力、把安全作为底线要求、把补位作为价值追求"的具体实践。自2024年12月成立"个人经济体高质量发展"课题组并举办首届个人经济 体高质量发展研讨会以来，总结目前的研究成果是完成了对个人经济体的系统性画像，回答了"为什么、是什么"，以及初步研究了"怎么推进"等重要问题。 专家认为，从广泛意义上，个人经济体是一种新型的活跃的市场主体。进一步深入挖掘个人经济体发展的理论根基，党的二十届四中全会提出的"坚持投资 于物和投资于人紧密结合"为理解个人经济体提供了深刻的理论阐释，个人经济体的发展恰恰是投资于人的一个生动体现，它的本质是将人力资源转变成人 力资本，然后为提高劳动生产率，为整个经济社会发展提供了更充分的动力源泉。 央广网北京12月29日消息（记者 孙文轩）日前，国家市场监督 ...

当前新能源汽车市场呈现显著的"哑铃型"分化格局。高端市场凭借生态互联与顶尖智驾构建技术护城 河，通过差异化体验实现突破；入门市场则掀起"技术普惠"浪潮，以极致性价比重塑价值认知。与此同 时，智能驾驶竞争从硬件堆砌转向"AI大模型+责任兜底"的双轮驱动，用户信任成为决胜关键。这种两 极分化态势，正深刻重塑着行业竞争格局与未来发展方向。 | 创0 排名 | | | | | | --- | --- | --- | --- | --- | | 01 | Crie | 比亚迪 | 1.87 | -- | | 02 | ml | 小米汽车 | 1.80 | 4 1 | | 03 | SP | 幸田 | 1.61 | ▼ 1 | | 04 | B | 大众 | 1.59 | ▲3 | | 05 | (4) | 牵强 | 1.58 | -- | | 06 | 1 | 特斯拉 | 1.52 | 42 | | 07 | LD | 零跑汽车 | 1.42 | NEW | | 08 | ■理想 | 理想汽车 | 1.42 | ▲ 3 | | 09 | | 意瑞 | 1.38 | ▲ 1 | | 10 | | 日产 | 1.30 | ...

电商内卷厮杀正酣！当全行业陷入"低价血拼"泥潭，远方好物却跳出困局完成关键跃迁，核心价值直击要害：从单一健康食品电商，升级为品质生活生态构 建者——这不是简单业务调整，而是对电商本质的重构，为行业破局指明新方向。 战略转向：多元布局拓宽生活服务边界 远方好物的战略升级，核心体现在业务布局的多元化拓展。平台打造"远方安选""远方益农"等多元模块，实现从单一商品交易到全场景生活服务的跨越。 其中"一店四开"战略颇具代表性，将传统社区店升级为综合生活服务中心，整合私域直播、团购、即时零售与本地生活四大板块，构建线上线下融合的立体 服务网络，全面覆盖居民核心生活需求。 远方好物小程序正是这一立体服务网络的核心线上载体。它串联起四大服务板块，让用户足不出户即可便捷享受团购秒杀、直播选购、即时配送等服务，同 时打通线下门店资源，实现线上下单、门店自提的灵活体验，既提升了用户生活便捷度，也为"一店四开"模式落地提供了高效数字化支撑，成为战略升级的 关键赋能工具。 向往远方好物这样的全场景服务小程序？羡慕这样的全场景服务能力？其实，这样功能全面、打通线上线下的小程序系统，无需从零开发！ 我们（微信ID：chiyanmary） ...

在数字经济时代，平台与用户的关系往往从一张冰冷的注册页面开始。而ONECA商城，却选择用一份 从直采基地新鲜送达的时令水果，作为这段关系的温暖序章。这并非简单的营销赠品，而是一种深植 于"信任先行"理念的商业哲学实践。 "我们思考的起点是：在要求用户信任我们之前，我们能否先毫无保留地展示自己的诚意与品 质？"ONECA商城CEO在谈及"注册赠水果"的初衷时如是说。这份看似简单的水果，实则是平台品质与 诚意的试金石。它背后是一条严苛的供应链：平台深入云南哀牢山的冰糖橙果园、山东烟台的苹果基 地，与果农共创品控标准，并通过高效的冷链物流，确保这份"见面礼"能以最佳状态抵达用户手中。 这份"甜蜜的承诺"带来了超乎预期的回报。早期会员张女士分享道："收到橙子时，我很惊讶。那种清 甜，让我立刻觉得这个平台'不一样'。他们愿意在细节上如此用心，让我相信他们在更大的事情上也会 靠谱。"这种始于感官信任的体验，成为了用户深入了解平台模式的第一块敲门砖。 ONECA商城此举，打破了传统电商"消费-奖励"的单向逻辑，开创了"价值前置"的会员关系新模式。平 台先行交付价值，让用户零风险、高感知地体验平台标准，为后续更深入的"注册费 ...

来源：子弹财经 上个月，大二学生小林用自己兼职赚的钱买了手机、平板、笔记本"三件套"。她是趁着"双十一"入手的，只不过，不是在某东、某猫上买的，而是在转转 上买的二手。她说，比新的省了四千多块钱，感觉很值。 让她下定决心的是转转承诺的"官方验"。 "自己现在没有收入，买二手很划算，而且有平台提供的质检担保、七天无理由退货等服务，买起来也很放心。"像小林这样的年轻人，正在创造由二手商 品引领的新消费。 今年12月2日，转转迎来十周年。十年间，这家公司做了许多事，但在黄炜看来，都是围绕信任这一件事。一件事，做十年，究竟给这家公司和行业带来 何种改变？ 1 无信任 不生意 信任之于商业，如同健康之于人，没有前面的1，后面再多的0都没用。尤其是二手行业。 二手行业是典型的柠檬市场。这是经济学家乔治·阿克尔罗夫提出的理论，核心是因质量不确定，买方仅愿支付平均价格，进而导致高质量商品退出市 场，形成劣质品主导的市场低效。他举例二手车市场，论证卖方隐藏质量信息，导致买方压价，从而引发市场萎缩。 破解柠檬市场的困境的关键在于解决信任，实现质量的确定性。具体到二手行业，商品折旧程度，是否有功能缺陷，如何精准描述等等，都涉及到质 ...

人均消费30-40元的湘菜下饭菜馆走红，紧抓消费者"不想自己做饭"的需求。 人均30+实现湘菜自由！ 今年，一批人均30-40元的湘菜馆势头正猛。它们不拼装修、不做网红，而是用30+的价格，满足消费者想要"吃饱、吃好、吃得放心"的需求，在区域市场 收获了热度与口碑。 今年，大碗先生又在江西萍乡、宜春开店。据红餐大数据，大碗先生今年新增了30+门店，目前全国门店突破190家。 大碗先生创始人谢自辉透露，不少门店单月收入能做到60万元。 △图片来源：大碗先生官方小红书账号 老品牌大碗先生出省拓店的同时，红餐网注意到，一批同样主打"平价、现炒、下饭"的新品牌也在不断涌现。 比如，2023年底成立的蔡下饭，在衡阳开出了5家门店，均占据大众点评区域美食热门榜第一。 在蔡下饭门店，便宜的素菜如清炒豆芽、冬瓜等9元/份，贵一些的菜品小炒黄牛吊龙和辣卤牛腱是55元/份，人均消费40元左右。 典型如大碗先生，今年在湖南、湖北、江西等地新增30+门店，目前门店数190+；与此同时，还涌现出了一批"新秀"——诸如长沙的苗小哥下饭菜、株洲 的陈兰湘醴陵小炒、衡阳蔡下饭、张家界灶灶小钵菜等，目前也开出了3-10家店，并开始连锁化扩张。 ...

Core Insights - The announcement of shutting down the C2C marketplace by Zhuanzhuan has stirred significant reactions in the second-hand industry, marking a strategic shift towards a focus on the C2B2C model [1][7] - Zhuanzhuan has undergone three major transformations over the past decade, evolving from an e-commerce platform to a circular economy enterprise, and now positioning itself as a new consumption company within the circular economy [1][22] - The decision to close the C2C marketplace is seen as a necessary step to enhance focus on core business areas, particularly the "official verification" model, which has become a key differentiator in the market [5][20] Group 1: Strategic Shift - The farewell to the C2C business was not impulsive but rather a culmination of a five-year process, with a clear business division established in late 2019 [2][4] - The core resources of Zhuanzhuan have increasingly shifted towards the "official verification" model, with minimal staff dedicated to the C2C business by the end [4][5] - The decision to close the C2C marketplace aligns with industry trends, as the growth rate of the C2B2C market has surpassed that of C2C, indicating a consumer preference for more secure second-hand transactions [5][8] Group 2: Operational Challenges and Innovations - Zhuanzhuan faced a survival crisis in 2019, prompting a shift from a light model to a heavier, more industrialized approach to ensure sustainable revenue [8][12] - The establishment of quality inspection centers and the introduction of on-site recovery services have been pivotal in transitioning away from a traditional internet platform model [9][10] - The merger with Zhaoliangji in 2020 provided new insights and strategies, leading to significant growth in online orders and the expansion of on-site recovery services [11][12] Group 3: Market Expansion and Consumer Trust - Zhuanzhuan has successfully expanded its offerings from 3C products to luxury second-hand goods, creating a new consumption logic centered around verified quality [13][18] - The integration with Hongbulin has further enhanced Zhuanzhuan's market presence, allowing for a more efficient product flow across multiple platforms [15][17] - The company maintains a focus on high-value brands and categories that require verification, ensuring that resources are concentrated on products that align with its core business principles [19][20] Group 4: Future Outlook - Zhuanzhuan has established a unique business model and scale effect, with over 1,000 offline stores and extensive coverage of on-site recovery services [22][25] - Continuous investment in technology and user experience improvements is essential for building trust in the second-hand market, which remains a challenging sector globally [25] - The next decade for Zhuanzhuan will focus on maintaining clarity in its strategic focus and delivering unique social value, reinforcing its position in the "trust economy" of second-hand goods [25][22]

Core Viewpoint - The article emphasizes the importance of "user trust" as a central theme for the company over the past decade and as a key factor for its future growth [2][4]. Group 1: Strategic Transition - In September, the company announced the closure of its C2C marketplace, a significant move given that this model was foundational to its business [3][6]. - The CEO highlighted that this decision, while seemingly self-sabotaging, is a necessary strategic focus, marking a shift from C2C to a C2B2C model [3][4]. - The company has undergone three major identity transformations: entering the second-hand market as an e-commerce platform in 2015, transitioning to a circular economy enterprise by the end of 2022, and now fully embracing the "official verification" model [3][4]. Group 2: User Trust and Market Position - The company has built a reputation as a "heavy industry company" by establishing barriers through quality inspections, on-site recycling, and physical stores [4][19]. - Over the past decade, the company has created a new supply that has increased consumer demand for second-hand goods, particularly among those who were previously hesitant to purchase them [4][34]. - The CEO acknowledged that the C2C experience was inferior to competitors like Xianyu, leading to a fundamental conflict with the company's focus on trust [11][13]. Group 3: Operational Changes and Innovations - The company has shifted its resources away from C2C operations, with the majority of its team now focused on the "official verification" process [9][19]. - The establishment of quality inspection centers and the introduction of on-site recycling services have significantly improved user satisfaction, as evidenced by a rise in NPS scores [20][23]. - The company has successfully integrated its online and offline operations, enhancing efficiency and customer experience [29][32]. Group 4: Future Directions - The company aims to expand its offerings beyond 3C products to include luxury second-hand items, reflecting a shift in consumer demographics and preferences [27][32]. - The integration with Hongbulin has been strategically planned to avoid past mistakes, focusing on building a strong brand identity and enhancing operational efficiency [29][30]. - The company continues to invest in technology and service improvements to enhance user experience and maintain its competitive edge in the second-hand market [42][43].

Group 1: AI and Technology Transformation - AI is evolving from a tool for process optimization to a core productivity driver that reshapes industry logic, moving towards a symbiotic relationship with humans [3][4][5] - The emergence of embodied intelligence signifies a paradigm shift where robots can autonomously learn and operate in diverse environments, integrating AI's value into real-world applications [4][5] - The concept of "Agentic AI" is introduced, where AI transitions from a passive tool to an active collaborator, enhancing decision-making and operational efficiency [11] Group 2: Consumer Behavior and Market Dynamics - The consumer market is undergoing a profound value reconstruction, with consumers balancing rational price-performance assessments and emotional connections to brands [25][27] - Companies are shifting from a focus on mass appeal to creating unique value for specific consumer segments, as seen in the "胖东来模式" and the rise of domestic brands [26][27] - The importance of quality and cultural narratives in consumer choices is emphasized, indicating a trend towards brands that resonate with cultural identity and emotional experiences [25][27][42] Group 3: Innovation and Business Strategy - The focus of innovation is shifting from merely adding features to creating tangible value, with a growing emphasis on effective innovation that simplifies choices for consumers [52] - Companies are encouraged to adopt a long-term perspective, prioritizing sustainable growth and trust-building over short-term gains [39][44] - The integration of AI into business operations is seen as a critical factor for driving efficiency and enhancing customer experiences, marking a transition from traditional practices to data-driven strategies [40][41] Group 4: Health and Biotechnology - The intersection of AI and biology is leading to personalized health solutions, moving towards a model that decodes individual health needs rather than offering generic solutions [33][34] - The concept of "biological intelligence" emerges, highlighting the potential of AI to enhance our understanding of complex biological systems and improve healthcare outcomes [34][37] Group 5: Globalization and Collaboration - The globalization of AI is evolving from a one-way technology transfer to a two-way empowerment ecosystem, fostering collaboration across borders [16] - The narrative of global brands is shifting from competition to co-creation, emphasizing the importance of trust and shared values in building sustainable business relationships [38][39]