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十年辐射3亿人:一家互联网财险公司的试验
Hua Er Jie Jian Wen· 2025-11-19 08:02
Core Insights - The Chinese insurance industry has undergone a significant transformation from "extensive expansion" to "meticulous cultivation" over the past decade, with technology being a key variable reshaping the industry landscape [1] - On November 18, 2023, Taikang Online celebrated its 10th anniversary, reflecting the digital transformation journey of the entire industry [1] - By 2024, Taikang Online's revenue reached 11.884 billion, a year-on-year increase of 24.38%, outpacing the overall industry growth [1] Financial Performance - In 2020, Taikang Online reported revenue of 6.759 billion and a net profit of -0.625 billion, while in 2021, revenue increased to 7.059 billion with a net profit of 0.047 billion [2] - The company has achieved positive net profit for four consecutive years, demonstrating sustainable profitability [1] Strategic Direction - In 2023, Taikang Online shifted its strategy from "insuring healthy people" to "insuring people's health," aiming to expand insurance coverage to the entire population and the full health management process [2] - The company has developed a layered protection system, including the "Micro Insurance·Million Medical Insurance," which has undergone 16 iterations, and high-end medical insurance services for premium needs [2] Technological Integration - Taikang Online has achieved over 97% automation in health insurance claims through technology, and has introduced an AI digital assistant, "Smart Xiaoru," to provide comprehensive health management services [2][3] Market Expansion - The company has extended insurance coverage to digital economy segments, launching products like "Rider Insurance" for delivery workers, serving over 4.4 million individuals, and the "Tai Le Bao" series for nearly 300,000 small and micro enterprises [3] - Taikang Online aims for a future vision of "good business, good finance, good service, and good investment" as it navigates the deepening digital transformation in the insurance industry [3]