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高成长企业|厨中鲜:工业园区“未来食堂”的试验者
2 1 Shi Ji Jing Ji Bao Dao· 2025-05-16 02:00
Core Insights - The article highlights the transformation of the traditional group meal industry in China, exemplified by the case of Chuzhongxian, which is leveraging digitalization and smart technology to redefine meal services and improve operational efficiency [3][4][10]. Company Overview - Chuzhongxian, a leading agricultural enterprise in Guangdong, focuses on group meals and is projected to achieve over 300 million yuan in revenue in 2024 [1]. - The company has initiated a digital transformation by developing a smart restaurant system and a "three-person store" model, which has led to a 30% increase in annual revenue [3][4]. Industry Trends - The group meal market in China has grown from 15 trillion yuan in 2019 to 21 trillion yuan in 2023, with its market share increasing from 32.1% to 40.5% [4]. - The industry is moving towards digitalization, with over 60% of group meal enterprises adopting central kitchen models and 80% implementing smart ordering and delivery systems by 2024 [8][9]. Digital Transformation - Chuzhongxian has invested over 4 million yuan in standardizing its supply chain, which has helped the company stand out and secure more quality orders [4]. - The company is developing an AI model focused on procurement management to enhance price transparency and optimize supply chain solutions [8][11]. Operational Efficiency - The "three-person store" model allows for significant cost savings, reducing labor costs by 40% compared to traditional restaurants, while maintaining high operational efficiency [12]. - The smart restaurant system integrates various management functions, improving service efficiency and customer engagement [5][10]. Market Positioning - Chuzhongxian aims to expand its market share by offering standardized solutions to small and medium-sized group meal enterprises, thereby enhancing industry concentration [7][9]. - The company is exploring new service scenarios, including community elderly meals and hospital nutrition meals, to diversify its offerings and increase profitability [11][12].