中国消费需求重塑全球品牌战略 中新网北京2月9日电 米兰冬奥会正进行得如火如荼，中国体育力量再次在世界舞台绽放光彩。赛场之 外，中国冰雪产业自北京冬奥会后迎来蓬勃发展，改变全球冰雪经济版图。 专家表示，中国在未来将不只扮演"全球最大冰雪消费市场"的角色，更会凭借在智能科技、模式创新等 领域的后发优势，持续向全球冰雪产业链高附加值环节攀升，彰显产业发展的强劲动能。 王裕雄认为，本土企业若想实现向冰雪产业链更高附加值环节攀升，关键在于同步提升研发创新能力、 市场营销能力和品牌塑造能力，其中，在研发环节积极拥抱以人工智能为代表的新兴数字技术，是实现 突围升级的重要路径。 目前，已有不少本土企业率先踏上这条创新之路，持续探索技术突破与产品升级。据媒体报道，中国企 业生产的碳纤维丝锂电池电加热滑雪手套已迭代至第五代，具备精准控温、可触屏操作等优势，产品远 销全球60多个国家和地区，获得国际市场认可。在今年哈尔滨"冰博会"上，中国本土企业带来的智能冰 雕机器人、工业级无人除雪机等创新装备集中亮相，凭借高效、精准、智能的核心优势，赢得参会人员 的广泛好评。 这些创新实践，不仅有效提升了冰雪装备的使用效率与产品精度，更逐步重 ...

Core Insights - The 2026 Harbin International Ice and Snow Economic Expo opened, showcasing Harbin's development in the ice and snow industry, which impressed Canadian officials [1][5]. Group 1: Event Overview - The expo is themed "Ice Chain World, Snow Dance Future - New Momentum, New Link, New Ecology" and covers over 20,000 square meters, attracting nearly 300 renowned enterprises from countries including China, Switzerland, Canada, France, and Belgium [1][3]. - The event features one central exhibition area and six thematic areas, encompassing the entire ice and snow industry chain, including sports, culture, equipment, tourism, services, cooperation, and education [3][5]. Group 2: Exhibitors and Innovations - Leading companies such as Bombardier and Xugong showcased cutting-edge products, including smart ice sculpture robots and industrial-grade snow removal machines, highlighting the integration of technology and green concepts in the ice and snow industry [3][5]. Group 3: Institutional Developments and Collaborations - Eight ice and snow economic-related institutions were inaugurated, and seven key projects were signed, focusing on areas like equipment manufacturing, tourism development, and financial credit, which will support the upgrade of the entire ice and snow industry chain [5][6]. - The establishment of institutions like the Heilongjiang Provincial Ice and Snow Travel Science and Cold Industry Development Key Laboratory aims to enhance the integration of government, industry, academia, research, and application [5]. Group 4: International Cooperation - The city of Rovaniemi, Finland, as the guest city, showcased its rich experience in ice and snow culture, tourism, and sports, emphasizing the collaboration between Rovaniemi and Harbin [5][6]. - The expo serves as a significant bridge for global ice and snow industry resource integration, helping Harbin expand its international outreach and leverage its cold resources for economic benefits [7].