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【独家专访】从“冷藏”到“智造”:金城制冷如何读懂烘焙人的真需求?
东京烘焙职业人· 2025-08-23 08:32
Core Viewpoint - The article emphasizes the evolution of Jincheng Refrigeration from a mere manufacturer to a creator and now to an intelligent manufacturer, highlighting its adaptability to the changing needs of the baking industry and its role in enhancing brand image and operational efficiency [1][11][41]. Group 1: Company Evolution - Jincheng Refrigeration was founded in Taiwan in 1975, initially focusing on installation and repair of refrigeration units before shifting its focus to the mainland market [3]. - The company recognized the need to innovate beyond manufacturing and increased its R&D investment to create unique and aesthetically pleasing products [5]. - Jincheng has transitioned into the intelligent manufacturing phase by incorporating IoT and big data technologies for remote monitoring and smart control of equipment [10]. Group 2: Market Adaptation - The company has shown sensitivity to the changing demands of the baking market, understanding that refrigeration units are now integral to brand expression and operational efficiency [11][12]. - Modern refrigeration units must not only maintain temperature but also control humidity, align with brand aesthetics, and optimize customer flow [14]. - Jincheng customizes equipment for major brands like Starbucks and Häagen-Dazs, considering various operational needs and design elements to maximize value [16][19]. Group 3: Customer-Centric Solutions - Jincheng aims to cater to both large central kitchens and small shops, offering solutions that balance high-end features with cost-effectiveness [21][26]. - The company provides a modular approach to equipment, allowing clients to customize their setups according to specific needs and budgets [27]. - Jincheng ensures robust after-sales support, including 24/7 service and training for equipment maintenance and operation [31]. Group 4: Brand Integration - The importance of refrigeration units as part of brand identity is increasingly recognized, with brands seeking customized solutions that reflect their visual identity [34][36]. - Jincheng has developed comprehensive customization capabilities, producing components that align with brand aesthetics, ensuring that equipment integrates seamlessly into the store environment [36][39]. - The company positions itself as a partner in creating ideal store environments, emphasizing the emotional connection and understanding of customer needs [37][41].