Core Insights - The State Council has officially issued the "Opinions on Deepening the Implementation of 'Artificial Intelligence +'" which outlines six key actions for accelerating the intelligent upgrade across various sectors of the economy and society [3][4] - The document emphasizes the integration of AI in enhancing consumer quality, improving public welfare, and boosting governance capabilities, aligning closely with the needs of the cultural and tourism industry [3][4] Policy Analysis: Four Key Areas Anchoring Intelligent Development in Cultural and Tourism - **Artificial Intelligence + Consumer Quality**: Focuses on upgrading the hardware foundation for cultural and tourism services, addressing the pain points of insufficient hardware support [4] - **Artificial Intelligence + Public Welfare**: Aims to activate the cultural and wellness core of the tourism sector through content innovation and inclusive services [6] - **Artificial Intelligence + Governance Capability**: Promotes urban-rural balance in tourism development by enhancing urban tourism facilities and extending AI services to rural areas [9] - **Basic Support Capabilities**: Seeks to improve the ecological support system for AI applications in tourism, lowering application barriers and standardizing development environments [10] Practical Implementation: Five Core Scenarios for "Artificial Intelligence + Cultural and Tourism" - **Smart Service Matrix in Scenic Areas**: Establishes AI-driven full-process services in scenic spots, integrating facial recognition and health monitoring [12] - **Digital Experience in Cultural Tourism**: Creates immersive experiences in heritage sites using VR and AI to enhance cultural learning [13] - **Intelligent Wellness Travel Solutions**: Offers customized services in wellness destinations, matching health needs with local offerings [15] - **Smart Upgrades in Rural Tourism**: Implements inclusive services in rural areas, utilizing AI for health assessments and cultural demonstrations [16] - **Integration of Sports and Wellness**: Develops scientific exercise scenarios in outdoor settings, promoting health and wellness through AI [18] Value Significance: Restructuring Service Logic and Development Patterns in Cultural and Tourism Industry - **Service Logic**: Transitions from standardized to personalized services, aligning with the goal of enhancing life service quality [19] - **Business Structure**: Moves from singular to integrated business models, fostering new business opportunities across cultural, sports, and wellness sectors [20] - **Spatial Layout**: Shifts from urban-centric to inclusive urban-rural development, ensuring equal access to intelligent services for rural tourists [21]