Core Insights - The 2025 Real Estate Brokerage Annual Conference was held in Beijing, focusing on the development of the real estate brokerage industry under new circumstances and requirements [1] - 58 Group and Anjuke's CTO, Xing Hongyu, emphasized the importance of AI technology in reconstructing the value chain of real estate services [1] Industry Challenges - The real estate brokerage industry faces long transaction decision cycles and complex industry chains, requiring high capabilities from brokers [3] - High turnover rates among brokers and the difficulty for young newcomers to enter the industry lead to varying service quality and overall low efficiency [3] AI Integration - 58 Group and Anjuke are leveraging platform technology and traffic advantages to upgrade their SaaS operating system, achieving full-scenario AI integration for the brokerage industry [3] - An AI assistant named "Smart Xiao An" has been developed to enhance service efficiency for brokers [3] Operational Efficiency - AI technology is utilized to automate tasks such as property maintenance, customer follow-up, and post-transaction services, significantly improving efficiency [4] - The AI system can recognize communication recordings, update property statuses, and summarize follow-up logs, achieving over 75 times efficiency compared to manual processes [4] Customer Engagement - The intelligent micro-chat feature provides 24/7 online service, enhancing customer retention and conversion rates through AI-assisted communication [4] - AI can intelligently identify customer needs and provide precise follow-up suggestions to facilitate quicker transactions [4] Innovative Applications - AI-generated property presentation videos enhance the customer viewing experience by providing professional and intuitive showcases of property advantages [5] - The volume of online property presentation videos on 58 Group and Anjuke's platform has reached millions, serving as a powerful tool for brokers [5] Post-Transaction Services - A standardized post-transaction service system powered by AI offers intelligent Q&A and progress reminders, ensuring all parties are synchronized during the transaction process [5] - This system enhances customer satisfaction and improves the industry's reputation [5] Future Directions - 58 Group and Anjuke aim to empower brokers throughout their operational processes with AI, transitioning the industry from experience-based to data-driven approaches [6] - The companies are committed to providing smarter decision-making tools for users, enhancing housing matching efficiency and promoting a more intelligent and efficient real estate brokerage industry [6]