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研判2025!中国智能油烟机行业相关政策、产业链、零售额、重点品牌及未来展望:“国补”政策推动智能家电加速普及,上半年智能油烟机零售额超75亿元[图]
Chan Ye Xin Xi Wang· 2025-08-29 01:42
Core Insights - The kitchen appliance industry is undergoing a significant transformation from basic functionality to health and comfort-oriented products, with smart range hoods emerging as a key product due to their superior smoke purification capabilities and intelligent features [1][10] - The market for smart range hoods experienced a brief downturn in 2020 due to the pandemic but rebounded quickly in 2021, with retail sales reaching 11.988 billion yuan, a year-on-year increase of 7.2% [1][10] - By 2024, driven by government policies like "old-for-new" initiatives, the industry is expected to see explosive growth, with retail volume reaching 8.7486 million units, a year-on-year increase of 16.03%, and retail sales reaching 15.204 billion yuan, a year-on-year increase of 20.67% [1][10] - The smart range hood market is projected to maintain steady growth, with retail volume in the first half of 2025 estimated at approximately 4.311 million units, a year-on-year increase of 10.3%, and retail sales around 751.5 million yuan, a year-on-year increase of 11.8% [1][10] Industry Overview - Smart range hoods, also known as intelligent range hoods, utilize modern industrial automation, internet, and multimedia technologies to automatically sense environmental conditions and user commands, integrating into the smart home ecosystem [4][6] - The smart home appliance market in China is projected to grow from 349.2 billion yuan in 2018 to 756 billion yuan in 2024, with smart range hoods being a significant component of this growth [6] Policy Support - The Chinese government has implemented various policies to promote the smart home appliance industry, including subsidies for consumers purchasing energy-efficient appliances, which includes smart range hoods [7] Industry Chain - The upstream of the smart range hood industry includes raw materials and components such as stainless steel, cold-rolled plates, and hardware, with a relatively low dependency on any single material [8][9] - The midstream involves the manufacturing of smart range hoods, while the downstream consists of sales channels including specialty stores, appliance chains, department stores, and online platforms [8] Market Dynamics - The competitive landscape of the smart range hood market is evolving, with high-end markets dominated by specialized kitchen appliance brands, while mid-range markets see competition between specialized and comprehensive appliance brands [11] - Key players in the smart range hood industry include Boss Electric, Fotile, Xiaomi, Midea, and others, with Boss Electric reporting a revenue of 5.455 billion yuan for its range hoods in 2024, a year-on-year increase of 2.5% [12] Development Trends - The smart range hood industry is moving towards deeper intelligence, integrating AI, IoT, and big data technologies to enhance user experience and energy efficiency [13][14] - Integration with other kitchen appliances and space optimization is becoming a key focus, with designs that save space while enhancing aesthetics [14] - Environmental considerations are driving improvements in noise reduction, filtration efficiency, and the use of recyclable materials in manufacturing [15] - Health-oriented features are being integrated into new products, including UV sterilization and real-time air quality monitoring, positioning smart range hoods as health guardians in the kitchen [16]