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第七届双品网购节(深圳)专场活动收官 15天实现零售额696.3亿元
Shen Zhen Shang Bao· 2025-05-17 01:12
Group 1 - The seventh Double Product Online Shopping Festival in Shenzhen achieved an online retail sales of 69.63 billion yuan, a year-on-year increase of 14.5% during the event period from April 28 to May 12, 2025 [1] - The festival focused on five main themes, including quality e-commerce, foreign trade products, innovative scenarios, global sourcing, and digital commerce, featuring over 20 leading companies and e-commerce platforms [1] - Various promotional strategies such as government subsidies, platform discounts, and brand concessions were implemented to stimulate consumer spending [1] Group 2 - Home appliance consumption saw a significant increase, with Gree's "Old for New" campaign leading to over 5,000 core model sales, and JD's green initiative boosting 3C appliance sales by 50% year-on-year [1] - Foreign trade products linked to global markets experienced growth, with sales of staple food products increasing by over 10% and self-owned brand sales rising by over 40% [1] - Innovative scenarios reshaped the consumer ecosystem, with smart home product sales increasing by 80% and foot traffic in shopping malls rising by 35% due to interactive AI shows [2] Group 3 - The "Digital Commerce Promotes Industry" initiative supported industrial transformation, with sales of digital accessories and smart hardware increasing by 40% through live-streaming training [2] - Special live-streaming events promoted local agricultural products, achieving over 100,000 online orders and contributing to rural revitalization [2]