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第七届双品网购节(深圳)专场活动收官 15天实现零售额696.3亿元
Shen Zhen Shang Bao· 2025-05-17 01:12
Group 1 - The seventh Double Product Online Shopping Festival in Shenzhen achieved an online retail sales of 69.63 billion yuan, a year-on-year increase of 14.5% during the event period from April 28 to May 12, 2025 [1] - The festival focused on five main themes, including quality e-commerce, foreign trade products, innovative scenarios, global sourcing, and digital commerce, featuring over 20 leading companies and e-commerce platforms [1] - Various promotional strategies such as government subsidies, platform discounts, and brand concessions were implemented to stimulate consumer spending [1] Group 2 - Home appliance consumption saw a significant increase, with Gree's "Old for New" campaign leading to over 5,000 core model sales, and JD's green initiative boosting 3C appliance sales by 50% year-on-year [1] - Foreign trade products linked to global markets experienced growth, with sales of staple food products increasing by over 10% and self-owned brand sales rising by over 40% [1] - Innovative scenarios reshaped the consumer ecosystem, with smart home product sales increasing by 80% and foot traffic in shopping malls rising by 35% due to interactive AI shows [2] Group 3 - The "Digital Commerce Promotes Industry" initiative supported industrial transformation, with sales of digital accessories and smart hardware increasing by 40% through live-streaming training [2] - Special live-streaming events promoted local agricultural products, achieving over 100,000 online orders and contributing to rural revitalization [2]
品牌品质 惠享生活甘肃省“第七届双品网购节”助力消费品质提升
Sou Hu Cai Jing· 2025-05-16 08:35
Group 1 - The core initiative is the "7th Double Product Online Shopping Festival" organized by Gansu Province from April 28 to May 12, 2025, aimed at boosting consumption and enhancing economic vitality, achieving an online retail sales of 3.5 billion yuan, a 10.1% increase compared to the same period last year [1] Group 2 - The festival focuses on promoting the "Gansu Flavor" brand, enhancing brand influence, and driving quality consumption through various e-commerce platforms like Douyin, JD.com, and Taotian, with promotional activities to expand sales [4] - The event integrates with the 4th Provincial Live E-commerce Competition to promote sales through immersive live streaming in agricultural areas and tourist attractions, enhancing the sales of local specialty products [4] Group 3 - E-commerce activities are organized to support farmers, leveraging local e-commerce parks and live streaming centers to facilitate efficient production and sales connections, showcasing local specialties like traditional Chinese medicine and wide noodles [5] Group 4 - The initiative encourages cross-border enterprises to enter domestic e-commerce platforms, with a target sales of 12 million yuan for foreign trade products like walnuts and apples through platforms such as Douyin and Kuaishou [6] - Various cities are conducting themed activities to stimulate the market, utilizing government subsidies and enterprise discounts to attract consumers, with events focused on automotive and home appliance promotions [6]