Core Viewpoint - Xinyi Rural Commercial Bank is enhancing service efficiency and creating unique advantages in rural revitalization and cultural tourism finance through a dual approach of "technology empowerment + specialized finance" [1] Group 1: Operational Transformation - The bank has fully launched a smart operation platform, transitioning various operational tasks online, including inventory checks, cash voucher applications, personnel management, and electronic registration [3] - The trial promotion of smart PAD functionality in 28 branches has led to 7,831 authorized transactions in the first quarter, effectively streamlining counter services [3] Group 2: Digital Transformation - The bank has improved its distributed retail platform, processing 93% of personal loans through this system, and has optimized online office mini-programs to enhance user experience [5] - A digital marketing platform has been integrated with the retail platform, allowing for precise data collection and effective business reporting [5] Group 3: Customer Operations - The bank is implementing a tiered management strategy for retail customers, enhancing engagement through targeted marketing activities and promotions [6][7] - Collaborative efforts with local tourism companies to promote cultural tourism credit card products and community welfare activities are being emphasized to improve service quality [7] Group 4: Future Directions - The bank aims to strengthen risk control capabilities and deepen ecological scene integration to adapt to the continuous evolution of financial technology and customer needs [7]