Group 1 - The "2025 10th China Shandong (Qingdao) International Health and Wellness Industry Expo and Silver Consumption Festival" will be held from July 10 to 12 in Qingdao, featuring three main theme pavilions and 19 exhibition areas, attracting over 700 domestic and international enterprises, marking the largest scale in history [1] - The expo focuses on the core theme of "Health + Wellness," showcasing various sectors including international brands, AI technology for elderly care, and financial services for the elderly, presenting a comprehensive view of the industry ecosystem [1][2] - Qingdao is implementing a home renovation project for the elderly, providing subsidies of 30% of the product price, up to 15,000 yuan per person, to support home modifications for residents aged 60 and above [2] Group 2 - The expo will feature a "China Health Bay" exhibition area, emphasizing the development concept of "all-age health and wellness," and will include displays related to rehabilitation universities, robots, and wearable products [2] - A travel and wellness exhibition area will present diverse travel and wellness projects, showcasing local and national institutions that offer unique experiences in seaside resorts and rural landscapes [2] - An exhibition area themed "Sweet Economy" will focus on wedding-related services for elderly couples, providing a one-stop service for wedding celebrations and unique romantic experiences [3] - The expo will also include an AI + Technology for Elderly Care exhibition area, featuring companies that demonstrate the application of AI technologies in enhancing the quality of life for the elderly [3] - By the end of 2024, the population aged 60 and above in Qingdao is projected to reach 24.3%, indicating a significant aging trend [3]

Core Viewpoint - Xinyi Rural Commercial Bank is enhancing service efficiency and creating unique advantages in rural revitalization and cultural tourism finance through a dual approach of "technology empowerment + specialized finance" [1] Group 1: Operational Transformation - The bank has fully launched a smart operation platform, transitioning various operational tasks online, including inventory checks, cash voucher applications, personnel management, and electronic registration [3] - The trial promotion of smart PAD functionality in 28 branches has led to 7,831 authorized transactions in the first quarter, effectively streamlining counter services [3] Group 2: Digital Transformation - The bank has improved its distributed retail platform, processing 93% of personal loans through this system, and has optimized online office mini-programs to enhance user experience [5] - A digital marketing platform has been integrated with the retail platform, allowing for precise data collection and effective business reporting [5] Group 3: Customer Operations - The bank is implementing a tiered management strategy for retail customers, enhancing engagement through targeted marketing activities and promotions [6][7] - Collaborative efforts with local tourism companies to promote cultural tourism credit card products and community welfare activities are being emphasized to improve service quality [7] Group 4: Future Directions - The bank aims to strengthen risk control capabilities and deepen ecological scene integration to adapt to the continuous evolution of financial technology and customer needs [7]