Core Insights - The establishment of the "Zhichainbao Ecological Alliance" by Rishun Supply Chain and 11 leading logistics carriers aims to provide efficient domestic and international logistics services for both enterprises and individual users, enhancing cost-effectiveness and delivery experience [1][2] - The platform leverages Rishun's AI capabilities and the global network of logistics companies to create a one-stop, customizable, and intelligently optimized supply chain solution, attracting major domestic express companies [1][2] - The platform's unique feature, direct dispatch from the factory, significantly reduces delivery time from 10 days to 1-3 days and lowers costs by 15% [1] Logistics Cost Reduction - The AI sourcing function of Zhichainbao allows users to submit logistics needs, which the platform matches with optimal solutions based on storage, capacity, and pricing, resulting in an average cost reduction of over 10 yuan per order and an 80% time saving in decision-making [2] - The overseas market is a key focus for the Zhichainbao Ecological Alliance, with Haier Smart Home's overseas revenue reaching 143.8 billion yuan in 2024, accounting for 52% of total revenue, indicating strong growth potential [2] Industry Perspective - The CEO of Rishun Supply Chain emphasized that the alliance marks a significant milestone in the development of Zhichainbao, aiming to provide superior and efficient service experiences through collaboration [2] - Industry experts suggest that logistics is a foundational infrastructure for the modern economy, and future competitiveness will depend on comprehensive solution capabilities rather than just cost [2]

Core Viewpoint - The report highlights the company's performance in the context of the global advertising market's growth, the transition to AI-driven search paradigms, and the evolving landscape of digital marketing and data technology sectors. Group 1: Global Advertising Market - The global advertising market is expected to grow by 7.3% in 2024, reaching $1.09 trillion, with digital advertising spending increasing by 10.3% to $790.3 billion, accounting for 72.7% of total ad spending [2] - The U.S. digital advertising market is projected to grow by 15.1% in 2024, with the average cost per consumer reaching $1,129, significantly higher than the global average of $161 [2] Group 2: Industry Development Stages - The overseas internet media industry is undergoing a transformation towards AI-driven search engines, which prioritize user experience and content accuracy over traditional advertising methods [4] - The Chinese digital marketing industry is expected to grow by 13.56% in 2024, reaching a market size of 650.9 billion yuan, despite facing challenges from insufficient domestic demand [5][6] Group 3: Company Overview - The company focuses on internet media and digital marketing, leveraging its expertise in AI, big data, and blockchain technologies to enhance its service offerings [9] - The company's main business segments include internet media, digital marketing, data technology, self-owned brands, blockchain, and metaverse initiatives [9][16] Group 4: Digital Marketing Business - The company has expanded its role as a platinum service provider for Huawei's advertising platform, increasing its service scope across various industries [11] - The company is actively exploring overseas advertising opportunities, providing cross-border advertising services for domestic clients [11] Group 5: Data Technology Business - The company's data technology segment focuses on risk assessment and decision-making solutions for financial institutions, utilizing proprietary machine learning algorithms [13][14] - The company has established partnerships with several banks and financial institutions, enhancing its market presence in the financial technology sector [14][15] Group 6: Blockchain and Metaverse Initiatives - The company is developing blockchain solutions for supply chain finance and has established connections with major banks for system integration [18] - The company is also creating a metaverse art community, integrating AI technology to enhance user interaction and experience [19]