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00后旅游九成依赖社交平台,高性价比与“窝囊旅行”受青睐
第一财经· 2025-08-09 15:04
Core Insights - The article highlights the changing travel habits of the post-00s generation, emphasizing their reliance on social media platforms for travel information and their focus on cost-effectiveness and emotional value in travel experiences [2][6][15]. Group 1: Travel Preferences and Influences - 90.3% of post-00s rely on social media platforms like Xiaohongshu and Douyin for travel information, significantly surpassing traditional travel platforms [6]. - 51% of respondents prefer traveling with friends or classmates, while only 8% travel alone [4]. - The most preferred travel experiences include exploring natural scenery (75.37%) and enjoying local cuisine (68.66%) [8]. Group 2: Cost Considerations - 50.75% of respondents indicated a budget of under 3000 yuan for their summer travel [10]. - 77.61% prioritize cost-effectiveness when choosing travel destinations and methods, with 57% also valuing safety and unique experiences [12]. - The average travel expenditure for post-00s has increased by 6% compared to last year, with a focus on high-value experiences rather than just low-cost options [13]. Group 3: Emotional Value in Travel - 42.54% of respondents travel to relax and escape daily pressures, seeking positive emotional experiences [19]. - The concept of "窝囊旅行" (low-risk high-stimulation travel) is gaining popularity, allowing young travelers to experience thrilling activities in a safer manner [20]. - The younger generation places a higher emphasis on emotional value and interactive experiences, leading to a demand for customized and engaging travel products [20].