Core Insights - The article highlights the changing travel habits of the post-00s generation, emphasizing their reliance on social media platforms for travel information and their focus on cost-effectiveness and emotional value in travel experiences [2][6][15]. Group 1: Travel Preferences and Influences - 90.3% of post-00s rely on social media platforms like Xiaohongshu and Douyin for travel information, significantly surpassing traditional travel platforms [6]. - 51% of respondents prefer traveling with friends or classmates, while only 8% travel alone [4]. - The most preferred travel experiences include exploring natural scenery (75.37%) and enjoying local cuisine (68.66%) [8]. Group 2: Cost Considerations - 50.75% of respondents indicated a budget of under 3000 yuan for their summer travel [10]. - 77.61% prioritize cost-effectiveness when choosing travel destinations and methods, with 57% also valuing safety and unique experiences [12]. - The average travel expenditure for post-00s has increased by 6% compared to last year, with a focus on high-value experiences rather than just low-cost options [13]. Group 3: Emotional Value in Travel - 42.54% of respondents travel to relax and escape daily pressures, seeking positive emotional experiences [19]. - The concept of "窝囊旅行" (low-risk high-stimulation travel) is gaining popularity, allowing young travelers to experience thrilling activities in a safer manner [20]. - The younger generation places a higher emphasis on emotional value and interactive experiences, leading to a demand for customized and engaging travel products [20].

Core Insights - The summer travel peak from July to August sees the post-2000 generation (00s) as a significant consumer force, with many either on summer break or newly entering the workforce [1] Group 1: Travel Preferences and Influences - A survey revealed that 90.3% of respondents from the 00s rely on social media platforms like Xiaohongshu and Douyin for travel information, with 77.61% prioritizing cost-effectiveness [4][9] - The travel habits of the 00s differ significantly from previous generations, with only 36.57% using traditional travel platforms like Ctrip for information [9] - Among the respondents, 51% prefer traveling with friends or classmates, while 8% travel alone, and 13% travel with family [7] Group 2: Spending Habits and Value Perception - 50.75% of the 00s are willing to spend under 3000 yuan per trip, emphasizing high cost-performance [13][14] - 77.61% of respondents value cost-effectiveness when choosing travel destinations, with 57% also considering safety and unique experiences [16] - The average travel expenditure for university students increased by 6% year-on-year, with a notable 77% increase in travel frequency among this demographic [17] Group 3: Emotional Value in Travel - 42.54% of respondents travel to relax and escape daily pressures, seeking positive emotional experiences [22] - The concept of "窝囊旅行" (low-risk high-stimulation travel) is gaining popularity, allowing young travelers to experience thrilling activities in a safer manner [22][23] - The 00s show a stronger inclination towards emotional value and interactive experiences compared to previous generations, indicating a shift in travel product development needs [23]