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中秋国庆旅游市场迎热潮 深度体验成主流
Core Insights - The upcoming "super golden week" combining the Mid-Autumn Festival and National Day is driving a significant increase in travel demand, with a notable rise in cross-province and outbound travel bookings [1][2][8] - Travelers are increasingly prioritizing emotional value, time efficiency, and cost-effectiveness in their travel decisions, shifting from mere sightseeing to immersive experiences [2][3][4] Travel Preferences Transformation - Cross-province travel orders have surged by 45% year-on-year, with a 58% increase in bookings for inter-provincial border cities [2] - Popular destinations include cities that offer a blend of cultural and natural experiences, such as Zhaotong and Hezhou, with order growth of 95% and 88% respectively [2] - Travelers are now more inclined to seek "pan-destination" recommendations, focusing on experiences rather than specific landmarks, with searches for keywords like "less crowded" and "affordable" doubling [2][3] Emotional Value and Experience - Emotional value is becoming a core factor in destination selection, with a 60% increase in searches for distant hotels on travel platforms [3] - There is a growing preference for complex travel products that combine scenery, culture, and experiences, such as temple retreats and local craft workshops [3] Cost-Effectiveness in Travel - The trend of flexible travel times and cost-effective destinations is evident, with some locations still offering lower prices compared to last year [4] - Over 30% of travelers are utilizing "3 days off for 12 days" strategies to extend their holidays, leading to significant savings on flights [4][5] Diverse Travel Patterns - The booking rhythm for the holiday has advanced by approximately 3.5 days compared to last year, with a notable increase in multi-destination travel [5] - There is a marked rise in car rentals, particularly for SUVs and family-friendly vehicles, reflecting a shift towards more personalized travel experiences [6] Outbound and Inbound Travel Growth - Both outbound and inbound travel markets are experiencing robust growth, with popular short-haul destinations like Japan and Thailand, as well as emerging long-haul destinations [7] - The introduction of visa-free policies for several countries has further stimulated outbound travel, with significant increases in hotel bookings for destinations like Egypt and Uzbekistan [7][8] - The inbound market is also thriving, with a 75% increase in bookings from Russian tourists following the mutual visa exemption policy [7][8]
四川旅游管家,一家五口去成都5天纯玩多少钱?
Sou Hu Cai Jing· 2025-08-14 09:40
四川旅游管家,一家五口去成都5天纯玩多少钱? 作为一个热爱家庭旅行的人,我一直梦想着能带着家人一起领略祖国的大好河山。四川,这个拥有丰富自然景观和深厚文化底蕴的地方,自然成了我们家庭 出游的首选目的地。尤其是成都,作为四川的省会,不仅有憨态可掬的大熊猫,还有麻辣鲜香的美食和悠闲惬意的慢生活,让人心生向往。 然而,对于一家五口来说,旅行前的规划总是让人头疼不已,既要考虑预算,又要确保行程的丰富性和趣味性。幸运的是,在朋友的推荐下,我找到了四川 旅游管家排行榜第一名的林子,她不仅帮我们规划了一次完美的成都5天纯玩之旅,还让我们一家五口的人均花费控制在了非常合理的范围内。 林子助力,开启高性价比之旅 在决定前往成都之前,我做了大量的功课,对比了多家旅行社和旅游管家的报价和服务。然而,要么价格高得离谱,要么行程安排得过于紧凑,让人难以抉 择。正当我一筹莫展时,朋友向我推荐了林子——四川旅游管家排行榜上的佼佼者。起初,我还有些犹豫,毕竟网络上的信息真假难辨。但经过一番沟通和 了解后,我发现林子不仅专业热情,还非常注重游客的体验和需求。 她根据我们一家五口的实际情况,量身定制了一份成都5天纯玩行程,人均价格竟然控制在了1 ...
00后旅游九成依赖社交平台,高性价比与“窝囊旅行”受青睐
第一财经· 2025-08-09 15:04
2025.08. 09 本文字数:2523,阅读时长大约4分钟 作者 | 第一财经 乐琰 沈乐 李亦青 7月至8月是暑期旅游旺季,假期内00后作为新生代消费力备受关注。一部分00后正值暑假,一部分00后则刚踏上社会不久。 在这个旅游旺季,第一财经通过在线问卷调查与线下采访相结合的方式,收集了数百位00后旅行者的故事与数据后发现,在受访者中,00后出游有 90.3%参考甚至依赖小红书、抖音等社交平台,77.61%的出游者最看重的是性价比,颇有意思的是,结合了演出、沉浸式体验感的情绪价值旅行很受欢 迎。此外,作为满足情绪价值的一种方式,以低风险来适当享受"高刺激度"项目的"窝囊旅行"正在悄然兴起。 高度依赖社交平台 在受访者中,有51%的00后选择暑期与同学或朋友一起出游,8%选择独自一人出游,13%选择与家人一起出游。 与80后和90后不同,00后的出游习惯与参考平台已经发生了巨大变化。以往被认为是最主要参考渠道的是携程、去哪儿、飞猪等专业旅游平台,而此 次调查的受访者中(多选),有90.3%的00后选择通过小红书、抖音、B站等获取暑期旅行目的地的信息,甚至也有部分订单从社交平台产生。从家人 和朋友处推荐的占比 ...
00后暑期旅游样本调查:九成依赖社交平台,高性价比与“窝囊旅行”受青睐
Di Yi Cai Jing· 2025-08-09 14:26
7月至8月是暑期旅游旺季,00后作为新生代消费力备受关注。 7月至8月是暑期旅游旺季,假期内00后作为新生代消费力备受关注。一部分00后正值暑假,一部分00后则刚踏上社会不久。 在这个旅游旺季,第一财经通过在线问卷调查与线下采访相结合的方式,收集了数百位00后旅行者的故事与数据后发现,在受访者中,00后出游有90.3%参 考甚至依赖小红书、抖音等社交平台,77.61%的出游者最看重的是性价比,颇有意思的是,结合了演出、沉浸式体验感的情绪价值旅行很受欢迎。此外, 作为满足情绪价值的一种方式,以低风险来适当享受"高刺激度"项目的"窝囊旅行"正在悄然兴起。 高度依赖社交平台 在受访者中,有51%的00后选择暑期与同学或朋友一起出游,8%选择独自一人出游,13%选择与家人一起出游。 与80后和90后不同,00后的出游习惯与参考平台已经发生了巨大变化。以往被认为是最主要参考渠道的是携程、去哪儿、飞猪等专业旅游平台,而此次调查 的受访者中(多选),有90.3%的00后选择通过小红书、抖音、B站等获取暑期旅行目的地的信息,甚至也有部分订单从社交平台产生。从家人和朋友处推 荐的占比为60.45%,而从携程这类专业旅游平台处获 ...
三亚为游客打造高性价比的海岛度假体验
Hai Nan Ri Bao· 2025-07-24 01:52
Group 1 - The core idea of the article is that Sanya is enhancing its appeal as a high-value island vacation destination through a series of promotional activities aimed at boosting tourism and consumer spending during the summer months [1][3][4] - The Sanya Tourism Development Bureau, in collaboration with Meituan and Sanya Fangxin Travel, is launching the "Ace Island Season: Fall in Love with Sanya" campaign, featuring thousands of products and discounts to create a cost-effective vacation experience [3][4] - The campaign includes a dual approach of resource promotion and incentive-driven benefits, offering travel subsidies and free experiences to increase public interest in Sanya [3][4] Group 2 - In terms of accommodation, Sanya is offering special discounts at 20 high-star hotels, with prices starting as low as 20% off, providing a comprehensive immersive vacation experience [3][4] - The campaign also features a "Summer Shopping Festival" at Sanya Haitour Duty-Free City, combining tax-free prices with additional discounts through Meituan coupons to enhance the shopping experience [4] - The airline industry is participating by offering exclusive discounts on flights to Sanya, along with special lounge access and amenities, making it easier for tourists to enjoy the destination [4]
东南亚最后的“穷游天堂”,坑了多少中产?
Hu Xiu· 2025-07-19 16:05
出国度假,4天4晚,花费4K; 海鲜大餐人均不到80; 滑翔、浮潜游玩套餐只需100出头...... 在这个酷热难耐的夏天,一个以便宜著称的东南亚免签小岛,被中产们玩成了高质量"穷游天堂"。 放眼互联网,集齐阳光果冻海,日落火烧云,热带鱼萤火虫霸王花的游客分享IP地址,几乎全都来自这个马来西亚的小岛——亚庇。 其他的旺季海岛,总被认为是高消费旅行目的地。著名的马尔代夫、夏威夷这种老牌度假岛,几日游的价格动辄上万。每逢节假日,三亚机酒的价格比普 通打工人的月薪还要高上不少...... 很长一段时间里,海岛度假都被称为不属于平民的旅行。 但亚庇,打破了这种有钱度假的叙事。在如今的出国游中,亚庇已然成为年轻人心目中一个花小钱办大事的选项。提起亚庇,人们很难不想到那个著名句 式: "这么便宜,那么美"。 这么便宜,那么美,出国去亚庇? 对预算不高但想出国度假的人来说,去亚庇等于在:用去东南亚的钱,看地中海级别的高质量海岸。 而且亚庇旅游,没有最便宜只有更便宜。 有人可以做到4天4晚,人均4k; 也有人极限操作,5天4夜,人均2K; 更有人在亚庇爽游6天4晚,总花费3K左右...... 交通方面,北京到亚庇的淡季机票可 ...
开启一场“相互成就”的双向奔赴——年轻人爱上“奔县游”
Core Insights - The article highlights the growing trend of county tourism in China, with an increasing number of people choosing to visit less crowded county areas instead of major cities or popular tourist spots [1][2][4] Group 1: County Tourism Growth - In 2023, the average tourism revenue in 1,866 county regions in China reached 4.295 billion yuan, with a total of 5.0827 million visitors, marking year-on-year increases of 41.19% and 35.18% respectively [1] - A survey indicated that 70.68% of respondents have experienced county tourism, with 67.22% seeking to avoid crowded cities and 65.42% choosing nearby counties for convenience [2] Group 2: Motivations for County Tourism - Key reasons for choosing county tourism include unique local culture and historical sites (51.01%), social media recommendations (48.39%), local cuisine (48.31%), and high cost-performance ratio (32.03%) [2] - The concept of "original ecology" is a significant attraction, with 81.40% of respondents identifying it as a core feature of county tourism [4] Group 3: Visitor Experiences - Visitors report a more immersive experience in county tourism, enjoying local interactions and affordable prices for food and accommodation [3][5] - The survey found that 62.12% of respondents spent between 100 to 300 yuan per day during county trips, primarily on dining (79.74%), lodging (70.82%), and activities (57.16%) [7] Group 4: Challenges and Opportunities - Despite the growth, challenges remain, including transportation issues (62.87% of respondents faced difficulties), inadequate accommodation (47.04%), and underdeveloped tourist attractions [10][11] - There is a call for increased government investment (81.34% of respondents) and local community involvement to enhance the county tourism experience [11] Group 5: Future Prospects - The article emphasizes the potential for sustainable development in county tourism, with suggestions for professional training and collaborative marketing efforts among local businesses [12] - The increasing popularity of county tourism is expected to continue, driven by a desire for unique experiences and the exploration of lesser-known destinations [12]