Core Insights - The article highlights the growing trend of county tourism in China, with an increasing number of people choosing to visit less crowded county areas instead of major cities or popular tourist spots [1][2][4] Group 1: County Tourism Growth - In 2023, the average tourism revenue in 1,866 county regions in China reached 4.295 billion yuan, with a total of 5.0827 million visitors, marking year-on-year increases of 41.19% and 35.18% respectively [1] - A survey indicated that 70.68% of respondents have experienced county tourism, with 67.22% seeking to avoid crowded cities and 65.42% choosing nearby counties for convenience [2] Group 2: Motivations for County Tourism - Key reasons for choosing county tourism include unique local culture and historical sites (51.01%), social media recommendations (48.39%), local cuisine (48.31%), and high cost-performance ratio (32.03%) [2] - The concept of "original ecology" is a significant attraction, with 81.40% of respondents identifying it as a core feature of county tourism [4] Group 3: Visitor Experiences - Visitors report a more immersive experience in county tourism, enjoying local interactions and affordable prices for food and accommodation [3][5] - The survey found that 62.12% of respondents spent between 100 to 300 yuan per day during county trips, primarily on dining (79.74%), lodging (70.82%), and activities (57.16%) [7] Group 4: Challenges and Opportunities - Despite the growth, challenges remain, including transportation issues (62.87% of respondents faced difficulties), inadequate accommodation (47.04%), and underdeveloped tourist attractions [10][11] - There is a call for increased government investment (81.34% of respondents) and local community involvement to enhance the county tourism experience [11] Group 5: Future Prospects - The article emphasizes the potential for sustainable development in county tourism, with suggestions for professional training and collaborative marketing efforts among local businesses [12] - The increasing popularity of county tourism is expected to continue, driven by a desire for unique experiences and the exploration of lesser-known destinations [12]