2025.08. 09 本文字数：2523，阅读时长大约4分钟 作者 | 第一财经 乐琰 沈乐 李亦青 7月至8月是暑期旅游旺季，假期内00后作为新生代消费力备受关注。一部分00后正值暑假，一部分00后则刚踏上社会不久。 在这个旅游旺季，第一财经通过在线问卷调查与线下采访相结合的方式，收集了数百位00后旅行者的故事与数据后发现，在受访者中，00后出游有 90.3%参考甚至依赖小红书、抖音等社交平台，77.61%的出游者最看重的是性价比，颇有意思的是，结合了演出、沉浸式体验感的情绪价值旅行很受欢 迎。此外，作为满足情绪价值的一种方式，以低风险来适当享受"高刺激度"项目的"窝囊旅行"正在悄然兴起。 高度依赖社交平台 在受访者中，有51%的00后选择暑期与同学或朋友一起出游，8%选择独自一人出游，13%选择与家人一起出游。 与80后和90后不同，00后的出游习惯与参考平台已经发生了巨大变化。以往被认为是最主要参考渠道的是携程、去哪儿、飞猪等专业旅游平台，而此 次调查的受访者中（多选），有90.3%的00后选择通过小红书、抖音、B站等获取暑期旅行目的地的信息，甚至也有部分订单从社交平台产生。从家人 和朋友处推荐的占比 ...

7月至8月是暑期旅游旺季，00后作为新生代消费力备受关注。 7月至8月是暑期旅游旺季，假期内00后作为新生代消费力备受关注。一部分00后正值暑假，一部分00后则刚踏上社会不久。 在这个旅游旺季，第一财经通过在线问卷调查与线下采访相结合的方式，收集了数百位00后旅行者的故事与数据后发现，在受访者中，00后出游有90.3%参 考甚至依赖小红书、抖音等社交平台，77.61%的出游者最看重的是性价比，颇有意思的是，结合了演出、沉浸式体验感的情绪价值旅行很受欢迎。此外， 作为满足情绪价值的一种方式，以低风险来适当享受"高刺激度"项目的"窝囊旅行"正在悄然兴起。 高度依赖社交平台 在受访者中，有51%的00后选择暑期与同学或朋友一起出游，8%选择独自一人出游，13%选择与家人一起出游。 与80后和90后不同，00后的出游习惯与参考平台已经发生了巨大变化。以往被认为是最主要参考渠道的是携程、去哪儿、飞猪等专业旅游平台，而此次调查 的受访者中（多选），有90.3%的00后选择通过小红书、抖音、B站等获取暑期旅行目的地的信息，甚至也有部分订单从社交平台产生。从家人和朋友处推 荐的占比为60.45%，而从携程这类专业旅游平台处获 ...

Group 1 - The core idea of the article is that Sanya is enhancing its appeal as a high-value island vacation destination through a series of promotional activities aimed at boosting tourism and consumer spending during the summer months [1][3][4] - The Sanya Tourism Development Bureau, in collaboration with Meituan and Sanya Fangxin Travel, is launching the "Ace Island Season: Fall in Love with Sanya" campaign, featuring thousands of products and discounts to create a cost-effective vacation experience [3][4] - The campaign includes a dual approach of resource promotion and incentive-driven benefits, offering travel subsidies and free experiences to increase public interest in Sanya [3][4] Group 2 - In terms of accommodation, Sanya is offering special discounts at 20 high-star hotels, with prices starting as low as 20% off, providing a comprehensive immersive vacation experience [3][4] - The campaign also features a "Summer Shopping Festival" at Sanya Haitour Duty-Free City, combining tax-free prices with additional discounts through Meituan coupons to enhance the shopping experience [4] - The airline industry is participating by offering exclusive discounts on flights to Sanya, along with special lounge access and amenities, making it easier for tourists to enjoy the destination [4]

出国度假，4天4晚，花费4K； 海鲜大餐人均不到80； 滑翔、浮潜游玩套餐只需100出头...... 在这个酷热难耐的夏天，一个以便宜著称的东南亚免签小岛，被中产们玩成了高质量"穷游天堂"。 放眼互联网，集齐阳光果冻海，日落火烧云，热带鱼萤火虫霸王花的游客分享IP地址，几乎全都来自这个马来西亚的小岛——亚庇。 其他的旺季海岛，总被认为是高消费旅行目的地。著名的马尔代夫、夏威夷这种老牌度假岛，几日游的价格动辄上万。每逢节假日，三亚机酒的价格比普 通打工人的月薪还要高上不少...... 很长一段时间里，海岛度假都被称为不属于平民的旅行。 但亚庇，打破了这种有钱度假的叙事。在如今的出国游中，亚庇已然成为年轻人心目中一个花小钱办大事的选项。提起亚庇，人们很难不想到那个著名句 式： "这么便宜，那么美"。 这么便宜，那么美，出国去亚庇？ 对预算不高但想出国度假的人来说，去亚庇等于在：用去东南亚的钱，看地中海级别的高质量海岸。 而且亚庇旅游，没有最便宜只有更便宜。 有人可以做到4天4晚，人均4k； 也有人极限操作，5天4夜，人均2K； 更有人在亚庇爽游6天4晚，总花费3K左右...... 交通方面，北京到亚庇的淡季机票可 ...

Core Insights - The article highlights the growing trend of county tourism in China, with an increasing number of people choosing to visit less crowded county areas instead of major cities or popular tourist spots [1][2][4] Group 1: County Tourism Growth - In 2023, the average tourism revenue in 1,866 county regions in China reached 4.295 billion yuan, with a total of 5.0827 million visitors, marking year-on-year increases of 41.19% and 35.18% respectively [1] - A survey indicated that 70.68% of respondents have experienced county tourism, with 67.22% seeking to avoid crowded cities and 65.42% choosing nearby counties for convenience [2] Group 2: Motivations for County Tourism - Key reasons for choosing county tourism include unique local culture and historical sites (51.01%), social media recommendations (48.39%), local cuisine (48.31%), and high cost-performance ratio (32.03%) [2] - The concept of "original ecology" is a significant attraction, with 81.40% of respondents identifying it as a core feature of county tourism [4] Group 3: Visitor Experiences - Visitors report a more immersive experience in county tourism, enjoying local interactions and affordable prices for food and accommodation [3][5] - The survey found that 62.12% of respondents spent between 100 to 300 yuan per day during county trips, primarily on dining (79.74%), lodging (70.82%), and activities (57.16%) [7] Group 4: Challenges and Opportunities - Despite the growth, challenges remain, including transportation issues (62.87% of respondents faced difficulties), inadequate accommodation (47.04%), and underdeveloped tourist attractions [10][11] - There is a call for increased government investment (81.34% of respondents) and local community involvement to enhance the county tourism experience [11] Group 5: Future Prospects - The article emphasizes the potential for sustainable development in county tourism, with suggestions for professional training and collaborative marketing efforts among local businesses [12] - The increasing popularity of county tourism is expected to continue, driven by a desire for unique experiences and the exploration of lesser-known destinations [12]