Group 1 - The summer drama season of this year is underperforming compared to expectations, leading to a decline in viewer engagement [6][18][28] - Major platforms anticipated a vibrant summer with a focus on youth-oriented dramas, but the actual performance has been disappointing [8][9][12] - Despite the presence of high-profile actors and promising storylines, many shows failed to resonate with audiences, resulting in low ratings [15][18][19] Group 2 - Historically, summer drama seasons have been lucrative, with successful shows generating significant revenue through various monetization strategies [32][50] - Popular dramas like "The Untamed" and "Word of Honor" previously brought in substantial income through advanced viewing options and merchandise sales [34][35][36] - The current trend shows a shift in viewer preferences, with audiences gravitating towards short dramas instead of traditional long-form series [71][87] Group 3 - The rise of short dramas has captured a significant portion of the audience's attention, leading to a decline in interest for long dramas [71][76][88] - Short dramas are characterized by their fast-paced storytelling and lower production costs, making them more appealing to modern viewers [80][84] - The industry is witnessing a transformation as traditional platforms adapt to the growing popularity of short-form content [86][90]