Core Viewpoint - MUJI celebrates its 20th anniversary in mainland China with the release of a special publication titled "MUJI: The Voice," highlighting the stories of 21 loyal customers and 21 best-selling products over the past two decades [1][3]. Group 1: Anniversary Celebration and Publication - The special publication "MUJI: The Voice" was co-created with 21 consumers who love the brand, documenting the journey of 21 classic products that have been popular in the Chinese market since MUJI's entry in 2005 [3][5]. - MUJI's art director, Naoto Fukasawa, expressed the hope that MUJI can continue to resonate deeply with people's inner lives through its stores and products, reflecting the respect for Chinese culture [1][5]. Group 2: Product Development and Localization Strategy - MUJI has opened a total of 414 stores in mainland China, including 14 flagship stores, covering 81 cities, demonstrating its commitment to the Chinese market [8]. - The company adheres to three fundamental principles in product development: selection of raw materials, improvement of processes, and simplification of packaging, integrating "the power of nature" into daily life [8][10]. - Since 2019, MUJI has implemented a localization strategy, establishing a local product development team to create products that cater to Chinese consumers, resulting in 70% of its lifestyle goods being locally developed [10]. Group 3: Future Plans and Market Potential - MUJI plans to launch a "Gratitude Season" event in July to celebrate its 20th anniversary, offering exclusive gifts and special discounts [7]. - The company views the Chinese market as its most important overseas market and aims to continue expanding its investment and presence in the region, recognizing the unique potential for growth [10].

Core Insights - MUJI released its 2024 Sustainability Review on Earth Day, marking its second consecutive year of focusing on sustainability in China, showcasing its long-term commitment to a harmonious relationship between people, nature, and products [1] - The company has established a local product development team in China since 2019, leading to the introduction of innovative product lines that utilize local materials and production capabilities [1][2] Product Development - In the 2024 fiscal year, MUJI launched 16,367 new SKUs, with 3,936 SKUs developed and produced by local teams in China, including a hemp series made from locally sourced hemp from Heilongjiang Province [2] - The OBP series exemplifies MUJI's approach to product development, integrating practicality, aesthetics, and consumer values into the design process [5] Local Engagement and Cultural Impact - The OBP series has fostered cultural pride among local artisans, with traditional handicrafts gaining recognition and creating job opportunities within the community [5] - MUJI aims to create a sustainable cycle through continuous product development, enhancing local employment and cultural engagement [5] Sustainability Initiatives - MUJI CYCLE was officially launched in China in 2024, with 59 stores participating by February 2025, collecting 8,875 kg of plastic for recycling and repurposing [6] - The company emphasizes the use of recycled materials in its stores, reinforcing its sustainability message through various community engagement initiatives [8]