Core Viewpoint - The AI glasses market is experiencing explosive growth, with significant sales increases during events like Double Eleven, but high return rates pose challenges for companies [3][6][18]. Sales Performance - During Double Eleven, Rokid achieved the highest sales in the AI glasses category, with a 10-fold increase on JD and an overall growth of 800%, surpassing 50 million yuan in sales [6][10]. - Rokid's new AI glasses sold 40,000 units within five days of launch, with total orders reaching 200,000 units since the beginning of 2025 [3][10]. Product Features and Comparisons - Rokid AI glasses feature a green screen display and can integrate with prescription lenses, while the Baolong AI glasses focus solely on voice control and are lighter but lack visual information [6][8]. - The weight and battery life of the glasses present trade-offs, with Rokid's glasses weighing 49 grams and having shorter battery life compared to Baolong's 39 grams and longer battery life [6][8]. Market Dynamics - The AI glasses market is expected to see intense competition by 2025, with nearly 20 companies launching products, including major players like Alibaba and Baidu [13][16]. - Rokid and other leading companies are backed by government support, which aids in their growth and funding [13][14]. Consumer Behavior and Challenges - High return rates, estimated at over 50%, are driven by consumer dissatisfaction after trying the glasses, often due to expectations not being met [4][18]. - Consumers question the value of AI glasses compared to traditional glasses and smartphones, leading to hesitance in purchasing [18]. Strategies to Reduce Returns - Implementing offline try-on services in traditional eyewear stores can help reduce return rates by allowing consumers to assess fit and comfort before purchase [19][21]. - Rokid's collaboration with Baolong includes providing trial services in over 15 eyewear chains, enhancing consumer experience and reducing returns [21]. Industry Outlook - The industry is still in its early growth phase, with companies needing to find unique positioning to succeed [22]. - The challenge of balancing weight, battery life, and performance remains, with the potential for a company to emerge as a leader akin to the iPhone if they can achieve this balance [22].