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“非遗+旅游”开创青海文旅融合新模式
Xin Lang Cai Jing· 2025-12-21 19:38
Core Insights - The integration of intangible cultural heritage (ICH) with tourism in Qinghai Province is being highlighted through the announcement of ten exemplary cases, showcasing innovative practices that enhance cultural experiences for visitors [1] Group 1: Integration of ICH and Tourism - Qinghai's cultural and tourism department has selected ten outstanding cases that combine ICH with various tourism forms, such as rural tourism and sports tourism, to provide diverse cultural experiences for tourists [1] - The selected cases demonstrate the vitality of ICH and tourism integration, with examples like the Dan Gar Ancient City transforming from a single-product heritage area to an immersive experience workshop, attracting over 2 million visitors and generating significant tourism revenue [1] Group 2: Cultural Heritage and Economic Impact - The Rainbow Tribe Tuzu Park in Haidong City integrates nine national and 25 provincial ICH projects into its tourism development, allowing visitors to deeply engage with Tuzu culture [2] - The Murong Ancient Village, a national 4A scenic area, leverages local ICH to create immersive experiences that boost local employment and income, with an average annual income increase of 25,000 yuan per household in a specific village [3] Group 3: Product Development and Innovation - The development of cultural tourism products in Qinghai reflects the region's rich ICH, with examples like the traditional Tibetan candy "Quke Anda," which has been modernized for broader appeal [4] - The establishment of a cooperative model by a local entrepreneur has successfully integrated ICH workshops and experience bases, creating a comprehensive cultural tourism experience that includes production, sales, and dining [4]