（文章来源：每日经济新闻） 从《摘花椒》等传统羌族歌舞展演，到身着迷你羌服的机器人跳沙朗舞的"科技 + 民俗"创意碰撞；从高 山羊肉火锅、洋芋糍粑等特色美食的舌尖盛宴，到推杆、丢窝窝等羌族趣味运动的全民参与，再到夜幕 下篝火环绕、共跳莎朗舞的温情互动，每一个环节都展现着羌族文化的特色，为南宝山镇发展文旅产业 助力。 近日，成都邛崃市南宝山镇2025年羌历年活动落幕，这场集传统民俗传承、新潮体验互动、惠民成果展 示于一体的文化活动让八方游客沉浸式感受了羌族文化的独特魅力，更以"非遗+旅游"的融合打造更多 场景。 尤其值得关注的是，此次活动并非单一的民俗展演，而是南宝山镇文旅融合发展成果的集中呈现。活动 中，"云上咖啡"的山野惬意、高山山珍与土法熏制老腊肉的地道风味、羌绣DIY的匠心体验，背后是当 地对非遗资源与生态优势的深度挖掘——依托7项非遗资源打造"羌寨物语情景宴"核心IP，整合高山生 态推出蓝莓采摘、秘境徒步等多元项目，构建起"文化体验 + 生态观光 + 农旅休闲"的文旅供给体系。 数据显示，今年以来，南宝山镇已接待游客8万人次，实现旅游收入500余万元，让村民实实在在享受到 了文化传承与产业发展带来的乡 ...

云南元江千人共跳棕扇舞 中新网玉溪11月16日电 (苏龙孙)15日，一场规模宏大、别开生面的千人棕扇舞展演在云南省玉溪市元江 哈尼族彝族傣族自治县举行。千余名身着民族盛装的各族民众与来自全国各地的游客共同舞动棕扇，场 面壮观，气氛热烈。 元江县位于滇中南部，因元江流经而得名，年平均气温24.1摄氏度，素有"天然温室"之美誉，是许多游 客避寒旅居的目的地。 来源：中国新闻网 编辑：陈俊明 广告等商务合作，请点击这里 本文为转载内容，授权事宜请联系原著作权人 11月15日，元江千人共跳棕扇舞。 苏龙孙 摄 中新经纬版权所有，未经书面授权，任何单位及个人不得转载、摘编或以其它方式使用。 关注中新经纬微信公众号(微信搜索"中新经纬"或"jwview")，看更多精彩财经资讯。 棕扇舞作为哈尼族重要的传统文化表现形式，承载着民族的历史记忆，是国家级非物质文化遗产代表性 项目。 展演现场，在棕扇舞代表性传承人的带领下，当地民众和游客手持棕扇，动作时而轻柔舒缓，如白鹇鸟 在林间漫步；时而刚劲有力，模仿着先民狩猎耕作的情景，构成一幅流动的文化画卷，充分展现了棕扇 舞轻柔、古朴的艺术特色和哈尼族民众敬畏自然、热爱生活的精神风貌。 ...

Core Insights - The integration of intangible cultural heritage (ICH) and tourism is becoming a new trend, enhancing cultural experiences and stimulating market vitality during the National Day and Mid-Autumn Festival holidays [1][8] Group 1: Cultural Events and Experiences - Various cultural events featuring ICH were held during the holidays, such as the grand exhibition in Cangzhou, showcasing diverse ICH crafts and performances [2][3] - Visitors are increasingly seeking cultural immersion during their travels, as evidenced by the high attendance at ICH-related activities, such as over 50,000 visitors in Zhaoxing during the holidays [3] - Interactive cultural experiences, such as traditional dyeing and handicraft workshops, are gaining popularity, allowing participants to create their own ICH products [4][5] Group 2: Innovative Integration of ICH and Modern Trends - The blending of ICH with modern elements has led to the creation of diverse cultural and creative products, appealing to younger audiences [7][8] - New products, such as bags and home decor items featuring traditional patterns, are being developed to connect ancient techniques with contemporary lifestyles [7] - The focus on making ICH accessible and participatory is shifting from passive observation to active engagement, enhancing its visibility and relevance in modern society [4][8]

Core Insights - The integration of intangible cultural heritage (ICH) and tourism is becoming a new trend, enhancing cultural experiences and stimulating market vitality during the National Day and Mid-Autumn Festival holidays [1][9]. Group 1: Cultural Events and Experiences - Various cultural tourism activities featuring ICH were prominent during the holidays, with events like the 2025 Grand Canal ICH Exhibition in Hebei attracting significant visitor interest [2]. - Visitors engaged in hands-on experiences, such as wax dyeing and traditional crafts, highlighting the desire for cultural immersion rather than mere sightseeing [3][4]. - The popularity of ICH experiences is evident, with over 50,000 visitors recorded in the Zhaoxing Dong Village during the holidays [3]. Group 2: Diverse Presentation and Engagement - Events like the non-heritage song meeting in Nanning showcased interactive and artistic performances, enhancing visitor engagement [4]. - The integration of ICH into various settings, such as markets and exhibitions, has increased its visibility and accessibility to the public [6]. Group 3: Innovative Cultural Products - The fusion of ICH with modern design has led to the creation of diverse cultural products, appealing to younger consumers [8]. - Traditional techniques are being adapted into contemporary items, such as bags and home decor, making ICH relevant in modern life [8]. Group 4: Future of ICH and Tourism - The potential for ICH to drive high-quality development in the tourism sector is significant, emphasizing the need for innovative integration with modern technology and creative approaches [9].

Core Insights - The integration of intangible cultural heritage (ICH) and tourism is becoming a new trend, enhancing cultural experiences and stimulating market vitality during the National Day and Mid-Autumn Festival holidays [1][8] Group 1: Cultural Events and Experiences - Various cultural tourism activities featuring ICH were highlighted during the holidays, such as the lively ICH exhibition in Cangzhou, Hebei, showcasing diverse traditional crafts and performances [2][3] - Visitors are increasingly seeking cultural immersion during their travels, as evidenced by the high attendance at ICH events, with over 50,000 visitors in Zhaoxing, Guizhou, during the holidays [3] Group 2: Interactive and Immersive Experiences - Events like the ICH song meeting in Nanning and hands-on workshops in Xinjiang provided immersive cultural experiences, blending traditional and modern elements [4][5] - The Xinjiang Intangible Cultural Heritage Museum features various ICH displays and hands-on activities, attracting significant visitor interest [6] Group 3: Innovative Cultural Products - The fusion of ICH with modern design has led to the creation of diverse cultural products, such as bags and home decor, appealing to younger consumers [7] - The development of ICH-based products not only generates revenue but also promotes the transmission of traditional skills [8] Group 4: Future Prospects and Development - The potential for high-quality development in the integration of ICH and tourism is significant, emphasizing the need for innovative models that leverage modern technology and creativity [8]

Group 1 - The article highlights the transformation of Xinjiang's rural areas, particularly focusing on the development of "characteristic villages" that contribute to rural revitalization [1][3] - The village of Xiaofenzi has seen significant changes since 2014, attracting artists and benefiting from government support, including 106 million RMB for infrastructure [3][4] - Local residents have started businesses such as homestays and agritourism, leading to increased income and improved quality of life [4][6] Group 2 - The "Earthenware Village" in Kashgar has leveraged its status as a deep poverty area to develop tourism based on its intangible cultural heritage, resulting in a new rural development model [6][7] - The village has become a tourist attraction, receiving over 400,000 visitors annually and creating more than 200 jobs [6][7] - By the end of 2020, Xinjiang achieved significant improvements in infrastructure and living standards, with rural residents' disposable income increasing by 12,551 RMB since 2012 [7]

Core Insights - The article discusses the "True Countryside" platform's role in enhancing rural tourism through digital empowerment and integration with urban tourism [4][5][6] Group 1: Digital Empowerment in Rural Tourism - "True Countryside" is the first rural tourism service platform in China, aiming to build digital infrastructure for rural tourism [4] - The platform integrates media and tourism to promote high-quality development in the agricultural, cultural, and tourism industries [5][6] Group 2: Non-Heritage Homestay Standardization - The platform participated in the 2025 Guangdong Province Non-Heritage Homestay Standardization Award ceremony, promoting industry standards and quality [9][10] - The evaluation attracted 25 homestays from 13 cities, with 16 outstanding homestays awarded various levels of recognition [14][18] Group 3: Comprehensive Service System - "True Countryside" has developed a comprehensive service system that includes route planning, homestay booking, specialty product selection, and cultural experiences [28] - The platform features over 100 premium routes and has attracted 300,000 registered users and over 1,000 merchants, with an average of 60,000 users engaging in virtual rural tours daily [30] Group 4: Cultural IP and Engagement - The platform has created popular cultural IPs, such as "Following Ancient People in Guangdong," which has driven significant engagement and increased homestay bookings by 40% [41][48] - "True Countryside" aims to convert online traffic into economic benefits, projecting a 60% increase in merchant foot traffic through initiatives like the "Qingyuan Chicken Ranking" [48] Group 5: Future Development Plans - The platform plans to deepen content dissemination, expand resource integration to cover over 2,000 rural tourism points, and enhance service experiences through smart recommendations and comprehensive packages for families [51][59][60]

Core Viewpoint - The first batch of provincial-level intangible cultural heritage (ICH) themed homestays in Guangdong has been officially announced, marking a significant step in promoting the integration of ICH and tourism [3][28]. Group 1: Evaluation Process - The evaluation activity for ICH themed homestays in Guangdong started in May 2023, attracting 25 homestays from 13 cities to participate [8]. - After initial material review, qualification screening, and on-site evaluations, 16 homestays advanced to the final review stage [9]. - The evaluation focused on various dimensions, including the presence of ICH elements, cultural symbols, and experiential activities [14][15]. Group 2: Results of the Evaluation - A total of 16 homestays were awarded different levels: 5 Platinum, 8 Gold, and 3 Silver [25][26]. - The evaluation results will be publicly announced for a period of 7 days, allowing for feedback from the public [31][50]. Group 3: Industry Impact - The evaluation serves as a review of the development achievements of ICH homestays in Guangdong and is seen as an important measure to promote the "ICH + tourism" integration [28][30]. - The awarded homestays will receive official certification and be prioritized in industry promotion channels, enhancing their visibility and marketability [32][33].

Core Insights - The integration of "intangible cultural heritage + tourism" is emerging as a significant force in stimulating cultural and tourism consumption, showcasing substantial growth in visitor numbers and revenue in regions like Chaoshan and Chongqing [1][2][4] Group 1: Market Performance - In the Chaoshan region, the popularity of the Yingge dance led to a 795% year-on-year increase in tourism orders during the Spring Festival, with Shantou receiving 6.328 million visitors, a 24.77% increase, and generating tourism revenue of 6.265 billion yuan, up 43.47% [1] - Chongqing's Rongchang District, leveraging "Rongchang Lu Goose," welcomed 2.345 million visitors during the May Day holiday, marking a significant 168.2% increase compared to the previous year [1] Group 2: Consumer Engagement - "Intangible cultural heritage + tourism" effectively merges cultural, experiential, and emotional values, enhancing consumer engagement and preventing product homogenization by offering unique regional cultural elements [2][3] - The immersive experiences provided by "intangible cultural heritage + tourism" allow tourists to actively participate in traditional crafts, significantly increasing their willingness to spend [2] Group 3: Strategic Development - To further enhance the vitality of the cultural tourism market, strategies include promoting cross-industry integration and extending the value chain of "intangible cultural heritage + tourism," creating a comprehensive industry ecosystem [3] - Emphasizing technological empowerment can transform the consumer experience from a flat, single-sensory approach to a multi-sensory, interactive model [3] - Integrating intangible cultural heritage into everyday life through unique accommodations and public spaces can meet consumer demands and enhance overall consumption quality [3][4]

Group 1 - The article emphasizes the integration of digital technology in enhancing the cultural tourism industry in Heze, Shandong, leveraging the region's rich historical and cultural heritage [1][7] - Shandong Mobile has implemented a comprehensive network coverage strategy, including the establishment of 66 new 5G-A base stations, significantly improving network capacity to accommodate up to 600,000 visitors per day at major tourist sites [2][4] - The introduction of an integrated management platform utilizing GIS, video surveillance, and real-time monitoring has improved visitor management and operational efficiency at scenic spots [4][6] Group 2 - The company is promoting a new model of "intangible cultural heritage + tourism" through innovative technologies such as VR panoramic live streaming, enhancing the accessibility and appeal of traditional crafts and cultural experiences [6] - Shandong Mobile aims to continue its focus on digitalization, providing technological solutions that support the cultural tourism sector and contribute to rural revitalization efforts [7]