Core Viewpoint - The first batch of provincial-level intangible cultural heritage (ICH) themed homestays in Guangdong has been officially announced, marking a significant step in promoting the integration of ICH and tourism [3][28]. Group 1: Evaluation Process - The evaluation activity for ICH themed homestays in Guangdong started in May 2023, attracting 25 homestays from 13 cities to participate [8]. - After initial material review, qualification screening, and on-site evaluations, 16 homestays advanced to the final review stage [9]. - The evaluation focused on various dimensions, including the presence of ICH elements, cultural symbols, and experiential activities [14][15]. Group 2: Results of the Evaluation - A total of 16 homestays were awarded different levels: 5 Platinum, 8 Gold, and 3 Silver [25][26]. - The evaluation results will be publicly announced for a period of 7 days, allowing for feedback from the public [31][50]. Group 3: Industry Impact - The evaluation serves as a review of the development achievements of ICH homestays in Guangdong and is seen as an important measure to promote the "ICH + tourism" integration [28][30]. - The awarded homestays will receive official certification and be prioritized in industry promotion channels, enhancing their visibility and marketability [32][33].

Core Insights - The integration of "intangible cultural heritage + tourism" is emerging as a significant force in stimulating cultural and tourism consumption, showcasing substantial growth in visitor numbers and revenue in regions like Chaoshan and Chongqing [1][2][4] Group 1: Market Performance - In the Chaoshan region, the popularity of the Yingge dance led to a 795% year-on-year increase in tourism orders during the Spring Festival, with Shantou receiving 6.328 million visitors, a 24.77% increase, and generating tourism revenue of 6.265 billion yuan, up 43.47% [1] - Chongqing's Rongchang District, leveraging "Rongchang Lu Goose," welcomed 2.345 million visitors during the May Day holiday, marking a significant 168.2% increase compared to the previous year [1] Group 2: Consumer Engagement - "Intangible cultural heritage + tourism" effectively merges cultural, experiential, and emotional values, enhancing consumer engagement and preventing product homogenization by offering unique regional cultural elements [2][3] - The immersive experiences provided by "intangible cultural heritage + tourism" allow tourists to actively participate in traditional crafts, significantly increasing their willingness to spend [2] Group 3: Strategic Development - To further enhance the vitality of the cultural tourism market, strategies include promoting cross-industry integration and extending the value chain of "intangible cultural heritage + tourism," creating a comprehensive industry ecosystem [3] - Emphasizing technological empowerment can transform the consumer experience from a flat, single-sensory approach to a multi-sensory, interactive model [3] - Integrating intangible cultural heritage into everyday life through unique accommodations and public spaces can meet consumer demands and enhance overall consumption quality [3][4]

Group 1 - The article emphasizes the integration of digital technology in enhancing the cultural tourism industry in Heze, Shandong, leveraging the region's rich historical and cultural heritage [1][7] - Shandong Mobile has implemented a comprehensive network coverage strategy, including the establishment of 66 new 5G-A base stations, significantly improving network capacity to accommodate up to 600,000 visitors per day at major tourist sites [2][4] - The introduction of an integrated management platform utilizing GIS, video surveillance, and real-time monitoring has improved visitor management and operational efficiency at scenic spots [4][6] Group 2 - The company is promoting a new model of "intangible cultural heritage + tourism" through innovative technologies such as VR panoramic live streaming, enhancing the accessibility and appeal of traditional crafts and cultural experiences [6] - Shandong Mobile aims to continue its focus on digitalization, providing technological solutions that support the cultural tourism sector and contribute to rural revitalization efforts [7]

Core Points - The 2025 China Original Folk Song Festival was inaugurated in Hohhot, aiming to showcase the achievements in the protection and inheritance of traditional music and intangible cultural heritage in China [1][2] - The festival featured various activities including opening performances, cultural fairs, concentrated exhibitions of original folk songs, grassroots cultural outreach, and closing performances [1] - The Ordos sub-venue hosted 65 traditional music performance teams, highlighting the rich diversity of Chinese folk music [1][2] Group 1 - The theme of the festival is "Original Heavenly Sound, Folk Songs of Chinese Feelings," emphasizing the cultural exchanges among different ethnic groups in China [1] - The performances included a variety of traditional music styles, such as pastoral songs, labor songs, and regional instrumental music, showcasing the unique charm of each ethnic group's music [1][2] - The event in Ordos served as a vivid example of the deep integration of intangible cultural heritage and tourism, promoting cultural appreciation and heritage protection [2] Group 2 - The festival featured notable performances such as the Shanxi folk song "Peach Blossom Red, Apricot Blossom White," and the Jiangsu folk song "Planting Across the River," which reflect the local cultural essence [2] - The closing performance included the Shandong Zou City Pingpai Guqing music, demonstrating the extraordinary charm of traditional wind and percussion music [2] - The event was a heartfelt tribute to the collective memory and cultural genes of the Chinese nation, with Ordos providing effective organization and an inclusive atmosphere for this national cultural event [2]

品东坡美食、听儋州调声、学千年黎陶、赏公仔古戏…… 近年来，"非遗+旅游"成为海南旅游新亮点。"五一"假期期间，海南各市县推动非遗与旅游深度融 合，推出丰富的"非遗文旅大餐"。 5月2日，昌江黎族自治县举办"乐动五一·美好旅途·文化相伴"快闪活动，将非遗展演、传统歌曲与 现代快闪创新融合，为旅客送上极具山海黎乡特色的文化惊喜。此外，"五一"假期，昌江推出6条融合 自然风光、人文历史、非遗体验与休闲娱乐的特色旅游线路，游客可跟随"非遗田园 亲子之旅"线路， 到昌江石碌镇保突村体验千年黎陶制作技艺，开启一场非遗与自然野趣交融的研学之旅。 "五一"假期，海口市推出"乐游'五一' 邂逅公仔戏"非遗伴我行系列活动。国家级非物质文化遗产公 仔戏在景区、商街、夜市、民宿、乡村等地进行展演，让游客在游玩中感受独特的地域文化和传统艺术 的魅力。海口云洞"5·1"英歌战舞非遗美食音乐文化周活动在云洞图书馆外草坪广场举行，表演者刚劲 的舞姿与铿锵的槌声交织，尽显非遗的磅礴气势与艺术魅力。 非遗技艺添彩海南假日游 海南日报全媒体记者 吴心怡 "儋州美呀儋州好，儋呀儋州好……"5月2日，儋州调声的悠扬旋律在儋州市木棠镇东坡文化同心小 ...