赴一场非遗游园会、沿着运河赏非遗、把融合传统与时尚的非遗"带回家"……国庆、中秋假期，在 各地丰富多彩的文旅活动中，常常可以看到非遗的身影，"跟着非遗去旅行"成为新时尚。 作为文旅融合的创新业态，"非遗+旅游"正以文化赋能旅游、旅游激活非遗的双向之力，持续激发 文旅市场新活力，成为推动消费的新契机。 多彩非遗，增添文化味 10月2日，河北沧州吴桥杂技幻乐城，2025年大运河非遗联展热闹非凡。"来到吴桥看杂技，还能见 识这么多非遗技艺，大开眼界！"来自北京的游客刘敏漫步展区，不时拍照打卡。 转过弯，就能看见众多来自各地的非遗展品：北京兔儿爷泥塑憨态可掬，红袍绿靴的造型鲜活可 爱；浙江龙泉青瓷展台前，匠人正擦拭瓷瓶；山东潍坊风筝挂满一面墙，彩蝶、仙鹤造型栩栩如生…… 游客漫步其中，好似翻开了一幅在时光里铺展的文化长卷。 "联展以'运河技艺、运河美食、运河杂技表演'三大板块为主线，通过沉浸式、场景化的展陈方 式，打造全新非遗文旅体验。"沧州市文化广电和旅游局二级调研员刘国江介绍。 10月1日，一场别开生面的非遗歌会在广西南宁戏曲博物馆举行，多元互动与艺术展演，为游客带 来融合传统与现代的沉浸式文化体验。 壮族山歌， ...

赴一场非遗游园会、沿着运河赏非遗、把融合传统与时尚的非遗"带回家"……国庆、中秋假期，在各地 丰富多彩的文旅活动中，常常可以看到非遗的身影，"跟着非遗去旅行"成为新时尚。 作为文旅融合的创新业态，"非遗+旅游"正以文化赋能旅游、旅游激活非遗的双向之力，持续激发文旅 市场新活力，成为推动消费的新契机。 多彩非遗，增添文化味 10月2日，河北沧州吴桥杂技幻乐城，2025年大运河非遗联展热闹非凡。"来到吴桥看杂技，还能见识这 么多非遗技艺，大开眼界！"来自北京的游客刘敏漫步展区，不时拍照打卡。 转过弯，就能看见众多来自各地的非遗展品：北京兔儿爷泥塑憨态可掬，红袍绿靴的造型鲜活可爱；浙 江龙泉青瓷展台前，匠人正擦拭瓷瓶；山东潍坊风筝挂满一面墙，彩蝶、仙鹤造型栩栩如生……游客漫 步其中，好似翻开了一幅在时光里铺展的文化长卷。 "联展以'运河技艺、运河美食、运河杂技表演'三大板块为主线，通过沉浸式、场景化的展陈方式，打 造全新非遗文旅体验。"沧州市文化广电和旅游局二级调研员刘国江介绍。 除了传统观光旅游，人们越来越期待在旅途中感受文化熏陶。丰富多彩的非遗，彰显出中华优秀传统文 化历久弥新的魅力。 一块染布，一把蜡刀，来自 ...

赴一场非遗游园会、沿着运河赏非遗、把融合传统与时尚的非遗"带回家"……国庆、中秋假期，在各地 丰富多彩的文旅活动中，常常可以看到非遗的身影，"跟着非遗去旅行"成为新时尚。 作为文旅融合的创新业态，"非遗+旅游"正以文化赋能旅游、旅游激活非遗的双向之力，持续激发文旅 市场新活力，成为推动消费的新契机。 10月1日，一场别开生面的非遗歌会在广西南宁戏曲博物馆举行，多元互动与艺术展演，为游客带来融 合传统与现代的沉浸式文化体验。 多彩非遗，增添文化味 10月2日，河北沧州吴桥杂技幻乐城，2025年大运河非遗联展热闹非凡。"来到吴桥看杂技，还能见识这 么多非遗技艺，大开眼界！"来自北京的游客刘敏漫步展区，不时拍照打卡。 转过弯，就能看见众多来自各地的非遗展品：北京兔儿爷泥塑憨态可掬，红袍绿靴的造型鲜活可爱；浙 江龙泉青瓷展台前，匠人正擦拭瓷瓶；山东潍坊风筝挂满一面墙，彩蝶、仙鹤造型栩栩如生……游客漫 步其中，好似翻开了一幅在时光里铺展的文化长卷。 "联展以'运河技艺、运河美食、运河杂技表演'三大板块为主线，通过沉浸式、场景化的展陈方式，打 造全新非遗文旅体验。"沧州市文化广电和旅游局二级调研员刘国江介绍。 除了传统观 ...

Group 1 - The article highlights the transformation of Xinjiang's rural areas, particularly focusing on the development of "characteristic villages" that contribute to rural revitalization [1][3] - The village of Xiaofenzi has seen significant changes since 2014, attracting artists and benefiting from government support, including 106 million RMB for infrastructure [3][4] - Local residents have started businesses such as homestays and agritourism, leading to increased income and improved quality of life [4][6] Group 2 - The "Earthenware Village" in Kashgar has leveraged its status as a deep poverty area to develop tourism based on its intangible cultural heritage, resulting in a new rural development model [6][7] - The village has become a tourist attraction, receiving over 400,000 visitors annually and creating more than 200 jobs [6][7] - By the end of 2020, Xinjiang achieved significant improvements in infrastructure and living standards, with rural residents' disposable income increasing by 12,551 RMB since 2012 [7]

旅博会现场"真 乡"了！数字赋 能乡游引发关注 热潮_南方+_南 方plus "我们不仅要让 城市发现乡村的 美，也要让乡村 接得住城市的 单。"9月13日， 在2025广东国际 旅游产业博览会 同期举办的第六 届广东民宿集群 产业推介大会 上，南方农村报 社真乡平台内容 总监马千里介 绍，作为全国首 个乡村旅游服务 平台，"真乡"通 过构建乡村旅 游"数字基础设 施"，以"媒体 +"深度融合赋能 农文旅产业高质 量发展。 严谨选拔，最终 16家优秀民宿脱 颖而出，分别获 评省级白金、金 牌与银牌等级。 评审专家严格依 照《非遗主题民 宿评价规范》 （T/GDTAS 005 —2023），从非 遗主题元素、特 色文化符号呈现 到非遗体验活动 设计等多个维度 非遗民宿评定树 立行业标杆 推介大会上， 2025年广东省非 遗等级民宿贯标 授牌仪式同步举 行，南方农村报 社党委委员、副 主编洪继宇为获 评单位正式授 牌。据介绍，该 活动是"真乡"积 极参与行业共 建，推动行业标 准化与品质化的 一大举措。 今年5月，"真 乡"联合广东省 旅游协会标准委 员会、广东旅粤 家民宿学院等单 位发起2025年广 东省非遗民 ...

Core Viewpoint - The first batch of provincial-level intangible cultural heritage (ICH) themed homestays in Guangdong has been officially announced, marking a significant step in promoting the integration of ICH and tourism [3][28]. Group 1: Evaluation Process - The evaluation activity for ICH themed homestays in Guangdong started in May 2023, attracting 25 homestays from 13 cities to participate [8]. - After initial material review, qualification screening, and on-site evaluations, 16 homestays advanced to the final review stage [9]. - The evaluation focused on various dimensions, including the presence of ICH elements, cultural symbols, and experiential activities [14][15]. Group 2: Results of the Evaluation - A total of 16 homestays were awarded different levels: 5 Platinum, 8 Gold, and 3 Silver [25][26]. - The evaluation results will be publicly announced for a period of 7 days, allowing for feedback from the public [31][50]. Group 3: Industry Impact - The evaluation serves as a review of the development achievements of ICH homestays in Guangdong and is seen as an important measure to promote the "ICH + tourism" integration [28][30]. - The awarded homestays will receive official certification and be prioritized in industry promotion channels, enhancing their visibility and marketability [32][33].

Core Insights - The integration of "intangible cultural heritage + tourism" is emerging as a significant force in stimulating cultural and tourism consumption, showcasing substantial growth in visitor numbers and revenue in regions like Chaoshan and Chongqing [1][2][4] Group 1: Market Performance - In the Chaoshan region, the popularity of the Yingge dance led to a 795% year-on-year increase in tourism orders during the Spring Festival, with Shantou receiving 6.328 million visitors, a 24.77% increase, and generating tourism revenue of 6.265 billion yuan, up 43.47% [1] - Chongqing's Rongchang District, leveraging "Rongchang Lu Goose," welcomed 2.345 million visitors during the May Day holiday, marking a significant 168.2% increase compared to the previous year [1] Group 2: Consumer Engagement - "Intangible cultural heritage + tourism" effectively merges cultural, experiential, and emotional values, enhancing consumer engagement and preventing product homogenization by offering unique regional cultural elements [2][3] - The immersive experiences provided by "intangible cultural heritage + tourism" allow tourists to actively participate in traditional crafts, significantly increasing their willingness to spend [2] Group 3: Strategic Development - To further enhance the vitality of the cultural tourism market, strategies include promoting cross-industry integration and extending the value chain of "intangible cultural heritage + tourism," creating a comprehensive industry ecosystem [3] - Emphasizing technological empowerment can transform the consumer experience from a flat, single-sensory approach to a multi-sensory, interactive model [3] - Integrating intangible cultural heritage into everyday life through unique accommodations and public spaces can meet consumer demands and enhance overall consumption quality [3][4]

Group 1 - The article emphasizes the integration of digital technology in enhancing the cultural tourism industry in Heze, Shandong, leveraging the region's rich historical and cultural heritage [1][7] - Shandong Mobile has implemented a comprehensive network coverage strategy, including the establishment of 66 new 5G-A base stations, significantly improving network capacity to accommodate up to 600,000 visitors per day at major tourist sites [2][4] - The introduction of an integrated management platform utilizing GIS, video surveillance, and real-time monitoring has improved visitor management and operational efficiency at scenic spots [4][6] Group 2 - The company is promoting a new model of "intangible cultural heritage + tourism" through innovative technologies such as VR panoramic live streaming, enhancing the accessibility and appeal of traditional crafts and cultural experiences [6] - Shandong Mobile aims to continue its focus on digitalization, providing technological solutions that support the cultural tourism sector and contribute to rural revitalization efforts [7]

Core Points - The 2025 China Original Folk Song Festival was inaugurated in Hohhot, aiming to showcase the achievements in the protection and inheritance of traditional music and intangible cultural heritage in China [1][2] - The festival featured various activities including opening performances, cultural fairs, concentrated exhibitions of original folk songs, grassroots cultural outreach, and closing performances [1] - The Ordos sub-venue hosted 65 traditional music performance teams, highlighting the rich diversity of Chinese folk music [1][2] Group 1 - The theme of the festival is "Original Heavenly Sound, Folk Songs of Chinese Feelings," emphasizing the cultural exchanges among different ethnic groups in China [1] - The performances included a variety of traditional music styles, such as pastoral songs, labor songs, and regional instrumental music, showcasing the unique charm of each ethnic group's music [1][2] - The event in Ordos served as a vivid example of the deep integration of intangible cultural heritage and tourism, promoting cultural appreciation and heritage protection [2] Group 2 - The festival featured notable performances such as the Shanxi folk song "Peach Blossom Red, Apricot Blossom White," and the Jiangsu folk song "Planting Across the River," which reflect the local cultural essence [2] - The closing performance included the Shandong Zou City Pingpai Guqing music, demonstrating the extraordinary charm of traditional wind and percussion music [2] - The event was a heartfelt tribute to the collective memory and cultural genes of the Chinese nation, with Ordos providing effective organization and an inclusive atmosphere for this national cultural event [2]

Group 1 - The article highlights the integration of intangible cultural heritage (ICH) with tourism in Hainan, showcasing various cultural activities during the May Day holiday [2][3] - The event in Danzhou featured a theme of "Tasting Dongpo Cuisine, Walking Dongpo Ancient Road, and Painting Danyang Scenery," emphasizing the cultural significance of the region [2] - The promotion of ICH tourism has become a new highlight in Hainan, with various cities offering rich cultural tourism experiences during the holiday [2][3] Group 2 - Changjiang Li Autonomous County organized a flash mob event that combined ICH performances with modern elements, enhancing the cultural experience for travelers [3] - Haikou City launched a series of activities featuring puppet shows, allowing tourists to engage with local culture and traditional arts [3] - The China (Hainan) South China Sea Museum in Qionghai City introduced a series of educational activities showcasing traditional crafts, inviting artisans to demonstrate their skills [3]