同时，青海深化"非遗+旅游"融合，培育非遗体验游、研学游等新业态，彩虹部落土族园入选全国典型 案例，4条线路入选全国乡村旅游精品线路。开展非遗"进景区、进社区、进校园"活动6000余次；开发 千余种文创产品，在2025中国特色旅游商品大赛中荣获6金10银5铜的历史最佳成绩。借助国际文化交流 活动、央视频道展播等平台，近3000 件（套）文物走出高原，让青海走向全国、亮相世界。 在双创实践上，青海完成40名国家级非遗传承人和42项省级非遗项目数字化记录，形成328部数字文献 资料。投入3100余万元专项资金支持热贡艺术等项目创新升级，培育（孵化）国家级工艺美术大师6 人、省级工艺美术大师100人，建成127家非遗及"青绣"工坊，带动5万名群众就业增收。 本报讯 （记者 王煜鹏 郑思哲） 2025年12月26日，记者从"'十四五'发展成就"系列主题新闻发布会宣传 思想文化工作专场获悉，"十四五"以来，我省一体推进文化遗产保护、传承与发展，构建起系统化保护 体系，并通过创新实践推动非遗"活"起来，有效带动群众就业增收，让高原文化瑰宝焕发时代光彩。 我省颁布实施《青海省非物质文化遗产条例》，编制2025—2035年文 ...

Core Insights - The integration of intangible cultural heritage (ICH) with tourism in Qinghai Province is being highlighted through the announcement of ten exemplary cases, showcasing innovative practices that enhance cultural experiences for visitors [1] Group 1: Integration of ICH and Tourism - Qinghai's cultural and tourism department has selected ten outstanding cases that combine ICH with various tourism forms, such as rural tourism and sports tourism, to provide diverse cultural experiences for tourists [1] - The selected cases demonstrate the vitality of ICH and tourism integration, with examples like the Dan Gar Ancient City transforming from a single-product heritage area to an immersive experience workshop, attracting over 2 million visitors and generating significant tourism revenue [1] Group 2: Cultural Heritage and Economic Impact - The Rainbow Tribe Tuzu Park in Haidong City integrates nine national and 25 provincial ICH projects into its tourism development, allowing visitors to deeply engage with Tuzu culture [2] - The Murong Ancient Village, a national 4A scenic area, leverages local ICH to create immersive experiences that boost local employment and income, with an average annual income increase of 25,000 yuan per household in a specific village [3] Group 3: Product Development and Innovation - The development of cultural tourism products in Qinghai reflects the region's rich ICH, with examples like the traditional Tibetan candy "Quke Anda," which has been modernized for broader appeal [4] - The establishment of a cooperative model by a local entrepreneur has successfully integrated ICH workshops and experience bases, creating a comprehensive cultural tourism experience that includes production, sales, and dining [4]

Core Viewpoint - The cultural event in Nanshan Town, Qionglai City, showcases the integration of traditional Qiang culture with modern tourism, emphasizing the benefits of cultural heritage and tourism development for local communities [1] Cultural Integration and Activities - The event featured traditional Qiang performances such as "Picking Pepper" and innovative interactions like robots in Qiang costumes performing the Shalang dance, highlighting a blend of technology and folklore [1] - Various local delicacies, including highland goat meat hotpot and yam glutinous rice cakes, were showcased alongside traditional Qiang sports, promoting community engagement [1] Tourism Development and Economic Impact - The event is a representation of the achievements in cultural and tourism integration in Nanshan Town, with a focus on leveraging local intangible cultural heritage and ecological advantages [1] - Nanshan Town has received 80,000 visitors this year, generating over 5 million yuan in tourism revenue, demonstrating the tangible benefits of cultural transmission and industrial development for rural revitalization [1]

Core Viewpoint - A large-scale performance of the traditional "Coconut Fan Dance" was held in Yuanjiang, Yunnan, showcasing the cultural heritage of the Hani ethnic group and attracting both local residents and tourists [1][3]. Group 1: Cultural Significance - The Coconut Fan Dance is an important traditional cultural expression of the Hani ethnic group, representing historical memories and recognized as a national-level intangible cultural heritage [3]. - The performance featured over a thousand participants, including local residents and tourists, who danced with coconut fans, illustrating the dance's artistic characteristics and the Hani people's respect for nature and love for life [3]. Group 2: Tourism and Economic Impact - Yuanjiang County has been actively exploring the integration of "intangible cultural heritage + tourism" and "intangible cultural heritage + residency" development models, enhancing visitor experiences and cultural engagement [3]. - In the first nine months of 2025, Yuanjiang County received a total of 18,000 tourists, indicating a growing interest in the region's unique cultural offerings [3].

Core Insights - The integration of intangible cultural heritage (ICH) and tourism is becoming a new trend, enhancing cultural experiences and stimulating market vitality during the National Day and Mid-Autumn Festival holidays [1][8] Group 1: Cultural Events and Experiences - Various cultural events featuring ICH were held during the holidays, such as the grand exhibition in Cangzhou, showcasing diverse ICH crafts and performances [2][3] - Visitors are increasingly seeking cultural immersion during their travels, as evidenced by the high attendance at ICH-related activities, such as over 50,000 visitors in Zhaoxing during the holidays [3] - Interactive cultural experiences, such as traditional dyeing and handicraft workshops, are gaining popularity, allowing participants to create their own ICH products [4][5] Group 2: Innovative Integration of ICH and Modern Trends - The blending of ICH with modern elements has led to the creation of diverse cultural and creative products, appealing to younger audiences [7][8] - New products, such as bags and home decor items featuring traditional patterns, are being developed to connect ancient techniques with contemporary lifestyles [7] - The focus on making ICH accessible and participatory is shifting from passive observation to active engagement, enhancing its visibility and relevance in modern society [4][8]

Core Insights - The integration of intangible cultural heritage (ICH) and tourism is becoming a new trend, enhancing cultural experiences and stimulating market vitality during the National Day and Mid-Autumn Festival holidays [1][9]. Group 1: Cultural Events and Experiences - Various cultural tourism activities featuring ICH were prominent during the holidays, with events like the 2025 Grand Canal ICH Exhibition in Hebei attracting significant visitor interest [2]. - Visitors engaged in hands-on experiences, such as wax dyeing and traditional crafts, highlighting the desire for cultural immersion rather than mere sightseeing [3][4]. - The popularity of ICH experiences is evident, with over 50,000 visitors recorded in the Zhaoxing Dong Village during the holidays [3]. Group 2: Diverse Presentation and Engagement - Events like the non-heritage song meeting in Nanning showcased interactive and artistic performances, enhancing visitor engagement [4]. - The integration of ICH into various settings, such as markets and exhibitions, has increased its visibility and accessibility to the public [6]. Group 3: Innovative Cultural Products - The fusion of ICH with modern design has led to the creation of diverse cultural products, appealing to younger consumers [8]. - Traditional techniques are being adapted into contemporary items, such as bags and home decor, making ICH relevant in modern life [8]. Group 4: Future of ICH and Tourism - The potential for ICH to drive high-quality development in the tourism sector is significant, emphasizing the need for innovative integration with modern technology and creative approaches [9].

Core Insights - The integration of intangible cultural heritage (ICH) and tourism is becoming a new trend, enhancing cultural experiences and stimulating market vitality during the National Day and Mid-Autumn Festival holidays [1][8] Group 1: Cultural Events and Experiences - Various cultural tourism activities featuring ICH were highlighted during the holidays, such as the lively ICH exhibition in Cangzhou, Hebei, showcasing diverse traditional crafts and performances [2][3] - Visitors are increasingly seeking cultural immersion during their travels, as evidenced by the high attendance at ICH events, with over 50,000 visitors in Zhaoxing, Guizhou, during the holidays [3] Group 2: Interactive and Immersive Experiences - Events like the ICH song meeting in Nanning and hands-on workshops in Xinjiang provided immersive cultural experiences, blending traditional and modern elements [4][5] - The Xinjiang Intangible Cultural Heritage Museum features various ICH displays and hands-on activities, attracting significant visitor interest [6] Group 3: Innovative Cultural Products - The fusion of ICH with modern design has led to the creation of diverse cultural products, such as bags and home decor, appealing to younger consumers [7] - The development of ICH-based products not only generates revenue but also promotes the transmission of traditional skills [8] Group 4: Future Prospects and Development - The potential for high-quality development in the integration of ICH and tourism is significant, emphasizing the need for innovative models that leverage modern technology and creativity [8]

Group 1 - The article highlights the transformation of Xinjiang's rural areas, particularly focusing on the development of "characteristic villages" that contribute to rural revitalization [1][3] - The village of Xiaofenzi has seen significant changes since 2014, attracting artists and benefiting from government support, including 106 million RMB for infrastructure [3][4] - Local residents have started businesses such as homestays and agritourism, leading to increased income and improved quality of life [4][6] Group 2 - The "Earthenware Village" in Kashgar has leveraged its status as a deep poverty area to develop tourism based on its intangible cultural heritage, resulting in a new rural development model [6][7] - The village has become a tourist attraction, receiving over 400,000 visitors annually and creating more than 200 jobs [6][7] - By the end of 2020, Xinjiang achieved significant improvements in infrastructure and living standards, with rural residents' disposable income increasing by 12,551 RMB since 2012 [7]

Core Insights - The article discusses the "True Countryside" platform's role in enhancing rural tourism through digital empowerment and integration with urban tourism [4][5][6] Group 1: Digital Empowerment in Rural Tourism - "True Countryside" is the first rural tourism service platform in China, aiming to build digital infrastructure for rural tourism [4] - The platform integrates media and tourism to promote high-quality development in the agricultural, cultural, and tourism industries [5][6] Group 2: Non-Heritage Homestay Standardization - The platform participated in the 2025 Guangdong Province Non-Heritage Homestay Standardization Award ceremony, promoting industry standards and quality [9][10] - The evaluation attracted 25 homestays from 13 cities, with 16 outstanding homestays awarded various levels of recognition [14][18] Group 3: Comprehensive Service System - "True Countryside" has developed a comprehensive service system that includes route planning, homestay booking, specialty product selection, and cultural experiences [28] - The platform features over 100 premium routes and has attracted 300,000 registered users and over 1,000 merchants, with an average of 60,000 users engaging in virtual rural tours daily [30] Group 4: Cultural IP and Engagement - The platform has created popular cultural IPs, such as "Following Ancient People in Guangdong," which has driven significant engagement and increased homestay bookings by 40% [41][48] - "True Countryside" aims to convert online traffic into economic benefits, projecting a 60% increase in merchant foot traffic through initiatives like the "Qingyuan Chicken Ranking" [48] Group 5: Future Development Plans - The platform plans to deepen content dissemination, expand resource integration to cover over 2,000 rural tourism points, and enhance service experiences through smart recommendations and comprehensive packages for families [51][59][60]

Core Viewpoint - The first batch of provincial-level intangible cultural heritage (ICH) themed homestays in Guangdong has been officially announced, marking a significant step in promoting the integration of ICH and tourism [3][28]. Group 1: Evaluation Process - The evaluation activity for ICH themed homestays in Guangdong started in May 2023, attracting 25 homestays from 13 cities to participate [8]. - After initial material review, qualification screening, and on-site evaluations, 16 homestays advanced to the final review stage [9]. - The evaluation focused on various dimensions, including the presence of ICH elements, cultural symbols, and experiential activities [14][15]. Group 2: Results of the Evaluation - A total of 16 homestays were awarded different levels: 5 Platinum, 8 Gold, and 3 Silver [25][26]. - The evaluation results will be publicly announced for a period of 7 days, allowing for feedback from the public [31][50]. Group 3: Industry Impact - The evaluation serves as a review of the development achievements of ICH homestays in Guangdong and is seen as an important measure to promote the "ICH + tourism" integration [28][30]. - The awarded homestays will receive official certification and be prioritized in industry promotion channels, enhancing their visibility and marketability [32][33].