Core Viewpoint - The psychological counseling industry is on the verge of significant growth, driven by increasing demand and the potential of AI to address supply issues [3][15]. Group 1: Industry Overview - The psychological counseling industry is experiencing a transformation, moving from a niche service for the educated to a common demand among the general public [3][4]. - The number of registered users for 壹心理 has surged from over 23 million to 48 million since 2020, with cumulative psychological service users exceeding 3.5 million [3][4]. - 壹心理's annual revenue has reached over 300 million yuan, solidifying its position in the industry [3][4]. Group 2: Business Model - 壹心理 operates on a dual approach: serving C-end users with psychological needs and nurturing the growth of counselors [5][7]. - The service matrix includes three levels: mature counselors (800 yuan for 50 minutes), novice counselors (100-300 yuan for 50 minutes), and instant listening services [7][8]. - The company has developed a one-stop support platform for counselor growth, with 500,000 registered users, including various mental health professionals [8][17]. Group 3: AI Integration - In 2024, 壹心理 plans to launch three AI products aimed at enhancing the efficiency of counseling services and training [15][16]. - The AI products include "Most Beautiful Teacher AI" for teachers, "AI Practice Room" for counselors, and "AI Psychological Supervision" to provide affordable guidance [16][18]. - The integration of AI is expected to alleviate the time constraints faced by counselors, potentially allowing AI to meet 70% of user needs [18][19]. Group 4: Market Positioning - 壹心理's innovative approach has positioned it as a leader in the industry, especially during the pandemic when online consultations surged [10][14]. - The company aims to create a "small monster" in the market, focusing on user trust and recognition rather than sheer size [19].