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文旅IP热力涌动 激发“双节”服务消费新增量
Yang Guang Wang· 2025-09-28 12:23
Core Insights - The upcoming National Day and Mid-Autumn Festival holidays have prompted various regions to intensively prepare cultural and tourism activities, showcasing a series of themed cultural tourism IPs that enhance local tourism brands and provide diverse travel options for the public [1][2] Group 1: Cultural Tourism IP Development - Cultural tourism IPs are condensed carriers of core value in the cultural tourism industry, characterized by unique identification and emotional resonance, which can be commercially developed into tourism products, experiences, or services [1] - The keywords "linkage, characteristics, scenes, and experiences" are central to the development of cultural tourism IPs across different regions [1] Group 2: Regional Collaboration and Events - In the context of regional integration, cross-regional cultural tourism IPs are becoming crucial for promoting consumption, as seen in the Beijing-Tianjin-Hebei region, which has launched a series of collaborative tourism activities [2] - Events like the 14th China Arts Festival have inspired regions such as Sichuan and Chongqing to create unique tourism routes that combine high-quality cultural performances with local attractions, effectively expanding service consumption [2] Group 3: Localized Cultural Tourism Initiatives - Many localities focus on exploring their cultural essence and unique charm through smaller, innovative tourism IPs, such as the "Beautiful China Singing Tour" music festival in Handan, Hebei, which integrates local intangible cultural heritage and cuisine [3] - The "dual festival" period is characterized by a diverse layout of cultural tourism IPs, including family-friendly activities, night markets, and heritage exhibitions, creating a comprehensive consumption scene matrix [3] Group 4: Consumer Demand and Service Innovation - The rise of cultural tourism IPs reflects a deep understanding of the trend towards consumption upgrades and the potential of service consumption, as consumer demand shifts from mere availability to quality and uniqueness [4] - A series of actions aimed at stimulating consumption are being implemented, focusing on both demand-side potential and supply-side service innovation, injecting new momentum into the consumption engine [4]