位于宜宾高铁南片区的万象宜宾天地。宜宾观察 罗顺 摄 俯瞰李庄古镇夜景。宜宾观察 罗顺 摄 9月25日晚，高铁宜宾站站前广场，步行街两侧的灯牌依次亮起，竹造型的塔楼下，夜色与彩灯交织。从品牌 首店到艺术展陈，宜宾又一个商圈正在加速崛起。 当晚，在"购在中国·四川站"暨第四届中国（四川）国际熊猫消费节启动活动上，宜宾高铁南片区E·PARK宜 公园入选2025年度"蜀里安逸"消费新场景名单，是除成都外唯一入选"潮品乐购类"方向的地级市项目。 丰富场景 新城区新商圈加快成势 老城区商业体不断焕新 9月29日，位于E·PARK宜公园的万象宜宾天地项目开业，引入超100家品牌首店，包括盒马鲜生、幸福蓝海国 际影城、开心麻花剧场、乐高等国际大牌与特色空间，首店比例超40%。 "发展首发经济"，正是"蜀里安逸"消费新场景建设"潮品乐购类"方向的目标之一。不只是积极引入和开设首 店，E·PARK宜公园所在的高铁南片区，是宜宾接下来发力促消费的主阵地。 "这里位于成贵、渝昆两条高铁的交叉点上，是很多游客来到宜宾的'第一站'，也是重点发力的城市新区。交 通优势和环境优势，有望放大首发经济的消费促进效果。"宜宾市商务局相关负责人介 ...

随着国庆、中秋"双节"假期临近，各地连日来密集召开文旅活动筹备新闻发布会。一系列围绕"迎国庆、贺中秋、庆丰收"主题的特色文旅IP集中亮相。这些 文旅IP，不仅为区域内外民众假期出行提供了多元选择，更以创新活力迭代升级各地文旅品牌的传播矩阵。 从观演赏剧到游历山河，从中秋团圆主题活动到亲子游乐项目，从夜间消费场景到丰收体验项目，"双节"文旅IP正呈现出"多元化布局、场景化渗透"的特 点。它们彼此串联、相互赋能，形成覆盖全年龄段、全时段的消费场景矩阵。基于国庆中秋"喜相逢"的假期特征，部分地区将中秋赏月与非遗展演结合创 新，打造"月下非遗"主题IP；有的景区推出亲子研学IP，将自然教育、文化学习融入游乐体验；不少城市围绕夜间消费，打造"夜间市集+灯光秀+特色演 出"的夜间文旅IP。这种"IP串珠成线"的模式，不仅可以进一步提升游客的消费体验，更能带动当地服务消费的全方位增长，释放出显著的"乘数效应"。 "文旅IP"是文化旅游产业中核心价值的浓缩载体。其本质是基于特定文化内核、具备独特识别性与情感共鸣力，并可通过商业开发转化为文旅产品、体验或 服务的知识产权（IP）体系。梳理各地的文旅IP不难发现，"联动、特色、场 ...

"文旅IP"是文化旅游产业中核心价值的浓缩载体。其本质是基于特定文化内核、具备独特识别性与情感共鸣力，并可通过商业开发转化为文旅产品、体验或 服务的知识产权（IP）体系。梳理各地的文旅IP不难发现，"联动、特色、场景、体验"是核心关键词。 [ 责编：徐皓 ] 而今，在我国区域一体化发展背景下，跨区域文旅联动IP正成为促进消费的重要抓手。以京津冀地区为例，三地依托地缘相近、文化相通优势，策划推出一 系列区域联动文旅消费活动，通过整合历史文化、自然风光、民俗体验等资源，开发"乐游京津冀"等组合产品，构建联动消费"引力场"，让游客在"双节"出 行中获得更丰富多元的沉浸式体验。四川、重庆则借第十四届中国艺术节举办的东风，推出"跟着演出去旅行"等精品IP，将艺术节的优质资源与川渝两地知 名景区、特色古镇串联，形成特色旅游线路，让广大游客既能欣赏高水平的文艺演出，又能畅游巴蜀大地，有效拓展了服务消费的时空边界。 从观演赏剧到游历山河，从中秋团圆主题活动到亲子游乐项目，从夜间消费场景到丰收体验项目，"双节"文旅IP正呈现出"多元化布局、场景化渗透"的特 点。它们彼此串联、相互赋能，形成覆盖全年龄段、全时段的消费场景矩阵。基 ...

围绕"一人一岛一路一港"打造丰富多彩的旅游产品和文旅活动 "双节"假期，解锁儋州N种玩法 海南环岛旅游公路环新英湾支线。海南日报全媒体记者 陈元才 摄 《男神东坡》在儋州海花岛旅游度假区上演，外国游客争相与演员合影。见习记者 王泽洋 摄 洋浦国际集装箱码头附近沙滩吸引游客前来游玩。海南日报全媒体记者 陈元才 摄 海南日报全媒体记者 吴心怡 "大江东去浪淘尽，何妨吟啸且徐行……"9月25日晚7时，沉浸式演艺《男神东坡》在儋州海花岛旅游度 假区博物馆4号馆开演，"东坡先生"与"黎子云"等人组成一支"潮流乐队"，欢快的歌舞、沉浸式的演绎、精美 的布景让观众"穿越"时光，梦回大宋。 到儋州旅游怎么玩?围绕"一人一岛一路一港"找答案准没错!儋州围绕"一人"(苏东坡)、"一岛"(海花 岛)、"一路"(海南环岛旅游公路儋州段)、"一港"(洋浦港)四大文旅IP，打造丰富多彩的旅游产品和文旅活动， 而《男神东坡》的火爆正是"一人"与"一岛"IP碰撞出的绚丽火花。 "IP"叠加 擦亮文旅金名片 "以前我对苏东坡不是很熟悉，看了演出后，了解到他是一个很伟大的人，为海南做了很大的贡献。"欣 赏完沉浸式演艺《男神东坡》后，格鲁吉亚游客 ...

●"踏歌金秋胜景·一路锦绣天府"12条主题旅游线路覆盖特色美食寻味、休闲康养度假、潮玩文创打 9月20日，"锦绣天府·安逸四川"2025四川省文化和旅游宣传推广活动在湖南长沙橘子洲焰火广场启 幕。文化和旅游厅联合成都、攀枝花等地文旅部门，以及省旅投集团等文旅企业，以主题推介、快闪巡 游、沉浸体验、非遗展示等形式，将蜀地风情打包为一场流动的文旅游园会，提前点燃国庆中秋双节游 四川的热情。 活动通过实景造景、动态影像与创意展陈等形式，把国宝大熊猫的憨态可掬、峨眉山的灵秀 等"搬"到现场。推介会上，紧扣国庆中秋双节消费需求，四川文旅推介官、天府旅游名导与湖南本地文 旅达人联袂登场，发布"踏歌金秋胜景·一路锦绣天府"12条主题旅游线路，覆盖特色美食寻味、休闲康 养度假、潮玩文创打卡、历史研学探秘等多重场景。成都、广元、南充、巴中、达州等地代表及省旅投 集团等企业作专场推介，推出多款四川秋冬特色文旅产品与新体验。 同一天，2025西藏文化旅游推广活动亮相成都，联手四川文旅进一步打造"此生必驾318"超级文旅 IP。近年来，四川与西藏持续加强G318/G317基础设施建设和服务水平提升，共同打造多个主题服务 区、高原超充 ...

本报郑州9月18日电 （记者方敏）第十二届中国·焦作国际太极拳大赛暨2025云台山旅游节近日在河南省 焦作市开幕，来自32个国家和地区的2000多名运动员参赛。 (责编：赵欣悦、袁勃) 《 人民日报 》（ 2025年09月19日 15 版） 本届"一赛一节"由国家体育总局武术运动管理中心、中国武术协会、河南省体育局、焦作市人民政府主 办。依托太极拳和云台山两大文旅IP，大赛期间除开展太极拳个人项目、集体项目、推手比赛等，还将 举办非遗推广、商贸合作等主题活动。 ...

Core Insights - The article discusses the comprehensive deployment of the spirit of Xi Jinping's important speech during his inspection in Henan, focusing on promoting cultural prosperity and building a strong cultural tourism province [2] Group 1: Industry Development - The cultural tourism industry in Henan achieved a milestone last year, receiving over 1 billion visitors and generating over 1 trillion yuan in tourism revenue, but still faces challenges such as lagging urban tourism compared to cities like Changsha, Xi'an, and Chengdu [2] - To become a pillar industry, Henan's cultural tourism must focus on cultural transformation, industry capability, international communication, and operational entities [2] - The province aims to enhance its cultural tourism capabilities by creating a modern cultural tourism system and implementing projects like "cultural empowerment" and "street renewal" to revitalize historical cultural districts [2] Group 2: IP Development and Marketing - Henan has seen the emergence of popular cultural tourism IPs like Wansui Mountain Wuxia City, and to sustain this momentum, the province plans to create an IP matrix and strengthen its main brand "Walking Henan, Understanding China" [3] - The strategy includes integrating IP with technology to develop immersive experiences and promoting IP elements across the entire tourism value chain [3] - Innovative marketing strategies will be employed, utilizing new media to create buzz around IPs through events and collaborations with influencers [4] Group 3: Future Directions - The article emphasizes the need for regional collaboration to create a unified cultural tourism development community, leveraging the historical significance of the Yellow River ancient capital group [4] - It advocates for breaking industry boundaries to promote integration across culture, tourism, and technology, and expanding into various tourism sectors such as educational tourism and wellness tourism [4] - The focus will be on nurturing specialized enterprises in key areas like digital cultural tourism, cultural creativity, and tourism performance to drive structural adjustments and industry chain reshaping [4]

Core Insights - The "Village Super" football tournament in Rongjiang County, Guizhou, resumed on July 26 after severe flooding in late June, showcasing the region's rapid recovery and resilience [1][2] - The event has significantly boosted the local tourism economy, generating nearly 20 billion yuan in comprehensive tourism revenue over the past two years [1][4] Group 1: Event Resumption and Community Involvement - The tournament's venue was rebuilt in just 30 days, with local government and community volunteers working tirelessly to restore the football field and facilities [2] - A gratitude parade was held to honor the rescue and support teams from across the country, highlighting community solidarity [2][3] - The first match day featured four games, with a notable match between teams from severely affected areas, emphasizing the spirit of perseverance among local residents [2] Group 2: Economic Impact and Tourism Growth - Since its inception on May 13, 2023, the tournament has generated approximately 20 billion yuan in tourism revenue for Rongjiang County, transforming it from a poverty-stricken area to a county with over 10 billion yuan in GDP [4] - Hotel bookings surged, with a 105% increase on July 26, marking the highest single-day record for the year, indicating a strong recovery in the local hospitality sector [4] - The event has led to a significant rise in online interest, with search volume increasing by over 330% since July 12, reflecting heightened public engagement [4]

Core Viewpoint - The article highlights the issue of homogenization in the tourism and cultural industry, where many destinations offer similar experiences, leading to visitor fatigue and a lack of unique cultural identity [1][2]. Group 1: Homogenization in Tourism - The phenomenon of homogenization in tourism has been prevalent for a long time, with many attractions adopting similar marketing slogans and themes, resulting in public discontent [1]. - The repetitive nature of tourist experiences, such as similar architectural styles and local products, diminishes the uniqueness of regional cultures, causing visitors to lose interest [1]. Group 2: Innovative Responses to Tourism Challenges - As the summer tourism season begins, local tourism sectors are challenged to provide fresh and diverse experiences to attract visitors and stimulate the "summer economy" [2]. - Various regions are attempting to innovate, such as Shaanxi launching over 1,200 summer cultural tourism activities, Yunnan enhancing nighttime tourism offerings, and Jiangxi opening natural swimming areas to attract tourists [2]. - The essence of tourism lies in unique experiences, and to avoid the pitfalls of homogenization, destinations must develop their own cultural tourism IP and integrate with other sectors like culture, technology, and education [2].

Core Insights - Guangxi is uniquely positioned as the only coastal, border, and riverine ethnic minority autonomous region in China, providing significant advantages for the development of border tourism [1][2] - The border cities of Fangchenggang, Baise, and Chongzuo have seen a continuous increase in "border gate tourism," with visitor numbers and tourism revenue both expected to grow by over 14% in 2024 [1][10] - The "border gate tourism" has transformed from a geographical boundary into a vibrant cultural and tourism IP, attracting more visitors to Guangxi [2] Summary by Sections Border Tourism Growth - In 2024, Fangchenggang is projected to receive 39.88 million tourists, a 14.3% increase year-on-year, generating a total tourism revenue of 36.378 billion yuan, up 14.97% [10] - The East Port in Dongxing City recorded 8.581 million inbound and outbound travelers in the past year, ranking first among border ports in China [3][10] Tourist Experience - The East Port area is a popular destination, with a daily average of 26,000 people crossing during the "May Day" holiday, showcasing the area's appeal for experiencing exotic cultures [6][10] - Local businesses, such as Vietnamese specialty shops and cafes, thrive due to the influx of tourists, enhancing the overall tourism experience [5][7] Cultural Integration - The tourism strategy in Fangchenggang emphasizes the integration of cultural elements, offering immersive experiences such as cross-border singing contests and ethnic performances [11][12] - Baise is focusing on developing unique tourism products that combine red culture and border tourism, enhancing the attractiveness of the region [15][14] Cross-Border Tourism Initiatives - The opening of new cross-border tourism routes, such as the two-day tour from Pingxiang to Vietnam, has significantly increased tourist numbers, with 63,000 participants in just the first five months of 2024 [18][17] - The establishment of the first cross-border tourism cooperation zone at the Detian Waterfall is expected to enhance the tourism experience by allowing seamless access to attractions in both countries [20][21] Regional Development - Chongzuo is actively promoting its border tourism brand, "Charming Border," and has seen a 10% increase in domestic tourists, with 9 million visitors recorded in the past year [22][21] - The overall development of border tourism in Guangxi is characterized by a collaborative approach, integrating resources and enhancing regional tourism cooperation with neighboring countries [12][15]