Core Insights - The upcoming National Day and Mid-Autumn Festival are driving consumer interest in health-conscious and high-quality food products, with a notable shift towards premium offerings and local specialties [1][11]. Group 1: Egg Consumption - The demand for egg gift boxes has surged, with a 6.79% increase in egg price index in Beijing due to the festive season [2]. - Consumers are increasingly opting for supermarket private labels, such as "Bountiful Countryside," indicating a shift in brand loyalty [2]. - Egg brands are facing logistical challenges due to increased order volumes, leading to potential delivery delays [2]. Group 2: Meat and Prepared Foods - Pork consumption is experiencing a spike, with sales increasing by 20-30% during the festive period, as consumers stock up on various meat products [3][11]. - New product offerings in the prepared food sector, such as gourmet gift boxes featuring traditional and innovative dishes, are attracting consumer interest [4][6]. - The trend towards high-quality, ready-to-eat meals is evident, with brands like Tianfuhao introducing new products to meet evolving consumer preferences [6]. Group 3: Seafood Market - The seafood market is bustling, with a 30% increase in orders for crab gift boxes as consumers prepare for the holiday season [7]. - High-end seafood products, including Boston lobsters and sea cucumbers, are gaining traction, reflecting a growing consumer preference for premium ingredients [8]. - The supply chain for seafood is being optimized to ensure availability during the festive period, with significant daily trading volumes reported [7][8]. Group 4: Health and Wellness Trends - There is a marked increase in consumer interest in health-oriented products, with a focus on low-sugar and low-salt options, as well as traditional health supplements [10][11]. - The trend towards "face and substance" is evident, with consumers seeking aesthetically pleasing and high-quality gift boxes that reflect both personal and cultural values [10][11]. - Local specialties are becoming a significant part of festive shopping, with a wide range of regional products available to consumers [11].