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新华鲜报丨用户达6.7亿!读书日看数字阅读之变
Xin Hua She· 2025-04-23 08:27
新华社记者史竞男、万倩仪、邢拓 新华社北京4月23日电 题:用户达6.7亿!读书日看数字阅读之变 轻点手机屏幕,万卷诗书掌间流转;打开智能手表,日推金句映入眼帘;聆听有声读物,人间烟火萦绕 耳畔……数字时代,人们的阅读方式有了更多选择。 4月23日是世界读书日,在山西太原举办的第四届全民阅读大会上,最新发布的《2024年度中国数字阅 读报告》显示,2024年我国数字阅读市场总体营收规模为661.41亿元,用户规模已达6.7亿。 透过这份报告,一起来看过去一年的"阅读之变"。 队伍更庞大—— 2024年,数字阅读用户规模实现"增加一个亿"的目标,增长率为17.52%,增长量和增长率均创下近年来 新高。 从"一书在手"到"一屏万卷",十年来,我国数字阅读用户规模实现了翻倍增长,数字阅读已成为全民阅 读的重要引擎。 报告显示,26岁至35岁的用户仍然是主力;26岁及以上的用户占比已接近六成。 "数字阅读正在由以年轻人为主向更加成熟的年龄层渗透。"中国音像与数字出版协会第一副理事长张毅 君说。 场景更智能—— 报告显示,2024年,电子阅读依然是数字阅读用户的"心头好"。 "90后"陈文婷是读书软件的年付费会员。她认 ...
数字阅读连续三年居阅读方式榜首 市民阅读状况调查发布 综合阅读率达97.15% 人均阅读量超10本
Jie Fang Ri Bao· 2025-04-21 01:42
Core Insights - The 2024 Shanghai Citizen Reading Status Survey reveals a comprehensive reading rate of 97.15% among residents, with an average reading volume exceeding 10 books per person [1][2] Group 1: Reading Trends - Digital reading has become the preferred method for residents for three consecutive years, with a digital reading rate of 81.61% [3] - The average reading volume has decreased from 13.37 books in 2022 to 12.37 books in 2023, and further to 10.03 books in 2024 [2] - The peak reading time is identified between 20:00 and 22:00, with 52.64% of citizens reading during this period [2] Group 2: Public Engagement - There is a high enthusiasm for offline public reading activities, particularly the Shanghai Book Fair, which is the most popular event [2] - 77.96% of citizens have utilized public reading spaces such as libraries and bookstores in the past year, with a satisfaction rate of 79.00% for public libraries [4] Group 3: Second-hand Book Market - There is a growing willingness among citizens to participate in second-hand book trading, with 75.30% expressing interest, particularly among the youth at 78.43% [3] - The average spending on digital reading has increased from 173.95 yuan to 195.49 yuan, indicating a rising acceptance of paid digital content [3] Group 4: Youth and Children Reading - Youth reading volume is the lowest among all age groups, averaging 9.47 books, with 82.66% of them rating their reading volume as low [2] - Children prefer physical books, averaging 28.06 minutes of reading per day, and 87.60% of children under 8 have visited child-friendly reading spaces [6] Group 5: Senior Citizens' Reading Habits - The reading engagement of the elderly has improved, with 65.32% reading six or more books annually, and 80.44% favoring e-books [7] - "Reading + Health" activities are particularly popular among the elderly, who also frequently visit community reading rooms [7]