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比伯破产,海莉成亿万富翁,两人还过得下去吗?
Sou Hu Cai Jing· 2025-06-01 05:27
Group 1 - e.l.f. Beauty announced the acquisition of Hailey Bieber's skincare brand Rhode for a total valuation of $1 billion, making it one of the largest celebrity beauty acquisitions in recent years [3][5] - The deal includes $600 million in cash, $200 million in e.l.f. Beauty stock, and an additional $200 million contingent on the company's growth over the next three years [3][5] - Hailey Bieber is set to become a billionaire as a result of this acquisition, marking a significant shift in her financial status [3][5][24] Group 2 - Rhode's annual sales have exceeded $100 million, indicating strong market performance since its launch [10][11] - The brand has expanded its product line from three initial products to include tinted lip balms and blushes, and will soon be available in Sephora stores [13] - Hailey Bieber has expressed her vision for Rhode to reach a global audience and has acknowledged the support of her team in achieving this milestone [7][8] Group 3 - The acquisition reflects a broader trend in the beauty industry where celebrity brands are gaining significant traction and market share [11][24] - e.l.f. Beauty's strategic move to acquire Rhode aligns with its growth objectives and enhances its portfolio in the competitive beauty market [3][11] - The partnership positions Hailey Bieber as a strategic advisor for e.l.f. Beauty, further integrating her brand into the larger corporate structure [11][24]