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行业透视|35%代建项目售价高于平均值,苏州代建市场潜力可期
克而瑞地产研究· 2025-05-26 09:47
Core Viewpoint - Suzhou is experiencing rapid growth in the construction agency model, with a significant increase in market penetration, although it still represents a minority of the market, accounting for less than 20% of total transactions [2][4][23]. Group 1: Market Penetration and Trends - By 2024, 31% of new projects in Suzhou will be construction agency projects, making it the city with the highest penetration rate among monitored cities [3][4]. - The share of land acquired by state-owned enterprises (城投公司) has increased significantly, from 35% in 2021 to 86% in 2023, indicating a growing demand for construction agency projects [4][22]. - Despite the increasing number of construction agency projects, their market share remains low, with only 3% of total transaction volume in 2023 and 6% in 2024 [6][23]. Group 2: Project Performance and Location Impact - Some construction agency projects have high absorption rates, exceeding 80%, while others struggle with rates below 50%, primarily due to location differences [7][23]. - Projects located in core areas with better amenities tend to perform better in terms of sales compared to those in less favorable locations [7][10]. Group 3: Pricing Dynamics - Only 35% of construction agency projects have average selling prices above the city average, largely due to the nature of land acquisition by state-owned enterprises in non-core areas [8][10]. - High-quality, low-density projects can command higher prices, indicating that product quality can outweigh location advantages [13][10]. Group 4: Key Players and Future Opportunities - Major players in Suzhou's construction agency market include Longfor, CIFI, and Renheng, which together account for over 50% of the market [17][18]. - There are significant opportunities for expansion in areas like Xiangcheng and Wuzhong, where many state-owned land parcels remain undeveloped [22][23].