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行业透视|35%代建项目售价高于平均值,苏州代建市场潜力可期
克而瑞地产研究· 2025-05-26 09:47
Core Viewpoint - Suzhou is experiencing rapid growth in the construction agency model, with a significant increase in market penetration, although it still represents a minority of the market, accounting for less than 20% of total transactions [2][4][23]. Group 1: Market Penetration and Trends - By 2024, 31% of new projects in Suzhou will be construction agency projects, making it the city with the highest penetration rate among monitored cities [3][4]. - The share of land acquired by state-owned enterprises (城投公司) has increased significantly, from 35% in 2021 to 86% in 2023, indicating a growing demand for construction agency projects [4][22]. - Despite the increasing number of construction agency projects, their market share remains low, with only 3% of total transaction volume in 2023 and 6% in 2024 [6][23]. Group 2: Project Performance and Location Impact - Some construction agency projects have high absorption rates, exceeding 80%, while others struggle with rates below 50%, primarily due to location differences [7][23]. - Projects located in core areas with better amenities tend to perform better in terms of sales compared to those in less favorable locations [7][10]. Group 3: Pricing Dynamics - Only 35% of construction agency projects have average selling prices above the city average, largely due to the nature of land acquisition by state-owned enterprises in non-core areas [8][10]. - High-quality, low-density projects can command higher prices, indicating that product quality can outweigh location advantages [13][10]. Group 4: Key Players and Future Opportunities - Major players in Suzhou's construction agency market include Longfor, CIFI, and Renheng, which together account for over 50% of the market [17][18]. - There are significant opportunities for expansion in areas like Xiangcheng and Wuzhong, where many state-owned land parcels remain undeveloped [22][23].
行业透视|代建渗透率新高后显著回落,短期波动难掩长期增长潜力
克而瑞地产研究· 2025-04-25 09:50
2024年重点城市代建渗透率达6.6%创四年新高, 结合代建发展长远前景来看,仍有继续提升的空间。 ◎ 文 / 谢杨春、吴嘉茗 随着房地产市场进入深度调整期,代建凭借其轻资产、专业化的优势,呈现快速发展的趋势。根据CRIC数据,2023年以来重点城市 新开盘(首开 同下)中代建项目透率迅速提升,尤其是二线城市格外明显。结合代建发展长远前景来看,仍有继续提升的空间。 2024年代建渗透率达6.6%创四年峰值 01 2025一季度因供应紧缺回落至3.3% 近期CRIC统计了32个城市销售项目的代建情况,整体来看,重点城市代建渗透率保持逐年攀升态势,与发达国家较高的代建渗透率 相比,我们认为未来还大有可提升空间。 值得注意的是,一线城市不仅代建比例低,且项目多以远郊刚需盘为主,而代建方基本是头部的代建企业。诸如2024年广州开盘的 典型代建项目绿城·揽江印月来看,代建方是绿城管理,委托方为广州市番禺交通建设投资有限公司。位置上,绿城·揽江印月则在环 城高速外,是板块内刚需项目。 实际上,2023年正是代建项目集中入市的分水岭。 2020年及以前代建项目渗透率极低,不超过0.5%。2021年、2022年比例也低于1% ...