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城市“空中客厅”焕新 露台经济解锁消费新场景
Xiao Fei Ri Bao Wang· 2025-05-28 02:41
Core Insights - The rise of "terrace economy" is reshaping urban commercial spaces and driving high-quality economic development in cities [1][3] Group 1: Urban Development and Economic Trends - Cities are transforming previously idle terrace spaces into unique consumer landmarks, enhancing urban commercial value [1][3] - The demand for personalized and experiential consumption is increasing, with terraces meeting this market need [3] Group 2: Case Studies of Terrace Economy - In Beijing, Quanjude's new outdoor restaurant "Wang Tian Er" integrates traditional culture with dining experiences, offering unique meal packages and scenic views [1] - Guangzhou's ICC Ring Mall has become a fashionable entertainment hub, hosting outdoor concerts and providing stunning city views [2] - Chongqing's Raffles Exploration Cabin has emerged as a popular destination, combining high-altitude amusement with technological displays [2] - Shanghai's Jing'an District is leveraging terrace economy to upgrade consumption scenarios, creating a vibrant outdoor shopping and entertainment ecosystem [2] Group 3: Consumer Behavior and Preferences - Young consumers are increasingly seeking deep connections with urban culture, desiring unique experiences through terraces [3] - The terrace economy is expected to evolve into a multifaceted space that combines leisure, entertainment, culture, and commerce [3]