该计划瞄准了露台的经济潜力——原先常被闲置的屋顶平台，如今正"生长"出餐饮、休闲等新消费场 景。"我们的露台有200平方米，之前偶尔出租场地举办宴会、品牌发布会。"和木·归店长万宇林介 绍，"微风露台计划"发布后，和木·归餐厅露台客流量同比增长了35%。"我们想接好这波'流量'，利用 屋顶空间，发展全时段露台经济。"于是，餐厅推出"城脊下午茶""星空餐吧"，将露台打造为"日咖夜 酒"的文化客厅。 今年7月27日，北京中轴线申遗成功满一周年。7.8公里的中轴线周边，越来越多屋顶被改造"擦亮"，新 消费在露台"发芽"。 自钟楼北行200米到达宏恩观，登上其西配殿顶层的和木·归餐厅露台，红墙飞檐映入眼帘，侧目可近眺 巍峨的钟楼，露台上两位顾客正倚栏闲聊："露台上有景又通风，感觉更惬意！" 这方屋顶，是"微风露台计划"首批公布点位之一。今年4月28日，北京市东城区启动该计划，推广东城 区300余家特色露台，并甄选出中轴线周边的30余处屋顶，发布《微风露台图鉴之漫享中轴线》打卡攻 略。东城区文旅局相关负责人表示："要发展'场景和情绪价值双驱动'的露台经济，让游客成为顾客。" 露台经济的风，也吹向了中轴线南端。 来到天坛 ...

Core Viewpoint - The "terrace economy" trend is gaining momentum in Beijing's commercial market, with various malls, restaurants, and bars utilizing rooftop and terrace spaces to create unique consumer experiences [1] Group 1: Renovation and Upgrades - The renovation of Shuang'an Mall involved a significant transformation, with 70% of the operational area being updated and 40% of the new brands introduced focusing on dining and social functions [4] - The mall's exterior was modernized by replacing old ceramic tiles with a combination of glass curtain walls and ceramic panels, enhancing transparency [3][4] - The rooftop was transformed into the "Sky Garden," a 1,600 square meter space featuring food trucks, markets, and relaxation areas among greenery [5][4] Group 2: Dining and Social Experience - The fifth floor of the mall has been revamped to include over ten dining brands, replacing the previous home goods focus, with options like Sichuan cuisine, Japanese food, Western dishes, and barbecue [4] - The dining area includes scenic spots for customers to enjoy views while dining, contributing to a more relaxed social atmosphere [4][7] - The mall aims to provide a "relaxed social" environment, with plans for future cultural and community events to enhance emotional connections among customers and residents [7] Group 3: Future Developments - Shuang'an Mall is set to begin renovations on its parking structure in September to improve accessibility and convenience for driving customers [9]

Core Viewpoint - The "terrace economy" trend in Beijing's commercial market has gained momentum this summer, with various malls, restaurants, and bars utilizing rooftop and terrace spaces to create unique consumer experiences [1][2]. Group 1: Renovation and Design - The renovation of Shuang'an Mall involved updates to 70% of its operational area, with 40% of the new brands introduced focusing on enhancing dining and social functions [2][4]. - The mall's exterior was redesigned from outdated small tiles to a combination of glass curtain walls and ceramic panels, significantly improving transparency [2][3]. - The rooftop was transformed into a 1,600 square meter "Sky Garden," featuring food trucks, markets, and relaxation areas among greenery [1][2]. Group 2: Customer Experience and Offerings - The fifth floor, previously dedicated to home goods, has been replaced by over ten dining establishments, including Sichuan, Japanese, Western, and barbecue cuisines, with scenic dining spots available [2][3]. - The mall has created a new VIP experience space called "U悦堂," which includes a member reception center, VIP room, multifunctional activity hall, and mother-baby room, enhancing customer service [4]. - Future plans include the introduction of community cultural activities and events to foster emotional connections among customers and residents [3][4].

Core Perspective - Beijing aims to revitalize its cultural tourism development by establishing itself as an international consumption center, leveraging its rich historical and cultural heritage [1] Group 1: Cultural and Economic Integration - Dongcheng District is positioned as a cultural hub, blending historical significance with modern consumption, creating a unique ecosystem [3] - The district is focusing on the "Cultural Golden Triangle" development, which includes the Forbidden City, Wangfujing, and Longfu Temple, to enhance cultural tourism and consumption [3][4] - Huaxia Bank is innovating financial services to support cultural tourism projects, aiming to connect cultural resources with financial capital effectively [3][4] Group 2: Financial Initiatives and Consumer Engagement - Huaxia Bank has established a dedicated management department to provide tailored financing solutions for local enterprises, enhancing financial accessibility [4] - The bank is integrating financial services into cultural tourism by creating a "financial + culture + consumption" ecosystem, transforming cultural IP into economic value [4][5] - Various consumer engagement initiatives have been launched, including discounts and promotional activities to stimulate spending in the local economy [5][6] Group 3: Technological Integration in Financial Services - Huaxia Bank is utilizing technology to enhance consumer experience by simplifying payment processes and offering real-time discounts [7] - The bank employs big data and intelligent algorithms to monitor consumption trends and adjust subsidy strategies dynamically, ensuring effective resource allocation [7] - These technological advancements aim to drive participation in the "Terrace Economy," contributing to the overall vitality of Beijing's cultural tourism market [7] Group 4: Future Outlook and Commitment - Huaxia Bank expresses its commitment to continue supporting the cultural and tourism sectors in Beijing, aiming to create a new paradigm of consumption that harmonizes tradition and modernity [8] - The bank plans to deepen collaboration with Dongcheng District to enhance cultural tourism and consumption initiatives, contributing to Beijing's goal of becoming an international consumption center [8]

□ 本报记者 王紫茜 "我觉得上海的露台很有特色，在这里和朋友聚餐，感觉特别惬意。而且这里的环境很舒适，能让人从 繁忙的工作中暂时解脱出来。"消费张女士在接受记者采访时表示。 城市经济专家指出，露台经济的兴起并非偶然，是城市发展规律与市场需求双重驱动的结果。一方面， 随着城市化进程加快，土地资源日益稀缺，开发屋顶空间成为提升城市商业价值的重要途径；另一方 面，消费升级背景下，消费者对个性化、体验化消费场景的需求持续增长，露台独特的空间属性恰好满 足了这一市场需求。 "年轻人正在寻找与城市文化的深度链接。"小红书公司商业部文旅行业负责人徐姗认为，从城市漫步到 慢游体验，现在有更多的年轻消费者希望通过一扇门、一扇窗、一个露台，去感受一座城市的独特韵 味。这种消费趋势的变化，为露台经济的发展提供了广阔空间。 立夏时节已到，不少消费者渴望寻一处开阔之地，在晚风中散去热意，在美景中卸下疲惫。当目光从城 市街道转向建筑顶端，那些曾经闲置的露台空间，现如今逐渐成为新兴消费场景。"露台经济"以创新姿 态激活城市"空中资源"，不仅重塑了商业空间格局，更成为城市经济高质量发展的新引擎。 记者了解到，诸多城市将露台空间打造成特色消 ...

立夏之后，节气的轮转带来大众消费模式的悄然改变。随着气温逐渐升高，初夏的市南迎来了新的消费 热潮，夜经济蓬勃发展，露营经济撬动新消费，露台经济崭露头角，各类市集热闹非凡……丰富多元的 新业态激发市民游客消费热情，共同释放出强劲的消费活力，成为城市经济发展的新亮点。 "在社交媒体上做了攻略来的，氛围感拉满了，太适合微醺了！""溜达到街里就可以来喝两杯，城市漫 游的好地方"……在青岛市市南区湖北路的六个铜板及太兴里的大波浪综合清吧内，不少年轻旅客在"五 一"假日后仍选择留在青岛进行深度旅游，文旅市场假期长尾效应凸显。 在夜经济蓬勃发展的同时，露营经济也在市南区悄然兴起。据了解，近年来露营活动场景更加丰 富，"露营+美食""露营+景区""露营+民宿""露营+研学"等新业态百花齐放，市南区以其绝佳的地理位置 和海城相接的景色成为露营的理想之地。"第三海水浴场美景总是那么宜人，是露营的好地方。虽然人 比较多，但这里有观望青岛城市景观的最佳视角。"多次来青岛旅游的刘晓雯说。记者了解到，露营经 济全链条也展现了较大的消费潜力。黑胶天幕、野餐垫、户外套锅、卡斯煤气灶具……在南京路一家户 外用品店，店主将露营产品摆到显眼位置销 ...

Group 1 - The core concept of the news revolves around the development of "terrace economy" in Beijing, particularly in the Dongcheng District, which aims to enhance urban cultural consumption through unique terrace spaces [1][2][3] - The "Micro Breeze Terrace Plan" was launched in Dongcheng District, targeting key tourism periods and focusing on five major commercial areas, with over 300 unique terrace scenes promoted as a distinctive cultural brand [2] - The initiative includes the creation of a guide featuring over 30 selected terrace locations along the 7.8-kilometer Beijing central axis, aimed at enhancing consumer experiences and promoting urban cultural consumption [2] Group 2 - Young consumers are increasingly seeking cultural connections with locals, with trends indicating a shift towards "light travel" and a focus on personal experiences in urban settings [3] - The Dongcheng District is leveraging its unique geographical and cultural resources to explore "culture+" initiatives, blending everyday life with artistic elements to create vibrant commercial spaces [3] - The terrace economy is seen as a significant innovative support within the broader context of building an international consumption center in Beijing [2][3]

除了各具特色的露台产品和激励机制，"微风露台计划"借助"故宫以东"品牌强磁场，深度整合企业资源 与媒体矩阵力量，推出《微风露台图鉴》打卡攻略、主题海报等高品质、有调性、能共情的宣传物料， 通过主题微影像捕捉露台生活的诗意瞬间，借助《微风露台榜单》为消费者提供品质消费指南。 2025年东城区"微风露台计划"精准锚定"五一"假期、暑期等文旅消费黄金时段，聚焦中轴线和东城 区"五大商圈"，重磅推出场景化主题产品矩阵，实施商家、消费及传播3大激励机制，聚合东城区300余 家驻区特色露台场景进行连续宣推，为露台空间导入更多新质内容。创新消费场景供给，推动业态间深 度协作。 露台是东城区特色文旅消费场景之一，不仅是现有消费空间的延伸，也展现着"空中庭院"的浪漫与诗 意。东城区副区长王智勇在发布会上首发了主题产品《微风露台图鉴之漫享中轴线》，在7.8公里长的 北京中轴线及沿线区域，甄选了第一批30余处东城区优质露台，绘制打卡图鉴。消费者可跟随图鉴在微 风露台品味中轴古韵，打卡最佳视角。后续，针对酒店露台及花园，文创艺术类露台空间，咖啡、酒吧 露台空间的"拾光新聚场""灵感栖息所""借得半日闲"三大主题产品图鉴也将陆续发布。 ...