记者 唐烨 色彩绚烂的花卉礼服、馥郁芬芳的香水气息、满眼的粉红色，在上海复星艺术中心举办的上海首展 《迪奥小姐展览：芳踪絮语》迎来了"大客流"：国庆中秋长假以来，2000个免费参观预约名额几乎天天 被抢光。 逛完展览，不少消费者还会到周边商业体逛逛。三位来自普陀区的上海阿姨，打扮靓丽。她们告诉 记者，在展馆内逛了快一个小时，拍了很多好看的照片。"我们第一次到复星艺术中心来看展。原来周 边这么漂亮：临近黄浦江，旁边的BFC金融中心很时尚，一会儿要去逛逛，再喝个下午茶。" "外滩国际艺术节"正在如火如荼举行：持续到11月，以黄浦区外滩为核心区，复星艺术中心等30余 家艺术机构将呈献60余场展览及活动。 一个让人目不暇接的"艺术外滩画廊群展"徐徐展开。艺术节展如磁场，吸引人气，集聚人气。黄浦 区组织了艺术场馆与商家深度对接，通过文旅商体展联动融合，营造了全新的消费体验。 享受艺术盛宴 30余家艺术机构、60余场展览及活动，有国际级大展、先锋前沿展览，也有公众美育类展览，可谓 丰俭由人。如，久事美术馆开启"西班牙艺术季"，通过"绚烂归朴——高迪与他的时代"等5大展览及系 列主题活动，让观众深入领略纯正的西班牙艺术魅力 ...

Core Insights - The "Breezy Terrace Plan" launched in April 2023 aims to promote over 300 unique terraces in Beijing's Dongcheng District, enhancing the economic potential of previously underutilized rooftop spaces [1][2] - The initiative has led to a significant increase in customer traffic, with some establishments reporting a 35% year-on-year growth in visitors after participating in the program [1] - The plan encourages the development of diverse consumption experiences, transforming rooftops into venues for dining, leisure, and cultural activities, thereby enhancing the overall visitor experience [2][4] Group 1 - The "Breezy Terrace Plan" was initiated to revitalize rooftop spaces around the central axis of Beijing, focusing on creating new consumption scenarios [1] - The plan has identified over 30 rooftops in the central axis area, promoting them as attractive spots for both locals and tourists [1] - Establishments like He Mu·Gui restaurant have adapted their offerings to include all-day terrace experiences, such as "City Ridge Afternoon Tea" and "Starry Night Bar," to capitalize on increased foot traffic [1] Group 2 - The terrace economy is expanding to the southern end of the central axis, with locations like the Guantan Art Space at Hongqiao Market utilizing rooftop views to enhance customer experiences [2] - The transformation of previously neglected rooftop areas into vibrant spaces for dining and events has revitalized the market, attracting more visitors [2] - Activities such as sunset music events and cultural performances are being organized to further engage customers and enhance the emotional value of the terrace experience [4]

（央视财经《正点财经》）旅行平台数据显示，7月以来，"夜游"相关搜索量和评论量显著增加，而且 每逢周末就会迎来搜索小高峰。在"夜游"搜索热度前10的城市中，上海名列前茅。作为超大型城市，上 海是如何在夜间经济发展方面，走出别具一格创新之路的？让我们一起跟随记者的脚步，走进上海。 总台记者 钱佳仪：跟着夜跑团，在滨江步道上小跑一会。说实话，已经有点跟不上他们的节奏了，在 夜晚，吹着小风，你看，来一场酣畅淋漓的夜跑，什么也阻挡不了大家拥抱夏夜的热情。跟着我继续走 一走，还能看到滑板、小轮车、攀岩等各种运动，是运动爱好者的聚集地。 就是这样一片充满活力的区域，曾是一片包含废弃水泥厂、仓储运输在内的老上海工业遗存。如今，水 泥厂变成"穹顶艺术中心"，油罐被改造成美术馆，货运码头华丽转身为船坞剧场和滨水音乐厅，水岸音 乐节、水岸电影节轮番上演。汇集了户外运动、艺术与市集等多重业态，已经成为大家享受生活的好去 处、上海夜间消费的新地标。 总台记者 钱佳仪：大家看我身后热闹的船坞码头，限时的联名活动吸引了大批游客前来拍照打卡。 总台记者 钱佳仪：美食，可是夜间经济的重要组成部分。随着夜幕降临，"夜食天台"逐渐热闹起来。 霓 ...

Core Viewpoint - The "terrace economy" trend is gaining momentum in Beijing's commercial market, with various malls, restaurants, and bars utilizing rooftop and terrace spaces to create unique consumer experiences [1] Group 1: Renovation and Upgrades - The renovation of Shuang'an Mall involved a significant transformation, with 70% of the operational area being updated and 40% of the new brands introduced focusing on dining and social functions [4] - The mall's exterior was modernized by replacing old ceramic tiles with a combination of glass curtain walls and ceramic panels, enhancing transparency [3][4] - The rooftop was transformed into the "Sky Garden," a 1,600 square meter space featuring food trucks, markets, and relaxation areas among greenery [5][4] Group 2: Dining and Social Experience - The fifth floor of the mall has been revamped to include over ten dining brands, replacing the previous home goods focus, with options like Sichuan cuisine, Japanese food, Western dishes, and barbecue [4] - The dining area includes scenic spots for customers to enjoy views while dining, contributing to a more relaxed social atmosphere [4][7] - The mall aims to provide a "relaxed social" environment, with plans for future cultural and community events to enhance emotional connections among customers and residents [7] Group 3: Future Developments - Shuang'an Mall is set to begin renovations on its parking structure in September to improve accessibility and convenience for driving customers [9]

Core Viewpoint - The "terrace economy" trend in Beijing's commercial market has gained momentum this summer, with various malls, restaurants, and bars utilizing rooftop and terrace spaces to create unique consumer experiences [1][2]. Group 1: Renovation and Design - The renovation of Shuang'an Mall involved updates to 70% of its operational area, with 40% of the new brands introduced focusing on enhancing dining and social functions [2][4]. - The mall's exterior was redesigned from outdated small tiles to a combination of glass curtain walls and ceramic panels, significantly improving transparency [2][3]. - The rooftop was transformed into a 1,600 square meter "Sky Garden," featuring food trucks, markets, and relaxation areas among greenery [1][2]. Group 2: Customer Experience and Offerings - The fifth floor, previously dedicated to home goods, has been replaced by over ten dining establishments, including Sichuan, Japanese, Western, and barbecue cuisines, with scenic dining spots available [2][3]. - The mall has created a new VIP experience space called "U悦堂," which includes a member reception center, VIP room, multifunctional activity hall, and mother-baby room, enhancing customer service [4]. - Future plans include the introduction of community cultural activities and events to foster emotional connections among customers and residents [3][4].

Core Perspective - Beijing aims to revitalize its cultural tourism development by establishing itself as an international consumption center, leveraging its rich historical and cultural heritage [1] Group 1: Cultural and Economic Integration - Dongcheng District is positioned as a cultural hub, blending historical significance with modern consumption, creating a unique ecosystem [3] - The district is focusing on the "Cultural Golden Triangle" development, which includes the Forbidden City, Wangfujing, and Longfu Temple, to enhance cultural tourism and consumption [3][4] - Huaxia Bank is innovating financial services to support cultural tourism projects, aiming to connect cultural resources with financial capital effectively [3][4] Group 2: Financial Initiatives and Consumer Engagement - Huaxia Bank has established a dedicated management department to provide tailored financing solutions for local enterprises, enhancing financial accessibility [4] - The bank is integrating financial services into cultural tourism by creating a "financial + culture + consumption" ecosystem, transforming cultural IP into economic value [4][5] - Various consumer engagement initiatives have been launched, including discounts and promotional activities to stimulate spending in the local economy [5][6] Group 3: Technological Integration in Financial Services - Huaxia Bank is utilizing technology to enhance consumer experience by simplifying payment processes and offering real-time discounts [7] - The bank employs big data and intelligent algorithms to monitor consumption trends and adjust subsidy strategies dynamically, ensuring effective resource allocation [7] - These technological advancements aim to drive participation in the "Terrace Economy," contributing to the overall vitality of Beijing's cultural tourism market [7] Group 4: Future Outlook and Commitment - Huaxia Bank expresses its commitment to continue supporting the cultural and tourism sectors in Beijing, aiming to create a new paradigm of consumption that harmonizes tradition and modernity [8] - The bank plans to deepen collaboration with Dongcheng District to enhance cultural tourism and consumption initiatives, contributing to Beijing's goal of becoming an international consumption center [8]

□ 本报记者 王紫茜 "我觉得上海的露台很有特色，在这里和朋友聚餐，感觉特别惬意。而且这里的环境很舒适，能让人从 繁忙的工作中暂时解脱出来。"消费张女士在接受记者采访时表示。 城市经济专家指出，露台经济的兴起并非偶然，是城市发展规律与市场需求双重驱动的结果。一方面， 随着城市化进程加快，土地资源日益稀缺，开发屋顶空间成为提升城市商业价值的重要途径；另一方 面，消费升级背景下，消费者对个性化、体验化消费场景的需求持续增长，露台独特的空间属性恰好满 足了这一市场需求。 "年轻人正在寻找与城市文化的深度链接。"小红书公司商业部文旅行业负责人徐姗认为，从城市漫步到 慢游体验，现在有更多的年轻消费者希望通过一扇门、一扇窗、一个露台，去感受一座城市的独特韵 味。这种消费趋势的变化，为露台经济的发展提供了广阔空间。 立夏时节已到，不少消费者渴望寻一处开阔之地，在晚风中散去热意，在美景中卸下疲惫。当目光从城 市街道转向建筑顶端，那些曾经闲置的露台空间，现如今逐渐成为新兴消费场景。"露台经济"以创新姿 态激活城市"空中资源"，不仅重塑了商业空间格局，更成为城市经济高质量发展的新引擎。 记者了解到，诸多城市将露台空间打造成特色消 ...

立夏之后，节气的轮转带来大众消费模式的悄然改变。随着气温逐渐升高，初夏的市南迎来了新的消费 热潮，夜经济蓬勃发展，露营经济撬动新消费，露台经济崭露头角，各类市集热闹非凡……丰富多元的 新业态激发市民游客消费热情，共同释放出强劲的消费活力，成为城市经济发展的新亮点。 "在社交媒体上做了攻略来的，氛围感拉满了，太适合微醺了！""溜达到街里就可以来喝两杯，城市漫 游的好地方"……在青岛市市南区湖北路的六个铜板及太兴里的大波浪综合清吧内，不少年轻旅客在"五 一"假日后仍选择留在青岛进行深度旅游，文旅市场假期长尾效应凸显。 在夜经济蓬勃发展的同时，露营经济也在市南区悄然兴起。据了解，近年来露营活动场景更加丰 富，"露营+美食""露营+景区""露营+民宿""露营+研学"等新业态百花齐放，市南区以其绝佳的地理位置 和海城相接的景色成为露营的理想之地。"第三海水浴场美景总是那么宜人，是露营的好地方。虽然人 比较多，但这里有观望青岛城市景观的最佳视角。"多次来青岛旅游的刘晓雯说。记者了解到，露营经 济全链条也展现了较大的消费潜力。黑胶天幕、野餐垫、户外套锅、卡斯煤气灶具……在南京路一家户 外用品店，店主将露营产品摆到显眼位置销 ...

Group 1 - The core concept of the news revolves around the development of "terrace economy" in Beijing, particularly in the Dongcheng District, which aims to enhance urban cultural consumption through unique terrace spaces [1][2][3] - The "Micro Breeze Terrace Plan" was launched in Dongcheng District, targeting key tourism periods and focusing on five major commercial areas, with over 300 unique terrace scenes promoted as a distinctive cultural brand [2] - The initiative includes the creation of a guide featuring over 30 selected terrace locations along the 7.8-kilometer Beijing central axis, aimed at enhancing consumer experiences and promoting urban cultural consumption [2] Group 2 - Young consumers are increasingly seeking cultural connections with locals, with trends indicating a shift towards "light travel" and a focus on personal experiences in urban settings [3] - The Dongcheng District is leveraging its unique geographical and cultural resources to explore "culture+" initiatives, blending everyday life with artistic elements to create vibrant commercial spaces [3] - The terrace economy is seen as a significant innovative support within the broader context of building an international consumption center in Beijing [2][3]

除了各具特色的露台产品和激励机制，"微风露台计划"借助"故宫以东"品牌强磁场，深度整合企业资源 与媒体矩阵力量，推出《微风露台图鉴》打卡攻略、主题海报等高品质、有调性、能共情的宣传物料， 通过主题微影像捕捉露台生活的诗意瞬间，借助《微风露台榜单》为消费者提供品质消费指南。 2025年东城区"微风露台计划"精准锚定"五一"假期、暑期等文旅消费黄金时段，聚焦中轴线和东城 区"五大商圈"，重磅推出场景化主题产品矩阵，实施商家、消费及传播3大激励机制，聚合东城区300余 家驻区特色露台场景进行连续宣推，为露台空间导入更多新质内容。创新消费场景供给，推动业态间深 度协作。 露台是东城区特色文旅消费场景之一，不仅是现有消费空间的延伸，也展现着"空中庭院"的浪漫与诗 意。东城区副区长王智勇在发布会上首发了主题产品《微风露台图鉴之漫享中轴线》，在7.8公里长的 北京中轴线及沿线区域，甄选了第一批30余处东城区优质露台，绘制打卡图鉴。消费者可跟随图鉴在微 风露台品味中轴古韵，打卡最佳视角。后续，针对酒店露台及花园，文创艺术类露台空间，咖啡、酒吧 露台空间的"拾光新聚场""灵感栖息所""借得半日闲"三大主题产品图鉴也将陆续发布。 ...