Investment Rating - Investment rating for the social services industry is "Positive (Maintain)" [1] Core Insights - The report highlights the strong performance of the Japanese toy company Sanrio, with FY2026Q1 revenue reaching 431 billion yen, a year-on-year increase of 49%, and a net profit of 141.9 billion yen, up 38% year-on-year [14][27] - The report emphasizes the growing demand for vocational education in China, with over 12 million college graduates in 2025, and a significant talent gap in the service industry, estimated at over 20 million [5][12] - The tea beverage sector is experiencing high demand, driven by promotional campaigns such as "The First Cup of Milk Tea in Autumn" launched by delivery platforms [5][12] Summary by Sections Section 1: Toy Industry - Sanrio's FY2026Q1 revenue and profit exceeded expectations, with a significant contribution from the Chinese market, which saw a revenue increase of 125% year-on-year [14][27] - Bandai's FY2026Q1 revenue was 3004 billion yen, a 7.1% increase year-on-year, with a net profit of 383 billion yen, up 12.6% year-on-year [30][36] Section 2: Vocational Education - The vocational education sector is targeting the service industry's talent gap, with a focus on practical training and skill development [5][12] - New Oriental's vocational programs are designed with 80% of the curriculum focused on practical training, leading to higher average salaries for graduates [5][12] Section 3: Beverage Industry - The tea beverage market is thriving, with promotional activities driving sales growth [5][12] - Companies like Mixue and Luckin Coffee are positioned to benefit from this trend [5][12] Section 4: Market Performance - The social services sector underperformed the broader market, with the social services index down 0.11% compared to a 1.34% increase in the CSI 300 index [6][28] - Recommendations for investment include tourism, education, and consumer services, with specific companies highlighted for their growth potential [6][28]