Core Insights - The event "All Girls' Happy Market: Li Li Party" was held from September 30 to October 4 in Guangzhou, transforming selected brands and products from Li Jiaqi's livestream into an immersive offline experience, combining traditional Cantonese culture with modern consumption [1][3][4] Group 1: Event Overview - The market featured over 30 popular brands including Olay, Procter & Gamble, and Clarins, offering categories such as beauty, skincare, snacks, and daily necessities, allowing consumers to try products before purchasing, thus alleviating "blind buying" anxiety [3][4] - The event attracted over 20,000 visitors on its first day, with an average wait time of over 30 minutes for interactive installations, indicating strong consumer engagement [4] Group 2: Economic Impact - The market's operational hours from 15:00 to 22:00 targeted both afternoon and evening consumer traffic, creating a complete consumption flow of dining, market interaction, and enjoying the riverside view [3] - The event is part of a broader trend where market economies are revitalizing nighttime consumption, with the "All Girls' Happy Market" standing out due to its mature IP operation and differentiated experience [3][4] Group 3: Future Implications - All products showcased at the market will be available in Li Jiaqi's upcoming Double Eleven promotion, creating a closed-loop of "offline experience to online repurchase," which lowers consumer decision-making costs and provides brands with targeted user engagement [4] - The event serves as a vibrant example of innovation in urban commercial forms, contributing to the ongoing consumption boom initiated by Li Jiaqi's livestreaming [4]